Will Snap's Augmented Reality Glasses Help or Hurt the Company?
Source: Motley Fool
2026-06-23 11:31:00 ET
Snap (NYSE: SNAP) is betting an expensive pair of glasses will turn its woeful stock around. The company unveiled SPECS last week, a consumer augmented reality wearable. CEO Evan Spiegel believes the glasses will mark a new chapter in tech where people will look up at the world and through their $2,195 frames now instead of down at their phones.
Is he right, or is he looking through rose-colored glasses?
Image source: Getty Images.
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