PPG introduces PPG STEELGUARD 652 coating for interior structural steel
MWN-AI** Summary
PPG Industries has officially launched PPG STEELGUARD® 652, a high-performance water-based intumescent fire protection coating tailored for interior structural steel. This innovative product, available in North America, is engineered to provide up to two hours of fire resistance, thanks to its United Laboratories (UL) 263 certification. It is specifically designed for general-purpose structural steelwork, assuring architects, engineers, and building owners of its effectiveness and compliance with industry standards.
A standout feature of PPG STEELGUARD 652 is its low volatile organic compound (VOC) formulation, which aligns with sustainable construction practices. The coating promises lasting protection for up to 20 years, making it a reliable choice for various construction needs. Its application is user-friendly, compatible with standard passive fire protection (PFP) airless spray equipment, ensuring an even application with smooth coverage.
Richard Mann, PPG's global product development director for fire protection, emphasized the product's innovative fire performance and exceptional physical characteristics, including low certified thickness, high bond strength, and great impact resistance. These attributes contribute to its durability and aesthetic appeal, making it a valuable addition to PPG's portfolio of certified fire protection solutions.
The launch of PPG STEELGUARD 652 reinforces the company's commitments to innovation in fire protection and offers robust support via PPG's Protective and Marine Coatings business. As PPG continues to expand its range of products, customers can rely on its expertise in meeting diverse project requirements. For more information on this coating and other fire protection solutions, PPG encourages visits to their website at ppgpmc.com.
MWN-AI** Analysis
PPG's introduction of the STEELGUARD® 652 waterborne coating is a strategic response to growing demands for effective fire protection solutions in the construction industry, particularly for interior structural steelwork. With its certification under UL 263, STEELGUARD® 652 offers architects and engineers assurance in its compliance and performance, critical attributes that can enhance PPG’s market positioning.
For investors, this launch represents a noteworthy opportunity. The product does not only aim to protect steel from fire but also emphasizes sustainability through its low VOC emissions. This aligns with an increasing shift in the industry towards environmentally friendly building materials, potentially widening PPG's appeal to eco-conscious clients and contractors.
The coating's impressive features—20 years of performance, low certified thickness, and ease of application using standard airless spray equipment—position it competitively among leading fire protection coatings. Given its long-lasting durability and aesthetic appeal, STEELGUARD® 652 could drive demand, particularly as construction activity rebounds in North America post-pandemic.
From a financial perspective, it's essential to monitor PPG's reception in the market. Investors should pay attention to quarterly earnings reports and demand trends for fire protection solutions. Additionally, PPG's commitment to innovation and its broad portfolio in coatings speaks to a strong growth trajectory. However, potential risks such as fluctuating raw material costs and regulatory changes should also be factored into any investment decisions.
In conclusion, PPG STEELGUARD® 652 presents an attractive investment opportunity, especially in the context of increasing regulatory requirements for safety in building materials and the burgeoning emphasis on sustainable construction practices. As a shareholder or potential investor, staying engaged with industry trends and PPG's market performance will be key to navigating opportunities effectively.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Waterborne coating offers low certified thickness, up to two hours of fire protection
PPG (NYSE: PPG) today announced the launch of PPG STEELGUARD® 652 high-performance, water-based intumescent fire protection coating designed specifically for interior general-purpose structural steelwork. Available in North America, the product combines long-lasting protection and aesthetic appeal.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260202645207/en/
PPG introduces PPG STEELGUARD® 652 waterborne coating for interior structural steel.
PPG Steelguard 652 cellulosic passive fire protection (PFP) coating delivers up to two hours of fire protection. Its United Laboratories (UL) 263 certification gives architects, engineers and building owners confidence in the coating’s performance and compliance with industry standards. The low volatile organic compounds (VOC) waterborne formulation supports more sustainable construction practices.
Key features of PPG Steelguard 652 coating include:
- Long-lasting protection, offering up to 20 years of performance
- Proven for up to two hours of fire protection
- UL 263 certified
- Low VOC emissions allow efficient trade stacking at complex construction sites
- Easy on-site application with standard PFP airless spray equipment ensures smooth, consistent coverage
"PPG Steelguard 652 coating expands our range of certified solutions for North American projects and reflects our ongoing commitment to fire protection innovation," said Richard Mann, PPG global product development director, fire protection, Protective and Marine Coatings. “It stands out for its innovative fire performance and physical properties, including low certified thickness, high bond strength and high impact resistance, providing lasting durability for up to 20 years.”
PPG’s Protective and Marine Coatings business offers technical support and additional product options to meet diverse project demands. For more information about PPG Steelguard 652 coating and other fire protection solutions, visit ppgpmc.com .
PPG: WE PROTECT AND BEAUTIFY THE WORLD®
At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and specialty products that our customers have trusted for more than 140 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 50 countries and reported net sales of $15.9 billion in 2025. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com .
Steelguard , the PPG Logo and We protect and beautify the world are registered trademarks of PPG Industries Ohio, Inc.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260202645207/en/
PPG Media Contact:
Zachary Madden
Protective and Marine Coatings
+1 412 328 1104
Zmadden@ppg.com
www.ppg.com
FAQ**
How does the PPG STEELGUARD® 652 coating from PPG Industries Inc. PPG achieve its certification under UL 263, and what specific testing methods were utilized?
What are the primary advantages of the low VOC formulation of PPG STEELGUARD® 652 coating for construction practices, and how does it enhance operational efficiency on-site?
In terms of competitive positioning, how does PPG Industries Inc. PPG plan to leverage the innovative features of the STEELGUARD® 652 coating in the growing market for fire protection solutions?
What technical support options does PPG Industries Inc. PPG provide to contractors and engineers using the STEELGUARD® 652 coating, and how does it address diverse project requirements?
**MWN-AI FAQ is based on asking OpenAI questions about PPG Industries Inc. (NYSE: PPG).
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