Context Networks Partners with Sureway Games to Deliver High-Impact Advertising Through Surepay Station(TM) Cashless Kiosks
MWN-AI** Summary
Context Networks has announced a strategic partnership with Sureway Games to enhance advertising opportunities in the gaming and amusement sectors through Surepay Station™ cashless kiosks. The collaboration will see Sureway Games become an authorized distributor of Context Networks' innovative media solutions, leveraging the capabilities of the Surepay Station™ as a key platform for integrated advertising.
Context Networks offers the Contextual Promotions Media Network™ (CPMN™), a media platform designed for secure and compliant advertising within regulated environments. By combining Sureway Games' extensive network of cashless kiosks with Context Networks' expertise in targeted advertising, operators can unlock new revenue streams and provide advertisers direct access to engaged audiences at critical transaction points.
Jeff Blair, President of Sureway Games, highlighted the dual benefits of this partnership, noting that it transforms the Surepay Station™ from a mere payment mechanism into an engaging media channel. This integration allows operators to monetize their existing infrastructures while ensuring that advertising delivers value without interrupting the patron experience. Matthew Olden, CEO of Context Networks, emphasized how this collaboration enables operators to efficiently generate non-gaming revenue while offering well-timed messaging to patrons.
With a focus on enhancing operational efficiency and improving the overall player experience, the Surepay Station™ will now also serve as a sophisticated advertising platform. The partnership reflects a shared commitment to modernize in-venue experiences, lower operational friction for gaming operators, and create sustainable revenue opportunities across the industry.
Together, Context Networks and Sureway Games leverage advanced technologies to redefine in-venue advertising, providing an efficient, targeted approach that not only benefits operators but also enhances engagement for patrons in gaming and entertainment environments.
MWN-AI** Analysis
The recent partnership between Context Networks and Sureway Games represents a significant opportunity for operators in the gaming and amusement industries to diversify their revenue streams through innovative advertising solutions. By utilizing Sureway's Surepay Station™ cashless kiosks in conjunction with Context's CPMN™ (Contextual Promotions Media Network), operators can transform these kiosks from mere payment handlers to dynamic advertising platforms.
This integration will allow operators to deliver targeted, context-aware messages to patrons at critical moments—specifically, during cashless transactions when engagement is likely at its peak. From a financial perspective, this development not only enhances the user experience but also provides an additional revenue channel that is not directly tied to gaming activities.
Investors should closely monitor the rollout of these kiosks, as the success of this partnership could set a precedent for similar integrations across the industry. Operators who embrace this technology may find themselves with a competitive edge, offering a more seamless and engaging experience for patrons. Furthermore, as more gaming venues adopt these solutions, the potential for advertisers to reach a captive audience expands, potentially driving higher ad revenue for operators.
With Context Networks' backing by Mobiquity Technologies, which offers advanced advertising solutions including analytics and campaign optimization, the infrastructure is already in place for comprehensive success. Companies in this space might consider evaluating their own advertising capabilities in order to stay competitive; those that resist this trend may fall behind as consumer expectations shift towards integrated and seamless experiences.
In conclusion, operators should assess their existing kiosk infrastructures and consider partnerships that enhance their functionality through targeted advertising solutions. This strategic move could yield substantial non-gaming revenue and improve overall patron satisfaction, ultimately contributing to a healthier bottom line.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
Agreement Enables Operators to Activate New Non-Gaming Revenue and Patron Engagement at the Point of Transaction
LAS VEGAS, March 3, 2026 /PRNewswire/ -- Context Networks, a leader in contextual, place-based media solutions for regulated environments, today announced a strategic partnership with Sureway Games, a leading provider of cashless payment kiosks and technology for the gaming and amusement industry. Under the agreement, Sureway Games will serve as an authorized distributor of Context Networks' media solutions, with the Surepay Station™ kiosk acting as a primary platform for deployment.
Context Networks' CPMN™ (Contextual Promotions Media Network) is a systems-integrated media platform that enables the secure, compliant delivery of contextual advertising and promotional content within regulated gaming and entertainment environments.
