MJLB Positions Better Pets for Growth as Global Pet Wellness Market Accelerates
MWN-AI** Summary
Ultrack Systems Inc. (OTC: MJLB) has announced promising advancements made by its subsidiary, Better Pets, which is strategically positioning itself to capitalize on the booming global pet wellness market. In 2025, Better Pets launched an AI-driven website, mybetterpets.com, enhancing customer interaction by providing educational content and interactive guidance on pet care, thus improving e-commerce functionality.
The global pet care market is projected to surpass $250 billion by the decade's end, driven largely by increased pet humanization and a demand for premium wellness products. Recognizing this opportunity, Better Pets narrowed its focus to Pet Balm while achieving significant regulatory milestones, including obtaining Health Canada Veterinary Product Notification numbers for two products, ensuring compliance for market entry in Canada.
In terms of branding and commercialization, Better Pets engaged Empire Media Worx for a comprehensive brand overhaul, resulting in the launch of Pet Balm in October 2025 as its first Health Canada-approved product. The company has developed retail-ready merchandising infrastructure and secured an initial agreement with Freedom Pet Supplies for distribution across 1,800–2,000 retail locations.
As it moves into 2026, Better Pets aims to execute presales campaigns, enhance direct-to-consumer sales, expand its digital marketing efforts, and explore U.S. and EU market entry, contingent on regulatory approvals. Management remains confident that key elements, including regulatory compliance, a modernized brand, and retail readiness, will facilitate the company's growth and benefit shareholders in the rapidly expanding market.
Overall, Better Pets is well-positioned to thrive in the pet wellness sector, reaffirming Ultrack Systems Inc.'s commitment to innovation and value creation in the consumer wellness landscape.
MWN-AI** Analysis
As the global pet wellness market accelerates, Ultrack Systems Inc. (OTC: MJLB), through its subsidiary Better Pets, appears well-positioned to capitalize on this lucrative opportunity. The company's tangible progress in 2025—marked by product regulatory approvals, a modern digital platform, and strategic partnerships—highlights its potential for substantial growth in 2026 and beyond.
Better Pets’ launch of mybetterpets.com, an AI-driven e-commerce site, underscores a commitment to leveraging technology for enhanced customer engagement and conversion rates. This move is crucial as the pet care market is projected to exceed $250 billion by the end of the decade, driven by growing consumer preferences for premium and regulated wellness products. The company’s focus on Pet Balm, following successful regulatory validation in Canada, allows for a streamlined market entry and reduces the risk often associated with product launches in heavily regulated industries.
Additionally, the decision to engage Empire Media Worx for brand modernization reflects an understanding of the importance of competitive branding in saturated markets. With retail-ready infrastructure in place—such as EZ Pop display units—and partnerships with distributors like Freedom Pet Supplies, Better Pets stands ready to increase its market presence significantly.
As the company prepares to execute its 2026 growth strategy, including digital marketing acceleration and potential entry into the U.S. and EU markets, investors are advised to closely monitor these developments. The combination of regulatory compliance, innovative digital infrastructure, and retail expansion could drive significant shareholder value. However, investors should remain aware of the potential risks tied to execution and market competition as Better Pets aims for substantial growth in a dynamic market space. Overall, MJLB presents an interesting investment opportunity as it aligns with growing trends in pet wellness consumerism.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
TORONTO, Feb. 19, 2026 (GLOBE NEWSWIRE) -- Ultrack Systems Inc. (OTC: MJLB) today announced significant progress achieved in 2025 by its wholly owned subsidiary, Better Pets, highlighting a series of regulatory, branding, commercialization, and digital transformation milestones that position the company for expansion in 2026 amid continued growth in the global pet wellness industry.
AI-Driven Digital Launch: mybetterpets.com
Better Pets has officially launched its new AI-powered interactive website, now live at:
The upgraded platform introduces an intelligent user experience designed to:
- Educate pet owners on product usage and wellness benefits
- Provide interactive guidance for pet care selection
- Enhance direct-to-consumer conversion
- Support scalable e-commerce growth
The new digital interface reflects the brand’s commitment to combining regulated pet wellness products with modern consumer engagement technology. Management believes this strengthens Better Pets’ positioning in the fast-growing premium pet care segment.
Market Opportunity
According to research from Grand View Research, Fortune Business Insights, and Euromonitor International, the global pet care market is projected to exceed $250 billion by the end of the decade, driven by increased pet humanization, premiumization, and rising demand for regulated wellness products.
Within this expansion, topical care and health-support categories are among the fastest-growing segments in regulated markets including Canada and the United States.
