Graco® Launches Its First-Ever Rotating Infant Car Seat with Turn & Slide Technology
MWN-AI** Summary
Graco® has unveiled its first-ever rotating infant car seat, the SnugRide® Turn & Slide Rotating Infant Car Seat, designed to make transporting newborns significantly easier for caregivers. Launched on February 18, 2026, this innovative product addresses the physical demands associated with getting infants in and out of vehicles. Caregivers often face repetitive motions like lifting, bending, and twisting, which can be taxing, especially for new parents, grandparents, or those managing multiple children.
The SnugRide Turn & Slide incorporates a unique turn-and-slide design that allows the seat to rotate 180° towards the caregiver and glide smoothly off the base. This not only minimizes strain but also brings the baby closer, fostering moments of connection as parents can easily see and soothe their infants during transitions. Unlike many rotating car seats, this design does not obstruct nearby seating, supporting three-across configurations in various vehicles, making it particularly suitable for growing families.
Safety is a top priority, and the SnugRide Turn & Slide is built on Graco’s extensive experience with child safety products, featuring rigorous crash testing through their ProtectPlus Engineered™ standards and an integrated Anti-Rebound Bar for enhanced rear-facing protection. Additional thoughtful features include a lightweight design (weighing only 9.7 pounds), SnugLock® technology for easy installation, and an adjustable base to ensure proper setup at all stages.
Available in three colors—Noir, Mulberry, and Sandstone—this car seat is priced at $349.99 and can be purchased from various retailers. For families looking for a travel system, it will also come bundled with the Modes™ Nest Stroller starting in March for $649.99. This product showcases Graco's commitment to innovation and safety in baby gear, solidifying its reputation as a trusted brand for parents.
MWN-AI** Analysis
The launch of Graco®'s innovative SnugRide® Turn & Slide Rotating Infant Car Seat marks a significant advancement in the baby gear market, presenting several investment opportunities and strategic considerations for stakeholders. This product not only emphasizes enhanced convenience for caregivers—addressing the physical strain associated with traditional car seat usage—but also upholds high safety standards that are increasingly demanded by consumers.
From a market analysis perspective, Graco's introduction of this rotating car seat reflects a growing trend where functionality and ease of use play pivotal roles in consumer purchasing decisions. The car seat's unique turn-and-slide design caters to the evolving needs of new parents, particularly those navigating tight spaces and managing multiple children. This innovative approach not only increases the product's attractiveness but is also likely to bolster Graco's market share amidst rising competition.
Investors should consider the potential for robust sales growth, particularly given the MSRP of $349.99 and the accompanying travel system with the Modes™ Nest Stroller priced at $649.99. With availability across major retail platforms, including Amazon and Walmart, Graco is positioned to capture a broad demographic of family-oriented consumers.
Additionally, as a product from Newell Brands (NASDAQ: NWL), Graco's innovations could positively influence the parent company’s overall performance. As consumer trends continue to favor products that combine safety, convenience, and modern design, the SnugRide Turn & Slide is positioned to resonate strongly in a market where differentiation is critical.
In conclusion, stakeholders should closely monitor Graco's sales performance in the coming quarters, as this innovative product may signal both a strong sales trajectory and increasing brand loyalty in the competitive baby gear sector. Investing in Newell Brands could offer upside potential in light of this promising launch.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Graco® Launches Its First-Ever Rotating Infant Car Seat with Turn & Slide Technology
PR Newswire
Designed to reduce everyday strain, bring baby closer, and reimagine travel to make it easier, without compromising safety.
ATLANTA, Feb. 18, 2026 /PRNewswire/ -- Graco®, America's most trusted baby gear brand*, announced today the launch of the SnugRide® Turn & Slide Rotating Infant Car Seat, the brand's first-ever rotating infant car seat, designed to make one of the most physically demanding and repeated parts of daily life with a newborn significantly easier: getting baby safely in and out of the car.
From the very first ride home, caregivers repeat the same motion over and over: lifting, bending, twisting and reaching to place their baby in the car seat. It happens multiple times a day, often in tight parking spaces while juggling bags and siblings. For parents recovering from labor, grandparents helping with pick ups and drop offs, or anyone adjusting to the physical demands of caring for a newborn, those everyday motions can quickly take a toll. Graco set out to rethink how parents can get their children in and out of the car in a way that greatly reduces strain while maintaining the high safety standards families expect.
