PTC Showcases Intelligent Product Lifecycle Vision with Lamborghini at CES 2026
MWN-AI** Summary
At CES 2026, PTC (NASDAQ: PTC) showcased its collaboration with Automobili Lamborghini to demonstrate the potential of an Intelligent Product Lifecycle aimed at modernizing automotive product development. The focus of this partnership is to integrate PTC's advanced software solutions—Windchill® for product lifecycle management (PLM), Codebeamer® for application lifecycle management (ALM), and Creo® for computer-aided design (CAD)—to enhance Lamborghini's operational efficiency and innovation.
Lamborghini, a leader in luxury sports cars, has adopted these tools to facilitate end-to-end traceability, streamline engineering processes, and foster cross-departmental collaboration. Federico Boni, Lamborghini's Head of IT, emphasized the company's ambition to not merely implement new technologies but to shift towards a more interconnected way of working. This transformation supports the acceleration of development cycles while maintaining the brand's hallmark craftsmanship and performance.
The display at CES featured a live demonstration showcasing the lifecycle of a new front bumper, leveraging AI capabilities, such as Codebeamer AI for requirements assistance and Windchill AI for parts rationalization. By unifying key engineering disciplines, PTC's solutions allow Lamborghini to respond quicker and innovate more effectively, highlighting a proactive approach to meeting customer needs.
Lamborghini's current lineup notably includes the hybrid Revuelto, marking its advancements in sustainability alongside performance. As the company pursues its "Direzione Cor Tauri" strategy aimed at reducing emissions, the collaboration with PTC positions it as a trailblazer in the evolution of high-performance vehicles.
As CES attendees explore this synergy of automotive excellence and digital transformation, they witness firsthand Lamborghini's vision of the future taking shape through PTC's Intelligent Product Lifecycle technologies.
MWN-AI** Analysis
The collaboration between PTC and Lamborghini showcased at CES 2026 highlights an innovative approach to product lifecycle management (PLM) that stands to reshape the high-performance automotive sector. This integration of sophisticated software solutions like Windchill, Codebeamer, and Creo exemplifies how advanced technology can facilitate design, engineering, and operational efficiencies, crucial for staying competitive in an increasingly rapid market.
For investors, the implications are significant. PTC’s strategic alignment with a luxury brand like Lamborghini reinforces its status as a leader in PLM and ALM solutions, marking an opportunity for growth as the automotive industry pivots towards more integrated, data-driven methodologies. Companies keen on digital transformation are likely to seek comprehensive solutions that promise enhanced collaboration and streamlined processes—precisely the offerings PTC has engineered.
Looking ahead, investors should closely observe PTC's financial performance and market penetration, particularly within automotive and manufacturing sectors. The emphasis on AI capabilities, such as Codebeamer AI for requirements assistance, indicates a trend towards further automation and smarter analytics, paving the way for operational efficiencies that could yield higher profit margins.
Furthermore, Lamborghini’s commitment to sustainability and innovation, highlighted through its hybrid and high-performance electric vehicles, aligns with wider industry trends focused on decarbonization. This positions both Lamborghini and PTC favorably in the eyes of environmentally conscious consumers and investors alike.
In summary, PTC's innovations and Lamborghini's high-end positioning create a robust narrative for growth and value creation. Investors should consider both entities as key players within the transformation of automotive manufacturing, while keeping an eye on broader market responses to these advanced technologies.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
January 6-9, 2026
PTC Booth: LVCC, West Hall — 6027
LAS VEGAS, Dec. 18, 2025 /PRNewswire/ -- PTC (NASDAQ: PTC) today announced that it will demonstrate how Automobili Lamborghini S.p.A can leverage the Intelligent Product Lifecycle to improve the development process by creating a centralized product data foundation that connects design, engineering, and operations, and enables AI-driven transformation.
PTC has been collaborating with Lamborghini, known for its high-performance luxury sports cars, to prepare for future challenges. Lamborghini has adopted PTC's Windchill® product lifecycle management (PLM) and Codebeamer® application lifecycle management (ALM) solutions to enable end-to-end traceability of product data, streamline engineering change management, and improve collaboration across the company.
