Deepti Velury named CEO Publicis Global Production As Group Further Accelerates on Intelligent Creativity

On October 2, 2025, Paris-based Publicis Groupe announced the appointment of Deepti Velury as CEO of Publicis Global Production. This newly created role highlights the company's commitment to enhancing its production capabilities, which encompass global content studios and proprietary AI technology platforms, including GenAI partnerships. Velury's responsibility will be to guide the Groupe in delivering personalized and scalable content that resonates with diverse audience segments and drives measurable business outcomes.

In an era where content creation is more accessible than ever, brands often struggle to understand which assets resonate with audiences. Velury aims to address this by utilizing the Groupe's advanced content capabilities alongside Connected Identity data, allowing for more precise and data-driven content strategies. She will collaborate with the existing management team, building on their efforts to enhance data-led content production.

Previously, Velury served as Chief Technology & Transformation Officer at Epsilon, where she focused on audience strategies and identity solutions. Her extensive background in production, data, and consulting equips her well for her new role. Under her leadership, Publicis Global Production is expected to further harness the power of Leona, an AI content engine that emphasizes connected identity and audience targeting.

Arthur Sadoun, Chairman & CEO of Publicis Groupe, expressed confidence in Velury's leadership, noting the importance of delivering the right content across platforms while respecting brand values. He emphasized that Publicis is strategically positioned to provide scalable and measurable content, solidifying its unique position in the industry. With Velury at the helm, Publicis Global Production aims to reach new heights in creative production innovation.

The appointment of Deepti Velury as CEO of Publicis Global Production marks a significant strategic maneuver at a pivotal moment for the advertising industry. As consumer expectations evolve and technological advancements reshape content creation, her leadership is likely to position Publicis Groupe as a frontrunner in delivering personalized and scalable marketing solutions.

Velury’s background in technology and audience strategy, particularly her tenure as Chief Technology & Transformation Officer at Epsilon, aligns with the growing necessity for brands to harness data-driven insights for effective marketing. The promise of leveraging advanced AI technologies, such as the Leona content engine, indicates that Publicis aims to streamline production while enhancing content relevance and measurement. This advancement is crucial as brands today are inundated with content yet struggle to produce materials that resonate with target audiences and drive tangible business outcomes.

Investors should take note of the implications this shift may have for Publicis’s financial trajectory. The group's reported growth in production activities—boasting double-digit growth—highlights a robust expansion narrative that is likely to attract investor interest. Velury’s mandate to enhance personalized and measurable content aligns with the broader marketing trend focusing on individual consumer experiences, which can increase client retention and attract new business—a dual benefit for revenue growth.

Publicis Groupe's unique positioning, as articulated by Chairman Arthur Sadoun, emphasizes a ‘Category of One’ strategy, which if executed effectively, can solidify its competitive edge. For investors, this signals an opportunity to capitalize on a company poised for sustained growth in an evolving marketplace. Consequently, monitoring Publicis’s performance metrics and client acquisition rates in the upcoming quarters will be essential to gauge the success of Velury’s strategic initiatives as the company further integrates technology and creativity.