Instead of relying on rotation alone, Graco engineered a turn-and-slide design that rotates the seat 180° toward the caregiver and glides smoothly on and off the base. This motion brings baby closer to the caregiver, helping reduce awkward lifting and reaching during everyday ins and outs, even in tight parking spaces. By positioning baby face-to-face during loading, the design also supports moments of connection, allowing parents to see, soothe and engage with their baby more easily, which can help keep both caregiver and child calmer during transitions.
Unlike many rotating infant car seats, the SnugRide Turn & Slide is engineered to rotate without blocking the neighboring seat, helping preserve second-row space and supporting three-across seating in many vehicles. This unique design makes it especially practical for growing families and caregivers managing multiple children, without requiring a larger vehicle footprint.
"As a parent myself, I know how quickly the physical demands of everyday car seat moments add up," said Kerry Strzelecki, Vice President of Brand Management at Graco. "By listening closely to parents, we designed the SnugRide Turn & Slide to rethink that experience, making it easier and more intuitive, while maintaining the trusted safety and rigorous testing Graco is known for."
Built on the trusted performance of the SnugRide line, the SnugRide Turn & Slide is designed to help protect rear-facing infants, delivering the safety families have relied on from Graco for decades. The seat is Graco ProtectPlus Engineered™, undergoing rigorous crash testing for frontal, side, rear and rollover crashes for peace of mind. An integrated Anti-Rebound Bar provides an additional layer of rear-facing safety protection, while soft fabrics are fire-resistant without added chemicals.
Additional Features Designed for Safety and Convenience Include:
- Lightweight Design: Carrier weighs just 9.7 pounds, making it easier to lift, carry and move baby from stroller to car or into the home throughout the day.
- SnugLock® Technology: Secure installation in less than one minute using vehicle seat belt or LATCH.
- InRight™ LATCH System: One-second, click-secure attachment for confident installation.
- No-Rethread Simply Safe Adjust™ Harness System: Allows the headrest and harness to adjust together as baby grows.
- 4-Position Adjustable Base with Bubble Level: Helps ensure proper installation at every stage.
The SnugRide Turn & Slide Rotating Infant Car Seat (MSRP $349.99) is available in three colors – Noir (black), Mulberry (light pink) and Sandstone (tan) – at GracoBaby.com, Babylist, Amazon, Walmart and Target. The car seat will also be available as part of a travel system with the Modes™ Nest Stroller beginning in March, with an MSRP of $649.99.
For more information about Graco and the new SnugRide Turn & Slide Rotating Infant Car Seat, please visit www.gracobaby.com and follow along on social at: @graco on Instagram and Facebook, and @gracochildrensproducts on TikTok.
About Graco
Graco is one of the most recognized children's products brands that provides innovative and reliable solutions to help parents make smart choices while taking care of their little ones. For more than 65 years, Graco has built high quality products that parents can trust, including car seats, strollers, travel systems, swings, highchairs, playards and nursery care essentials. Graco is part of Newell Brands Inc., a leading global consumer products company, with its products available globally through a variety of retail partners.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie®, Graco®, Coleman®, Rubbermaid Commercial Products®, Yankee Candle®, Paper Mate®, FoodSaver®, Dymo®, EXPO®, Elmer's®, Oster®, NUK®, Spontex® and Campingaz®. Newell Brands is focused on delighting consumers by lighting up everyday moments.
This press release and additional information about Newell Brands are available on the company's website, www.newellbrands.com.
*Based on 2024 Baby Gear Brand Health Tracker Data
SOURCE Newell Brands
FAQ**
How does the SnugRide Turn & Slide Rotating Infant Car Seat differentiate itself in the market, and what competitive advantages does it offer over existing products from Newell Brands Inc. NWL and other manufacturers?
What specific consumer feedback influenced the development of the SnugRide Turn & Slide, and how does Newell Brands Inc. NWL plan to leverage this feedback in future product innovations?
Can you elaborate on the rigorous crash testing protocols the SnugRide Turn & Slide underwent, and how does Newell Brands Inc. NWL ensure ongoing safety and compliance in their products?
What marketing strategies does Newell Brands Inc. NWL intend to use to promote the SnugRide Turn & Slide Rotating Infant Car Seat, and how do they plan to communicate its unique features to target consumers?
**MWN-AI FAQ is based on asking OpenAI questions about Newell Brands Inc. (NASDAQ: NWL).
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