Mowi showcases innovation at Natural Products Expo West
MWN-AI** Summary
Mowi, the world's leading supplier of sustainable farm-raised salmon, is set to feature prominently at the upcoming Natural Products Expo West, taking place from March 3 to 6, 2026, at the Anaheim Convention Center in California. This year marks Mowi's second attendance at this pivotal industry event, where it aims to connect with retailers and industry partners to reinforce its commitment as a food company and promote its innovative salmon products.
At stall number N1641, Mowi will present a range of accessible premium salmon offerings, including the MOWI Fjord Norwegian Salmon Burgers and Ducktrap's Hot Honey Atlantic Salmon, along with chef-led culinary presentations. Diana Dumet, Senior Director of Marketing & Category at Mowi CP of Americas, emphasized that as salmon consumption rises in the U.S., Mowi is dedicated to delivering healthy and affordable protein alternatives. The booth will feature Michelin-trained chef Alex Trim, who will prepare and showcase the versatility of Mowi's salmon dishes.
Expo West, now in its 45th year, serves as a central meeting point for natural and organic food professionals and is renowned for fostering innovation and collaboration within the consumer packaged goods (CPG) space. Mowi's suite of products, from fresh ready-to-cook salmon to gourmet smoked options, aims to highlight the brand's commitment to sustainability and exceptional taste.
For those interested in experiencing Mowi's offerings, detailed information and registration for Expo West can be found on its official website. Mowi's involvement at this significant event reflects its ongoing efforts to engage with key industry players and explore new avenues for growth and innovation in sustainable seafood production.
MWN-AI** Analysis
Mowi’s participation in the Natural Products Expo West 2026 represents a strategic move that highlights the evolving landscape of consumer preferences toward healthy and sustainable food options. As the world’s largest supplier of farm-raised salmon, Mowi is not just marketing a product; it is positioning itself as a leader in sustainable protein—a significant factor considering the increasing awareness around food choices and health benefits.
With the introduction of innovative products like MOWI Fjord Norwegian Salmon Burgers and Ducktrap Hot Honey Atlantic Salmon, Mowi is catering to a growing demographic that values convenience without compromising on quality. These innovations are crucial as demand for ready-to-eat and easy-to-cook meals rises, particularly among busy households and health-conscious consumers. The backing of Michelin-starred chef Alex Trim at the Expo further underscores Mowi's commitment to culinary excellence, enhancing the perception of its products in the premium segment.
For investors and market analysts, Mowi's strong positioning at Expo West could signal potential growth in market share, particularly in the North American region where salmon consumption is on the rise. The showcase of versatility in product offerings, combined with a focus on sustainability, aligns well with current consumer trends toward organic and ethically sourced food. Moreover, Mowi's established distribution network and brand strength provide a competitive edge in expanding its reach.
In summary, Mowi's strategic emphasis on innovation, sustainability, and premium quality at the Expo should be monitored closely. Investors may find opportunities for growth through the company’s continued adaptation to market demands and commitment to quality, making it a stock to watch in the evolving food landscape.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
MIAMI, Feb. 24, 2026 /PRNewswire/ -- Mowi, the world's largest supplier of farm-raised salmon and recognized as a sustainable protein producer, is gearing up for Expo West, the industry's defining event for natural and organic professionals.
Taking place over 3rd to 6th March at the Anaheim Convention Center in California, the 2026 edition of Expo West is the second year Mowi has attended. With an extended booth (booth number N1641), Mowi will be showcasing accessible premium salmon products and innovations from the MOWI brand and Ducktrap.
"Expo West is the perfect opportunity for Mowi to connect with retailers, buyers, and key partners across the natural and organic food industry while continuing to strengthen our position as a food company first. As salmon consumption continues to grow in the U.S., this food industry show allows us to showcase how Mowi is delivering a healthy and affordable premium protein through innovation—from MOWI farm-raised Atlantic salmon and Ducktrap smoked fish products to chef-led inspiration that highlights the versatility of our salmon," said Diana Dumet, Senior Director of Marketing & Category at Mowi CP of Americas.