In addition to Windchill and Codebeamer, Lamborghini uses PTC's Creo® computer-aided design (CAD) solution for the design of its complex engines. By leveraging CAD, PLM, and ALM to unify key engineering disciplines and broaden access to technical data, Lamborghini is accelerating development cycles and delivering breakthrough and unexpected products without compromising its craftsmanship and performance.
"Our goal was not only to implement new tools, but to embrace a new way of working," said Federico Boni, Head of IT at Automobili Lamborghini S.p.A. "By using Windchill and Codebeamer together, we can connect people, data, and processes to help us break down silos between departments, reduce development time, and deliver a product that truly meets our customer needs."
At CES 2026, the experience will feature Creo for detailed design, Codebeamer for requirements and software engineering, Windchill for product data management, and ServiceMax for field service execution. Powered by AI capabilities such as Codebeamer AI for requirements assistance, Windchill AI for parts rationalization, and ServiceMax AI for work order insights, the demonstration will showcase the full lifecycle of a new front bumper.
"Lamborghini's vision for the future of performance vehicles is coming to life through the Intelligent Product Lifecycle," said Robert Dahdah, EVP and Chief Revenue Officer, PTC. "With Windchill, Codebeamer, and Creo, they are already strengthening their product data foundation to move faster, work smarter, and turn ambition into execution."
The Lamborghini Revuelto will be featured at PTC's booth during CES 2026, where attendees are invited to experience the supporting demonstration "Supercharging Innovation with the Intelligent Product Lifecycle."
CES – Consumer Electronics Show 2026
Dates: January 6-9, 2026
Location: Las Vegas, NV
PTC Booth: LVCC, West Hall — 6027
About Lamborghini
Founded in 1963 in Sant'Agata Bolognese, Automobili Lamborghini is a global icon of Italian automotive craftsmanship. After 60 years of creating some of the most iconic cars in automotive history, Lamborghini became the first brand in the super sports car segment to offer a fully hybridized lineup: the Revuelto, a V12 HPEV (High Performance Electric Vehicle); the Urus SE, the first plug-in hybrid Super SUV; and the all-new Temerario is the only production super sports car able to reach 10,000 rpm, thanks to its all new twin-turbo V8. Together, they redefine performance while significantly reducing emissions. The production site has been carbon-neutral for over a decade and reflects Automobili Lamborghini's broader commitment to decarbonizing its entire value chain through the "Direzione Cor Tauri" strategy. Every Lamborghini is proudly conceived, designed, and built in Italy, at a facility that now produces over 10,000 cars annually and leads in both innovation and sustainability. With around 3,000 employees and a presence in 56 countries through its 185 dealers, Automobili Lamborghini continues to push boundaries while staying true to its values: brave, unexpected, and authentic.
About PTC
PTC (NASDAQ: PTC) is a global software company that enables manufacturers and product companies to digitally transform how they design, manufacture, and service the physical products that the world relies on. Headquartered in Boston, Massachusetts, PTC employs over 7,000 people and supports more than 30,000 customers globally. For more information, please visit www.ptc.com.
Media Contact
Greg Payne
gpayne@ptc.com
Investor Contact
Matt Shimao
mshimao@ptc.com
PTC, Windchill, Creo, Codebeamer, ServiceMax, and the PTC logo are trademarks or registered trademarks of PTC Inc. and its subsidiaries in the United States and other countries.
SOURCE PTC Inc.
FAQ**
How will the collaboration between PTC Inc. PTC and Automobili Lamborghini enhance the integration of AI-driven solutions in product lifecycle management at CES 2026?
What specific improvements in development cycles and product quality can Lamborghini expect from implementing PTC Inc. PTC’s Windchill and Codebeamer solutions in their engineering processes?
In what ways does the Intelligent Product Lifecycle framework presented by PTC Inc. PTC at CES 2026 support Lamborghini's commitment to sustainability and reduced emissions in vehicle production?
What insights can attendees gain from the demonstration of the new front bumper at CES 2026 regarding the overall impact of PTC Inc. PTC's solutions on product data management and cross-department collaboration within Lamborghini?
**MWN-AI FAQ is based on asking OpenAI questions about PTC Inc. (NASDAQ: PTC).
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