PureFive® Resin to Make Championship Debut at College Football Playoff Title Game
MWN-AI** Summary
PureCycle Technologies, Inc. (Nasdaq: PCT) is set to debut its eco-friendly PureFive® Resin at the College Football Playoff National Championship, in a significant initiative for sustainability. The company has partnered with Churchill Container and 4ocean to introduce Run It Back™ souvenir cups, made from recycled plastic, during the championship game at Hard Rock Stadium. This collaboration aims to tackle plastic pollution at large sporting events, which are notorious for generating substantial waste from single-use items.
For every 20 cups sold, one pound of ocean trash will be removed, thanks to Churchill Container's certified partnership with 4ocean. This effort is part of the College Football Playoff's Playoff Green initiative, which seeks to clean up 5,000 pounds of plastic and debris globally. Erik Johnson, from Churchill Container, emphasizes that purchasing a Run It Back™ cup means fans will not only have a tangible memory of the game but will also contribute positively to ocean conservation efforts.
4ocean CEO Alex Schulze highlights that each cup sold helps fund ocean cleanup operations, reinforcing their mission to reduce plastic in oceans, rivers, and coastlines worldwide. The cups, available at stadium concession stands, are a testament to PureCycle's innovative approach to recycling, transforming post-consumer waste into high-quality material through a patented dissolution process.
Dustin Olson, CEO of PureCycle, underscores that collaboration is essential for driving sustainability, reflecting the growing momentum within the sports industry to minimize environmental impact. This initiative signifies a pivotal moment where fan experiences intertwine with meaningful environmental action, showcasing how sports can lead in sustainability efforts.
MWN-AI** Analysis
PureCycle Technologies, Inc. (Nasdaq: PCT) is making headlines with its innovative approach to sustainability at high-profile events such as the College Football Playoff National Championship. The partnership with Churchill Container and 4ocean to introduce the Run It Back™ cups presents a strategic opportunity for investors looking to engage with companies at the forefront of eco-friendly technologies.
PureCycle's PureFive® resin, produced through its patented dissolution recycling process, converts post-consumer polypropylene waste into high-quality, food-safe recycled material. This not only positions PureCycle as a leader in the burgeoning market for recycling technologies but also aligns it with increasing consumer and regulatory mandates for sustainability.
With the rising consumer awareness around plastic waste, PureCycle's initiative stands as a testament to its commitment to environmental responsibility. The collaboration with established entities like 4ocean enhances its credibility and brand visibility, especially in an event attracting significant media attention. As consumers increasingly seek sustainable products, the Run It Back™ cups present a dual-value proposition—fans receive a collectible item, while contributing to ocean cleanup efforts.
From an investment perspective, PureCycle shows potential for growth as environmental, social, and governance (ESG) criteria gain traction among investors. The partnership is not just a marketing ploy but also a strategic alignment of goals that could foster longer-term brand loyalty and customer engagement.
Furthermore, with the ongoing expansion of sustainability initiatives across the sports industry, PureCycle is well-positioned to capitalize on future contracts and collaborations, both within and outside sports venues. Investors should watch how this initiative impacts market perception and sales, potentially leading to a bullish outlook for PureCycle Technologies as it expands its footprint in the sustainable materials sector.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
ORLANDO, Fla., Jan. 14, 2026 (GLOBE NEWSWIRE) -- PureCycle Technologies, Inc. (Nasdaq: PCT), announced the Company is teaming up with Churchill Container and 4ocean to launch a wide-ranging sustainability initiative at this year’s College Football Playoff National Championship. Fans will be able to purchase the Run It Back™ souvenir cups, made with PureCycle’s recycled plastic at Monday’s national championship game at Hard Rock Stadium. Through Churchill Container’s certified partnership with 4ocean, every 20 cups sold during the national championship game will help fund the removal of one pound of trash from the ocean.
This collaboration represents a significant step forward in addressing plastic pollution at major sporting events, where single-use cups traditionally contribute to substantial waste. The Run It Back™ cups, made with recycled content, offer fans a durable, reusable alternative that reduces environmental impact while providing a lasting memento of college football's biggest game.
