Ultrack Systems Inc. (OTC: MJLB) Engages Empire Media Worx to Spearhead Major Rebranding and Market Expansion for Better Pets Division
MWN-AI** Summary
Ultrack Systems Inc. (OTC: MJLB), a diversified technology and asset management firm, has announced a significant partnership with Empire Media Worx Inc. (EMWX) to spearhead a comprehensive rebranding and market expansion strategy for its Better Pets division. The collaboration, formalized through a Memorandum of Understanding, aims to enhance Ultrack’s positioning in the lucrative global pet wellness sector, which is anticipated to exceed $400 billion by 2030.
Empire Media Worx, a Toronto-based creative agency renowned for its expertise in brand strategy and digital engagement, will take the lead on several fronts, including developing brand identity, media production, content creation, and performance analytics for Better Pets. The rebranding initiative comes as Better Pets has already started to gain traction with a Health Canada-approved product launch, signaling a promising start for the brand in the competitive market.
Reno Calabrigo, Ultrack's Director, emphasized the importance of this partnership as a transformational step not just for Better Pets, but for Ultrack as a whole. By merging its operational capabilities with EMWX's creative vision, Ultrack seeks to build a strong platform capable of driving long-term shareholder value and positioning itself as a leader in consumer and digital innovation.
Empire Media Worx's founder, Caz Derkowski, expressed enthusiasm about the project, highlighting Better Pets' substantial growth potential and the plan to develop it into a modern brand that resonates emotionally with pet owners.
For investors, this collaboration marks a strategic alignment with Ultrack’s diversification goals into high-margin sectors, enhancing brand equity and digital visibility, all of which could strengthen the company's revenue prospects and overall market valuation.
MWN-AI** Analysis
Ultrack Systems Inc. (OTC: MJLB) recently announced a significant partnership with Empire Media Worx, marking a strategic initiative focused on rebranding and expanding its Better Pets division. This collaboration comes at a critical time as the pet wellness market is set to grow substantially, projected to surpass $400 billion by 2030, according to Fortune Business Insights.
Investors should view this development as an opportunity to capitalize on Ultrack's proactive approach to brand building and market engagement. The engagement with Empire Media Worx aims to enhance brand identity, develop a comprehensive marketing strategy, and amplify digital presence, all of which are vital in today's competitive landscape. The thorough overhaul aims to resonate emotionally with consumers, positioning Better Pets as a prominent player in the expanding pet wellness sector.
Furthermore, Ultrack's commitment to scaling high-potential brands and sectors, such as e-commerce and health, aligns perfectly with emerging consumer trends emphasizing pet health and wellness. The strategic move to strengthen brand visibility and online sales capabilities could translate into increased market share and revenue growth for the company.
From a financial perspective, enhanced brand equity and effective marketing management are likely to improve MJLB's long-term valuation trajectory, making it an attractive option for investors looking for growth in consumer health sectors. The leadership's focus on shareholder value, coupled with the rising consumer demand for premium pet products, suggests promising prospects.
In conclusion, for investors considering Ultrack Systems Inc., the partnership with Empire Media Worx signifies a solid growth strategy in a lucrative market. With increasing consumer focus on pet wellness and health, MJLB stands to benefit significantly as it revamps its branding and expands its market footprint. Monitoring the execution of this strategy will be crucial for assessing Ultrack's future performance and investment potential.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
TORONTO, Oct. 21, 2025 (GLOBE NEWSWIRE) -- Ultrack Systems Inc. (OTC: MJLB) (“Ultrack” or the “Company”), a diversified technology and asset management company, is pleased to announce that it has signed a Memorandum of Understanding (MOU) with Empire Media Worx Inc. (EMWX), a leading creative agency specializing in brand architecture, media strategy, and growth-driven digital engagement.
Under this new collaboration, Empire Media Worx will serve as the creative agency of record for the full-scale rebranding, creative direction, and marketing management of Better Pets, Ultrack’s fast-growing pet wellness brand.
