Gen Z Is Threatening The Alcohol Industry
Source: SeekingAlpha
2026-03-05 13:02:30 ET
Imagine for a moment a scenario where a billion-dollar market realizes its future consumers will no longer buy their product. This might be happening with the alcohol industry. Generation Z is drinking less and less each day, and sometimes, they don’t even start. I’m a millennial who has this trait of Gen Z, since I don’t drink any alcohol at all, not socially, not anything. I might taste something here and there, but nothing more than a sip....
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Gen Z Is Threatening The Alcohol Industry
Monster Beverage Corporation
NASDAQ: MNST
MNST Trading
-1.45% G/L:
$74.485 Last:
2,268,196 Volume:
$74.96 Open:
MNST Latest News
February 26, 2026 04:10:00 pm
Monster Beverage Reports 2025 Fourth Quarter and Full-Year Financial Results
MNST Stock Data
$78,318,020,675
754,455,783
0.07%
625
N/A
Beverages - Non-Alcoholic
Consumer Staples
US
Corona
