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Potomac Bank Welcomes Taylor Keenan as Senior Vice President and Director of Human Resources

MWN-AI** Summary

Potomac Bank, a reputable financial institution operating in the Eastern Panhandle of West Virginia and surrounding areas, has announced the appointment of Taylor Keenan as Senior Vice President and Director of Human Resources. With a focus on enhancing the bank's workplace culture and overall HR strategy, Ms. Keenan will manage critical areas such as talent acquisition, performance coaching, training, and leadership development. She will report directly to President and CEO Alice P. Frazier.

Expressing enthusiasm about the new hire, Frazier noted that Ms. Keenan's experience and proven track record in fostering positive work environments would be vital for sustaining Potomac Bank's renowned culture, which is instrumental in delivering exceptional client experiences. Prior to her current role, Ms. Keenan spent time as Assistant Vice President in Human Resources at Atlantic Union Bank and held various HR positions at Sandy Spring Bank and Revere Bank, demonstrating a robust career in the financial services sector.

Ms. Keenan holds an MBA from Longwood University and a Bachelor's degree in Business Administration with a focus on Human Resources Management from Frostburg State University. Additionally, she is certified as a Civil Treatment Workplace Instructor, reflecting her commitment to creating fair and equitable workplaces.

Residing in Frederick County, Maryland, with her husband, Ms. Keenan enjoys outdoor activities, including hiking, paddle boarding, and kayaking. Her appointment comes as Potomac Bank seeks to strengthen its human capital amid its ongoing growth trajectory. This aligns with the bank's mission of providing comprehensive financial solutions and maintaining its reputation as a preferred lender in the community. Potomac Bank's shares are traded on the OTCID marketplace under the ticker "PTBS."

MWN-AI** Analysis

Potomac Bank's recent announcement regarding the appointment of Taylor Keenan as Senior Vice President and Director of Human Resources marks a significant strategic move for the organization. As the bank continues to expand its services in the Eastern Panhandle and nearby regions, Keenan's deep background in human resources management is poised to enhance the bank’s culture of growth and client satisfaction.

From a market perspective, this leadership change could signal Potomac Bank's ongoing commitment to bolstering its workforce to align with the evolving demands of the financial sector. A robust human resources strategy often correlates with improved employee engagement and retention, which are crucial for maintaining superior customer service—an essential factor in the competitive banking landscape. Keenan's track record at Atlantic Union Bank and other institutions suggests she brings valuable expertise that could positively influence Potomac Bank's operational efficiency and employee morale.

Investors should monitor the potential impact of Keenan's appointment on the bank’s performance metrics in the coming quarters. If enhanced employee satisfaction translates into improved client interactions, this could lead to higher customer retention rates and potentially escalate revenue growth. Moreover, as a company recognized for its excellent work environment—recent awards underscore this commitment—Potomac Bank's appeal could also attract new talent, directly influencing its market presence and expansion capabilities.

In summary, Potomac Bank’s strategic investment in its human resources leadership indicates a forward-looking approach that could yield multiple benefits, both in terms of operational effectiveness and market competitiveness. Investors should keep an eye on how this leadership change impacts the bank's performance metrics as it aims to maintain its esteemed reputation in the community bank arena.

**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.

Source: PR Newswire

PR Newswire

CHARLES TOWN, W.Va., Feb. 23, 2026 /PRNewswire/ -- (OTCID:PTBS) – Potomac Bank announced its recent appointment of Taylor Keenan as Senior Vice President, Director of Human Resources. Responsibilities include overseeing all Human Resources functions including talent acquisition, performance coaching, training and leadership development, and overall human resources strategy for the company. Ms. Keenan will report to President and CEO Alice P. Frazier.

"We are delighted to have Taylor join our team," stated Alice Frazier. "As we continue to grow, her proven success in guiding a positive workplace environment will be key to sustaining the renowned Potomac Bank culture that makes this a great place to work and grow, all of which results in excellent client experiences."

Prior to joining Potomac Bank, Ms. Keenan served as Assistant Vice President in Human Resources at Atlantic Union Bank, preceded by various Human Resources positions of escalating responsibility at Sandy Spring Bank, Revere Bank, and other organizations.

Ms. Keenan earned a Master of Business Administration degree from Longwood University and a Bachelor of Science degree in Business Administration and Human Resources Management from Frostburg State University. She is also a Civil Treatment Workplace Certified Instructor.

Making her home in Frederick County, Maryland, with husband Gunnar, Ms. Keenan enjoys outdoor activities such as playing with their family dog and hiking, paddle boarding, and kayaking.

About Potomac Bank
Potomac Bank, Inc., a wholly owned subsidiary of Potomac Bancshares, Inc. (OTCID:PTBS), was founded in 1871 as Bank of Charles Town and renamed Potomac Bank on November 3, 2025. The Bank conducts operations through its nine-branch network and one loan production office serving the Eastern Panhandle of West Virginia, Washington County, Maryland, and Northern Virginia. The Bank offers comprehensive financial solutions through its consumer and commercial banking divisions, Trust, Wealth, and BCT Investments divisions, and its Residential Lending mortgage division. The Bank is also proud to serve its communities as a Small Business Administration (SBA) Preferred Lender. Over the past several years, the Bank has received numerous awards and recognitions, including American Banker's "Top 200 Community Banks" and "Best Banks to Work For", the Journal-News "Best of the Best" award, and the LoudounNow "Loudoun's Favorite" award.

The Company's shares are quoted on the OTCID marketplace under the symbol "PTBS." For more information about the Bank, please visit our website at www.potomac.bank.

SOURCE Potomac Bank

FAQ**

How does Taylor Keenan's experience at Atlantic Union Bank and other organizations align with Potomac Bancshares Inc. PTBS's goals for enhancing its workplace culture and overall human resources strategy?

Taylor Keenan's experience at Atlantic Union Bank and other organizations aligns with Potomac Bancshares Inc.'s goals by bringing a proven track record in fostering inclusive workplace cultures and strengthening HR strategies, essential for attracting and retaining top talent.

What specific initiatives does Potomac Bank plan to implement under Taylor Keenan's leadership that will contribute to employee development in Potomac Bancshares Inc. PTBS?

Under Taylor Keenan's leadership, Potomac Bank plans to implement targeted training programs, mentorship initiatives, and leadership development workshops to enhance employee skills and foster career growth within Potomac Bancshares Inc. (PTBS).

Given the recent name change to Potomac Bank, how does the management envision Taylor Keenan's role influencing the integration of company culture and client experience at Potomac Bancshares Inc. PTBS?

Management envisions Taylor Keenan's role as pivotal in shaping a cohesive company culture and enhancing client experience at Potomac Bancshares Inc. (PTBS) through strategic leadership and fostering an inclusive environment post-rebranding to Potomac Bank.

In what ways will Taylor Keenan's appointment as Senior Vice President impact the recruitment and retention strategies at Potomac Bancshares Inc. PTBS, especially to maintain its awards like "Best Banks to Work For"?

Taylor Keenan's appointment as Senior Vice President is likely to enhance Potomac Bancshares Inc.'s recruitment and retention strategies through her innovative leadership, focus on employee engagement, and commitment to fostering a positive workplace culture that aligns with the bank’s awards.

**MWN-AI FAQ is based on asking OpenAI questions about Potomac Bancshares Inc. (OTC: PTBS).

Potomac Bancshares Inc.

NASDAQ: PTBS

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