A Major Strategic Move
The partnership represents a pivotal step in Ultrack’s broader growth strategy, which focuses on building and scaling high-value consumer brands with strong revenue potential. The Better Pets line—already gaining momentum through early retail traction and a Health Canada–approved product launch—will now undergo a transformative creative overhaul aimed at positioning it as a household name in the booming global pet wellness market, projected to exceed $400 billion by 2030 (Fortune Business Insights).
Empire Media Worx will oversee:
- Brand identity and positioning
- Media production and advertising strategy
- Content creation across all digital and physical platforms
- Campaign planning and performance analytics
This initiative is expected to increase brand visibility, accelerate online sales growth, and significantly enhance shareholder value as Ultrack expands into e-commerce, health, and lifestyle sectors.
Reno Calabrigo, Director of Ultrack Systems Inc., stated:
“The partnership with Empire Media Worx is more than a rebranding—it’s the beginning of a new chapter for Better Pets and Ultrack. By combining our operational infrastructure with EMWX’s creative expertise, we are building a powerful platform that will drive long-term shareholder value and position Ultrack as a diversified leader in consumer and digital innovation.”
Empire Media Worx Founder, Caz Derkowski, commented:
“Better Pets has incredible growth potential. We’re excited to help evolve it into a modern, emotionally resonant brand that connects with pet owners globally. This partnership is all about building legacy value through creativity, strategy, and meaningful storytelling.”
Why This Matters for Investors:
- Positions Ultrack to capitalize on a rapidly growing pet wellness and consumer health market.
- Aligns with the Company’s broader diversification into scalable, high-margin sectors.
- Enhances brand equity and digital visibility through top-tier creative management.
- Strengthens MJLB’s long-term revenue and valuation trajectory.
About Ultrack Systems Inc. (OTC: MJLB)
Ultrack Systems Inc. is a diversified technology and asset management company dedicated to identifying, acquiring, and scaling high-potential businesses across key growth sectors, including smart logistics, digital health, and consumer wellness. Through strategic innovation, disciplined management, and shareholder-focused execution, Ultrack continues to build value-driven brands that make a measurable impact in today’s evolving marketplace.
Website: www.ultrack.ca
About Empire Media Worx Inc.
Empire Media Worx is a Toronto-based creative agency specializing in brand architecture, content production, and strategic marketing. With deep experience in entertainment, tech, and lifestyle brands, EMWX delivers high-impact creative that drives awareness, engagement, and business growth.
Website: www.empiremediaworx.com
About Better Pets
Better Pets is a Canadian-owned, premium pet wellness brand committed to helping pets live healthier, happier lives. Operating under the Better Health Sciences portfolio, Better Pets specializes in clean-label, science-backed formulations made with natural, organic ingredients. Its flagship products are rapidly gaining traction among discerning pet owners and leading distributors across North America.
Website: www.mybetterpets.com
Safe Harbor Statement
This Press Release may contain certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The Company has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect the Company's current beliefs and are based upon information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the Company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The Company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information catered in this Press Release, including such forward-looking statements.
Investor Contact:
Email: info@ultrack.ca
Website: ultrack.ca
Website mybetterpets.com
X: @UltrackI
FAQ**
What specific metrics or key performance indicators (KPIs) will Ultrack Systems Inc. (MJLB) use to evaluate the success of its partnership with Empire Media Worx in enhancing the Better Pets brand visibility and market share?
How does Ultrack Systems Inc. (MJLB) plan to leverage e-commerce and digital strategies to maximize growth and capitalized on the projected $400 billion pet wellness market by 2030?
Can you elaborate on the expected timeline for the rebranding process and when Ultrack Systems Inc. (MJLB) anticipates seeing significant returns from this collaboration with Empire Media Worx?
In what ways does Ultrack Systems Inc. (MJLB) envision this strategic partnership impacting its long-term revenue projections and overall valuation amidst increasing competition in the consumer health sector?
**MWN-AI FAQ is based on asking OpenAI questions about Ultrack Systems Inc (OTC: MJLB).
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