The partnership brings together Sureway's rapidly expanding footprint of Surepay Station™ kiosks with Context Networks' expertise in high-engagement, location-based media creating a new, incremental revenue opportunity for operators while offering advertisers access to highly engaged, in-venue audiences.
"This partnership extends Surepay Station beyond payments and into a systems-aligned media channel," said Jeff Blair, President, Sureway Games. "By combining cashless transaction workflows with Context Networks' contextual media capabilities, operators can activate incremental, non-gaming revenue while advertisers reach patrons at moments of high engagement inside the venue."
Surepay Station™, Sureway Games' flagship cashless kiosk, is designed to reduce cash handling, improve operational efficiency, and enhance the player experience. With the integration of Context Networks' CPMN™, the kiosk also functions as a digital media channel, delivering targeted, context-aware messaging at moments of high patron engagement—directly at the point of transaction.
"By integrating CPMN™ with Surepay Station™, operators can extend the value of their existing kiosk footprint beyond payments," said Matthew Olden, Chief Executive Officer of Context Networks. "This partnership enables operators to activate new, non-gaming revenue streams while delivering relevant, well-timed messaging that enhances—not interrupts—the patron experience."
Context Networks' CPMN™ is purpose-built for environments where attention and compliance matter most. When deployed on Surepay Station™ kiosks, advertisers benefit from repeated exposure to patrons during high-intent moments, while operators gain a turnkey media capability without added operational complexity or disruption.
"Sureway Games has built one of the most operator-friendly cashless kiosk platforms in the industry," added Olden. "Surepay Station™ is a natural extension point for CPMN™, giving brands a premium, context-driven way to reach patrons while helping operators monetize their infrastructure more effectively."
Under the agreement, Sureway Games will offer Context Networks' media capabilities as part of its Surepay Station™ deployments, providing operators with a streamlined solution that includes hardware, software, support, and media enablement through a single point of contact.
The partnership reflects a shared vision to modernize in-venue experiences, reduce friction for operators, and create sustainable, non-gaming revenue opportunities across gaming, amusement, and entertainment locations nationwide.
Context Networks is powered by Mobiquity Technologies' (OTCQB: MOBQ) advanced advertising platform, which combines data mining, audience insights, programmatic trading, and campaign optimization. The platform includes tools for targeting, analytics, quality control, and campaign delivery, providing operators with a complete end-to-end advertising solution.
About Sureway Games
Sureway Games is a leading provider of cashless payment kiosks and technology solutions for the gaming and amusement industry. Its flagship product, Surepay Station™, helps operators reduce cash handling, streamline operations, and improve the player experience while enabling new revenue opportunities.
Learn more at https://www.surewaygames.com.
About Context Networks
Context Networks, Inc. is a premier programmatic advertising platform that delivers transparent, secure, and efficient advertising solutions for the global gaming industry. Its flagship Contextual Promotions Media Network™ (CPMN™) provides casino operators and gaming environments with advanced ad-serving capabilities, creating new revenue streams while enhancing guest engagement. The company's platform focuses on three key gaming segments: casino, lottery operators, and iGaming platforms. Through Deep Intelligence Marketing, Context is creating the next evolution of retail media—where every consumer moment can be an extraordinary brand experience. For more information, visit https://www.contextnetworks.net.
SOURCE Context Networks
FAQ**
How does the partnership between Context Networks and Sureway Games enhance the capabilities of Surepay Station™ kiosks, particularly in the context of Mobiquity Technologies Inc. MOBQ’s advanced advertising platform?
In what ways can advertisers leverage the CPMN™ within Surepay Station™ kiosks to achieve targeted messaging during high-engagement moments, considering the role of Mobiquity Technologies Inc. MOBQ in this collaboration?
How will the integration of Context Networks' CPMN™ with Surepay Station™ impact the revenue streams for operators, and what role does Mobiquity Technologies Inc. MOBQ play in optimizing this advertising solution?
Can you explain the potential challenges and operational complexities that may arise from implementing the CPMN™ on Surepay Station™, especially in light of Mobiquity Technologies Inc. MOBQ's technology-driven approach?
**MWN-AI FAQ is based on asking OpenAI questions about Mobiquity Technologies Inc. (OTC: MOBQ).
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