"Championship moments deserve championship sustainability," said Erik Johnson at Churchill Container. "By partnering with PureCycle and 4ocean, we're ensuring that every fan who purchases a Run It Back™ cup at the title game isn't just taking home a piece of the game, they're actively contributing to cleaner oceans and a healthier planet."
Additionally, through its Playoff Green initiative, the College Football Playoff has partnered with 4ocean to expand its sustainability efforts in ocean conservation by removing 5,000 pounds of plastic and debris from the ocean, rivers and coastlines around the globe.
"We’re stoked to partner with Churchill Container during the College Football Playoff and turn this moment into meaningful ocean impact. Every Run It Back™ cup sold is helping to fund the removal of trash from the ocean and together this program is helping remove thousands of pounds of plastic and trash from the ocean and coastlines around the world,” said Alex Schulze, 4ocean CEO and Cofounder.
The organization operates cleanup crews across the globe, working to extract plastic waste from oceans, rivers, and coastlines while advocating for lasting change in how society produces and disposes of plastic.
The Run It Back™ cups will be available at concession stands throughout the stadium and are produced with PureCycle’s PureFive® resin. PureCycle uses an innovative, dissolution recycling process to transform postconsumer curbside waste into high-quality, food-safe recycled material.
“Driving sustainability is a team sport, and when you collaborate, it becomes a force multiplier,” said Dustin Olson, CEO of PureCycle. “We are proud to grow our relationship with Churchill Container and to broaden the overall impact with 4ocean. The College Football Playoff is proving that by collaborating with strong partners to combine memorable fan experiences with meaningful environmental action, we can make a real impact.”
This collaboration builds on growing momentum across the sports industry to reduce environmental impact.
PureCycle Contact
Christian Bruey
cbruey@purecycle.com
Investor Relations Contact
Eric DeNatale
edenatale@purecycle.com
About PureCycle Technologies
PureCycle Technologies LLC., a subsidiary of PureCycle Technologies, Inc., holds a global license for the only patented dissolution recycling technology, developed by The Procter & Gamble Company (P&G), that is designed to transform polypropylene plastic waste (designated as #5 plastic) into a continuously renewable resource. The unique purification process removes color, odor, and other impurities from #5 plastic waste resulting in our PureFive® resin that can be recycled and reused multiple times, changing our relationship with plastic.
Visit website: www.purecycle.com
About Churchill Container, LLC
For over 45 years, Churchill has been producing collectible, reusable, and recyclable drinkware and foodware in our Kansas City area manufacturing plant. As the #1 supplier of collectible concessions items in stadiums and arenas, we’re committed to enhancing the guest experience through great product design and continuous innovation. As an active member of the Green Sports Alliance, we take sustainability seriously. We reuse or recycle all our own plastic waste and design all of our products to be reusable or recyclable.
www.churchillcontainer.com
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About 4ocean
4ocean is an ocean cleanup company based in Boca Raton, FL, that’s dedicated to ending the ocean plastic crisis. As a Public Benefit Corporation and Certified B Corp, they harness the power of business to fund a global cleanup operation that recovers millions of pounds of plastic and other debris from the world's ocean, rivers, and coastlines each year.
LEARN MORE
Website: 4ocean.com
Twitter: @4ocean
Facebook: @4oceanBracelets
Instagram: @4ocean
TikTok: @4ocean
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/3d8ee94f-cd04-4ddb-a595-97d0b9507a29.
FAQ**
How does PureCycle Technologies Inc. PCT plan to scale its innovative recycling technology to meet increasing demand for sustainable products in the sports industry?
In what ways will the partnership between PureCycle Technologies Inc. PCT, Churchill Container, and 4ocean influence consumer perceptions of sustainability at major events?
What metrics will PureCycle Technologies Inc. PCT use to evaluate the success of the sustainability initiative at the College Football Playoff National Championship?
How does PureCycle Technologies Inc. PCT envision its role in shaping the future of waste management and recycling in the sports and entertainment sector?
**MWN-AI FAQ is based on asking OpenAI questions about PureCycle Technologies Inc. (NASDAQ: PCT).
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