Planet Fitness: Long-Term Growth Intact, Buy Alert

2026-02-24 13:14:01 ET

We maintain a long-term "house position" in Planet Fitness, Inc. ( PLNT ), holding pure profit after taking initial investments off the table, a strategy we teach at BAD BEAT Investing to build generational wealth. Despite recent consolidation in the $90 range, we remain long-term bullish on their expansion, and are moving to a Buy now as we have hit the target entry point of sub-$90. Make no mistake, the business ebbs and flows, but the expansion plan is there, revenues continue to grow, and the trajectory for earnings is upward....

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