Axos Bank Selects Priority Rollfi to Power Back Office Payroll and Benefits Solutions
MWN-AI** Summary
Axos Bank, a leading digital bank and subsidiary of Axos Financial, Inc., has partnered with Priority Rollfi to enhance its back-office payroll and benefits solutions, as announced following a competitive RFP process. This collaboration will see Rollfi’s white-label and modular, API-based technology integrated into Axos’s existing business banking platform. The objective is to automate payroll processing, streamline tax compliance, and offer seamless employee benefits management, all within Axos’s digital banking ecosystem.
Christian Santaniello, Executive Vice President and Head of Commercial Deposits and Treasury Management at Axos, emphasized that this partnership underscores the bank's commitment to investing in technology to improve the digital experience for its commercial clients. By leveraging Rollfi’s capabilities, Axos aims to provide modern integrated solutions that enhance back-office management efficiency.
Rollfi's advanced technology infrastructure is designed specifically for financial institutions, allowing them to offer payroll and benefits without the complexities of independent system maintenance. Kirubha Perumalsamy, founder of Rollfi, expressed pride in supporting Axos Bank’s modernization efforts, highlighting that their platform can help banks unlock additional revenue opportunities while simplifying the deployment of essential business functionalities.
Axos Financial manages approximately $27.4 billion in consolidated assets and is known for its innovative approach to consumer and business banking through low-cost distribution channels. Rollfi aims to empower a range of financial service providers by providing embedded payroll and benefits functionalities that facilitate rapid deployment and regulatory compliance.
This collaboration marks a significant advance in Axos Bank’s strategy to maintain its status as a tech-forward institution while broadening its service offerings for commercial clients.
MWN-AI** Analysis
Axos Bank's recent partnership with Priority Rollfi signifies a strategic advancement in their service offerings, enhancing their digital banking platform with vital back-office solutions like payroll and benefits management. This collaboration, established after a competitive RFP process, positions Axos Bank to streamline operations for its commercial clients, thus reinforcing its reputation as a tech-forward institution.
From an investment perspective, this alliance is noteworthy for several reasons. First, by integrating Rollfi’s modular, API-driven technology, Axos Bank is not just improving its client services but also increasing operational efficiency, giving it a potentially significant competitive edge in the business banking sector. The ability for clients to manage payroll and benefits internally through a single platform could lead to higher client satisfaction and retention, vital metrics to monitor.
Axos Financial, with consolidated assets around $27.4 billion, has shown a commitment to innovation. This partnership aligns with their growth strategy and can lead to new revenue streams through increased business with clients seeking comprehensive financial solutions. The enhanced digital infrastructure could also make Axos Bank more attractive to new clients, potentially expanding their market share in a competitive landscape.
Investors should consider the long-term implications of this partnership. With Rollfi's capabilities to boost customer retention and unlock valuable data insights, Axos Bank could see a rise in deposits and transactional volumes—key indicators for its financial health. However, keeping an eye on both the execution of this integration and the broader market response will be crucial. As the financial technology landscape evolves, Axos Bank’s commitment to digital transformation, exemplified through this partnership, could significantly influence its stock performance and overall market valuation.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Axos Bank, the nationwide bank subsidiary of Axos Financial, Inc. (NYSE: AX), and Priority Rollfi, a subsidiary of Priority Technology Holdings, Inc., (NASDAQ: PRTH), today announced a new partnership following a competitive RFP process. Rollfi was selected to supply its embedded and white-label payroll and benefits technology infrastructure to enhance Axos’s business banking platform.
Through this collaboration, Axos Bank will integrate Rollfi’s modular, API-based technology to automate payroll processing, streamline tax compliance, and deliver connected employee benefits management. These capabilities will be embedded directly within Axos’s digital banking ecosystem, enabling commercial banking clients to manage more of their financial operations in one place. Axos Bank is recognized as one of the nation’s most technology-forward financial institutions, and this partnership underscores its continued commitment to digital innovation.
“Axos Bank continues to invest in technology that strengthens the digital experience for our commercial banking customers,” said Christian Santaniello, EVP, Head of Commercial Deposits and Treasury Management at Axos Bank. “By partnering with Rollfi, we’re advancing our goal of providing modern, integrated solutions that make back office management faster, easier, and more efficient.”
Rollfi’s technology infrastructure powers payroll and benefits through its white?label and API-based solutions and advanced Flow of Funds framework, which helps financial institutions optimize deposit retention. This technology gives Axos adaptive tools to service clients more effectively while maintaining flexibility within its broader product architecture.
“We’re proud to support Axos Bank as they modernize their back?office product stack,” said Rollfi founder Kirubha Perumalsamy. “Our embedded payroll and benefits infrastructure is designed for financial institutions that want to deliver high?value business functionality without the burden of building or maintaining their own systems.”
About Axos Bank
Axos Financial, Inc., with approximately $27.4 billion in consolidated assets as of September 30, 2025, is the holding company for Axos Bank, Axos Clearing LLC, and Axos Invest, Inc. Axos Bank provides consumer and business banking products nationwide through its low-cost distribution channels and affinity partners. Axos Clearing LLC (including its business division Axos Advisor Services), with approximately $43.0 billion of assets under custody and/or administration as of September 30, 2025, and Axos Invest, Inc., provide comprehensive securities clearing services to introducing broker-dealers and registered investment advisor correspondents, and digital investment advisory services to retail investors, respectively. Axos Financial, Inc.'s common stock is listed on the NYSE under the symbol "AX," and is a component of the Russell 2000® Index and the S&P SmallCap 600® Index, among other indices. For more information regarding Axos Bank, please visit https://www.axosbank.com .
About Rollfi
Priority Rollfi, LLC, a subsidiary of Priority Technology Holdings, Inc., empowers banks, vertical SaaS platforms, accounting firms, and fintechs to add payroll and benefits to their offerings through white-label solutions and robust APIs. With Rollfi’s infrastructure, platforms can unlock new revenue, boost customer retention, and gain valuable payroll data insights. Fast deployment and full regulatory coverage make Rollfi the easiest way to turn your platform into a one-stop shop for essential business services. Learn more at rollfi.xyz .
About Priority
Priority delivers payments and banking solutions that power connected commerce. Through a unified platform of payables, merchant services, and banking and treasury, we help businesses manage money more effectively and unlock growth. The Priority Commerce Engine accelerates cash flow, improves working capital, reduces costs, and creates new revenue opportunities. Learn more about Priority (NASDAQ: PRTH) at prioritycommerce.com .
View source version on businesswire.com: https://www.businesswire.com/news/home/20260203303030/en/
Media contact:
Alison Jones
alison.jones@prth.com
FAQ**
How does the partnership between Axos Financial Inc. AX and Priority Rollfi enhance the overall value proposition for commercial banking clients seeking integrated financial solutions?
What specific advantages will Axos Financial Inc. AX realize from using Rollfi’s API-based payroll and benefits technology in their digital banking ecosystem?
In what ways does this collaboration align with Axos Financial Inc. AX's strategy for technology investment and digital innovation within the banking sector?
How could the integration of Rollfi's solutions affect customer retention and new revenue generation for Axos Financial Inc. AX in the competitive banking landscape?
**MWN-AI FAQ is based on asking OpenAI questions about Priority Technology Holdings Inc. (NASDAQ: PRTH).
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