And this year, MOWI is going big! The Mowi booth has been extended to accommodate more product innovations, including MOWI Fjord Norwegian Salmon Burgers and Ducktrap Hot Honey Atlantic Salmon, showcasing the versatility of Ducktrap's smoked ready-to-eat selection and MOWI's fresh ready-to-cook salmon. The Mowi booth will also have Michelin trained chef Alex Trim to expertly prepare delicious, premium salmon that offers versatility and ease in preparation.
MOWI and Ducktrap portfolio highlights at Expo West 2026 include:
- MOWI Fjord Norwegian Salmon Burgers
- MOWI Atlantic Salmon Hot Honey
- Ducktrap Hot Honey Atlantic Salmon
Expo West, organized by New Hope Network, is the industry's defining event for natural and organic professionals. Now in its 45th edition, Expo West is the ultimate CPG (Consumer Packaged Goods) and retail ecosystem experience in Anaheim, California, where breakthrough connections, visionary insights and market-transforming discoveries revolutionize business trajectories.
Expo West takes place at Anaheim Convention Center, California, 3-6 March 2026 (Mowi booth number N1641). Registration and further information can be found at: https://www.expowest.com/
Notes to editors
About chef Alex Trim
With a love of food shaped by his childhood in London, travels around Europe and parents working within the industry, chef Alex Trim began his career in the United States after relocating there in his early teens. Training at the world-renowned Michelin-starred Alinea in Chicago, and later rising to Sous Chef at Tru, the city's iconic two-Michelin-star institution, Alex continued his journey with the esteemed LEYE Restaurant Group. There, he contributed to menu development and played a key role in the launch of multiple high-profile concepts. In mid-2021, he pivoted towards private dining, bringing Michelin-level execution into more intimate, bespoke settings.
Today, Alex is known for demystifying fine dining and translating Michelin-style cuisine into refined yet approachable experiences. He is widely regarded as the premier private chef in Naples, Florida, catering to food enthusiasts who seek elevated, personalized dining. A tastemaker and innovator, Chef Alex Trim continues to redefine luxury dining beyond the restaurant walls.
About Mowi
Mowi is the world's leading producer of sustainable farm-raised salmon, dedicated to delivering the highest quality seafood products with an unwavering commitment to environmental responsibility. With operations in 26 countries, Mowi is at the forefront of sustainable aquaculture, producing premium salmon known for its exceptional flavor, texture and nutritional value.
Learn more about Mowi company at https://mowisalmon.us/.
Learn more about MOWI brand's full range of products at https://mowisalmon.us/products/.
https://www.facebook.com/mowisalmon.us/
https://www.instagram.com/mowisalmon.us/
https://www.youtube.com/@MOWISalmonUS
About Ducktrap
Over 40 years, Ducktrap River of Maine has gone from two workers to 100+ employees. What started as a small trout farm selling to local businesses has blossomed into a full scale 125,000 sq. ft. smoked seafood campus. Today all four of our brands (Ducktrap, Kendall Brook, Winter Harbor, Spruce Point) are sold across the United States.
https://www.facebook.com/ducktrapriverofmaine/
https://www.instagram.com/ducktrapriverofmaine/
https://www.youtube.com/@ducktrap
https://uk.pinterest.com/ducktrapsince1978/
For media enquiries:
Kathryn Hudson-Melians
Trade Marketing Manager
Mowi CP of Americas
Phone: 305-794-5420
Email: kathryn.hudson-melians@mowi.com
SOURCE Mowi USA
FAQ**
How does Mowi ASA MNHVF plan to leverage its presence at Expo West 2026 to expand its market share in the growing U.S. salmon consumption sector?
What specific innovations will Mowi ASA MNHVF highlight at Expo West 2026, and how do these products align with current consumer trends in sustainable proteins?
In what ways does the involvement of Chef Alex Trim at Mowi ASA MNHVF's booth enhance the brand's message about the versatility and preparation of their salmon products?
How does Mowi ASA MNHVF's commitment to environmental responsibility in its operations influence its branding and product offerings showcased at Expo West 2026?
**MWN-AI FAQ is based on asking OpenAI questions about Mowi ASA (OTC: MNHVF).
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