Strategic Product Focus & Regulatory Validation
During 2025, Better Pets confirmed ownership of more than seven formulations and strategically narrowed its commercialization focus to Pet Balm, enabling a capital-efficient and streamlined market entry.
A major regulatory milestone was achieved when Better Health Sciences for Pets received Health Canada Veterinary Product Notification (VPN) numbers for two products, validating compliance with Canadian regulatory standards and enabling lawful commercialization.
Regulatory approval remains a key barrier to entry in the pet wellness sector and serves as a foundational component of long-term brand credibility.
Trademark Clarification – February 9 Update
On February 9, counsel for Better Pets submitted a formal response to the United States Patent and Trademark Office (USPTO) regarding a previously issued Suspension Notice.
The suspension was triggered after documentation confirming the previously submitted and registered Canadian trademark was inadvertently overlooked by the USPTO during review. The requested documentation had already been filed when originally requested.
Management expects resolution in due course and does not anticipate material impact to ongoing operations.
Commercial Launch & Brand Expansion
In October 2025, Better Pets officially launched its first Health Canada–approved product, Pet Balm, transitioning from development to active commercialization.
Ultrack Systems Inc. engaged Empire Media Worx as agency of record to lead a full brand modernization initiative. Multiple branding concepts were validated, final packaging was approved, and production-ready labeling was completed.
Retail-ready merchandising infrastructure, including EZ Pop countertop display units, has been developed to support high-visibility retail placement.
Distribution & Retail Readiness
Better Pets has advanced its hybrid distribution model combining:
• Direct-to-consumer e-commerce via mybetterpets.com
• Distributor-supported retail expansion
Freedom Pet Supplies (representing approximately 1,800–2,000 retail locations) has agreed in principle to carry Better Pets products pending final packaging rollout.
Additional operational infrastructure completed in 2025 includes:
- Distributor sell sheets
- E-commerce backend implementation
- Digital marketing preparation
2026 Growth Strategy
With regulatory approvals secured and digital infrastructure launched, Better Pets enters 2026 focused on execution.
Planned initiatives include:
- Launch of pre-sales campaigns
- Expansion of direct-to-consumer sales
- Digital marketing acceleration
- Retail placement execution
- Evaluation of U.S. and EU market entry (subject to regulatory approvals)
Forward-Looking Portfolio Updates
Management further notes that additional updates regarding:
• PurRx strategy
• Ultrack’s tracking division direction
will be forthcoming as strategic decisions are finalized.
Long-Term Value Positioning
Management believes the combination of:
- Regulatory compliance
- AI-enabled digital infrastructure
- Brand modernization
- Retail readiness
- Disciplined capital deployment
positions Better Pets to participate in the accelerating global pet wellness market while driving long-term shareholder value.
About Ultrack Systems Inc. (OTC: MJLB)
Ultrack Systems Inc. is a diversified technology and asset management company dedicated to identifying, acquiring, and scaling high-potential businesses across key growth sectors, including smart logistics, digital health, and consumer wellness. Through strategic innovation, disciplined management, and shareholder-focused execution, Ultrack continues to build value-driven brands that make a measurable impact in today’s evolving marketplace. Website: www.ultrack.ca
About Better Pets
Better Pets is a Canadian-owned, premium pet wellness brand committed to helping pets live healthier, happier lives. Operating under the Better Health Sciences portfolio, Better Pets specializes in clean-label, science-backed formulations made with natural, organic ingredients. Its flagship products are rapidly gaining traction among discerning pet owners and leading distributors across North America.
Website: https://mybetterpets.com/
Safe Harbor Statement
This Press Release may contain certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect the Company's current beliefs and are based upon information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the Company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The Company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information catered in this Press Release, including such forward-looking statements.
Investor Contact:
Email: info@ultrack.ca
Website: ultrack.ca
Website: https://mybetterpets.com/
X: @UltrackI
FAQ**
How does Ultrack Systems Inc MJLB plan to leverage the newly launched AI-driven platform at mybetterpets.com to enhance direct-to-consumer sales in the competitive pet wellness market?
What specific strategies is Ultrack Systems Inc MJLB implementing to ensure successful regulatory compliance for Better Pets’ upcoming products in both U.S. and EU markets?
Can Ultrack Systems Inc MJLB provide insights into the expected impact of the branding modernization and retail infrastructure on Better Pets' market penetration and sales growth in 2026?
What measures is Ultrack Systems Inc MJLB taking to secure partnerships with distributors like Freedom Pet Supplies and enhance retail visibility for Better Pets in 2026?
**MWN-AI FAQ is based on asking OpenAI questions about Ultrack Systems Inc (OTC: MJLB).
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