Calvin Klein Fragrances announces ROSALÍA as the face of new euphoria elixirs
MWN-AI** Summary
Calvin Klein Fragrances has officially announced GRAMMY® Award-winning artist ROSALÍA as the face of its newest collection, euphoria elixirs, set to launch on March 1, 2026. This innovative line features three distinct intense parfums: magnetic elixir, bold elixir, and solar elixir, each designed to explore themes of confidence, pleasure, and sensuality through the lens of modern femininity. The partnership with ROSALÍA aims to encapsulate a journey of self-expression and embraces a vibrant aesthetic that reflects the energetic essence of the fragrances.
In her role, ROSALÍA articulates the essence of these scents, noting that while each one conveys a unique mood, they all contain a familiar thread of vanilla, which evokes warmth and comfort. The collection showcases the versatility of vanilla, transitioning from the fresh and fruity notes of solar elixir, which combines vanilla with mango, to the deeper, more intense blends found in bold elixir, enriched with oakwood. Magnetic elixir, on the other hand, offers a romantic warmth with its musky undertones.
The new euphoria elixirs are crafted with master perfumers and boast a high concentration of fragrance, ensuring a lasting and rich scent experience. Packaging reflects youthful energy with vibrant colors that complement the elixirs' unique personalities. ROSALÍA’s involvement follows her successful Calvin Klein underwear campaign, emphasizing a continuity in brand representation through her artistic performance and emotional resonance.
Available at major retailers including Macy's and Amazon, the euphoria elixir collection is poised to offer consumers an expressive and modern fragrance experience, embodying the limitless possibilities of personal identity and allure.
MWN-AI** Analysis
Calvin Klein Fragrances' recent announcement featuring global superstar ROSALÍA as the face of its new euphoria elixirs signals a strategic pivot aimed at revitalizing the iconic fragrance brand. Investors should analyze this move as it may have significant implications for the company's market performance, particularly in the fragrance sector.
The euphoria elixirs, comprising three distinct scents—solar elixir, magnetic elixir, and bold elixir—highlight a trend towards high-concentration, premium fragrances with unique, mood-oriented blends. The choice to showcase the versatile and dynamic ROSALÍA not only embodies modern femininity but also aligns with consumer preferences for brands that resonate with cultural relevance and authenticity. As a Latin music sensation, her influence could broaden the brand's appeal, especially among younger demographics.
The pricing strategy for the euphoria elixirs—ranging from $36 for a 10ml bottle to $129 for a 100ml bottle—positions the line within a competitive yet affordable luxury segment. This pricing, coupled with the product's ultra-concentration and dynamic marketing campaign, is likely to attract premium customers looking for quality over quantity.
As the launch is set for March 1, 2026, investors should monitor initial sales data and marketing performance closely. Given the previous success of the euphoria franchise, the risk for any potential disappointment appears minimal. The positive sentiment surrounding ROSALÍA's involvement and the innovative fragrance formulations can provide a much-needed boost to Coty Inc. [NYSE: COTY] and its fragrance division.
In summary, the launch of euphoria elixirs under ROSALÍA's representation offers a promising growth opportunity for Calvin Klein Fragrances, suggesting a potentially favorable market response and improving sales figures. Thus, investors might consider this move a strong buy signal, contingent on analyzing post-launch performance metrics.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
Campaign fronted by the global superstar and brand ambassador explores the distinct universes of the three new parfums
NEW YORK, Feb. 19, 2026 /PRNewswire/ -- Calvin Klein, Inc., part of PVH Corp. [NYSE: PVH], and Calvin Klein Fragrances, a division of Coty Inc. [NYSE: COTY], today unveil GRAMMY® Award-winning singer-songwriter ROSALÍA as the face of euphoria elixirs, a new collection of three distinct parfum intense creations.
A daring new chapter of the iconic euphoria franchise, euphoria elixirs are a sensorial exploration of confidence, pleasure and sensuality. Embodied by global icon and Calvin Klein ambassador ROSALÍA, the campaign fuses movement and vivid color into a captivating exploration of freedom without limits. Known for her genre-defying sound and commanding visual artistry, ROSALÍA channels the fragrances' modern femininity into an immersive journey that reflects the energy and individuality of the three distinctive scents.
"The euphoria elixirs are full of energy, possibility of expression and versatility!" said ROSALÍA. "Each of the three scents represents its own mood, but the vanilla notes (which I love) run through all of them, giving a warm and familiar feeling on the skin. This reunion with Calvin Klein has been a dream - I love working with teams that are as inspiring and hardworking as them!"
euphoria elixirs introduce premium, ultra-concentrations that celebrate the versatility of their key ingredient, vanilla – soft yet strong, sweet yet seductive. Richly layered and modern in spirit, the assortment takes shape through three vibrant, emotive interpretations: magnetic elixir, bold elixir and solar elixir.
The euphoria elixir collection:
Expressive. Radiant. Confident.
This collection explores vanilla—the fruit of the orchid, euphoria's signature flower—through its full evolution from its fresh, green beginnings (solar elixir) to its vibrant ripeness (magnetic elixir), and finally to its sun-kissed, dried, and toasted warmth (bold elixir). Each scent pairs a distinct vanilla facet with a complementary note to define a clear mood: solar elixir fuses vanilla with mango for a bright, luminously joyful energy; magnetic elixir layers vanilla with musk for a soft, intimately romantic warmth; and bold elixir contrasts vanilla with oakwood for a deeper, more intense impression.
Co-created with master perfumers from some of the world's most esteemed fragrance houses, all three scents are parfum intense with 28% or more ultra-concentration – the highest fragrance concentration for Calvin Klein Fragrances.
magnetic elixir (musky vanilla)
magnetic elixir captures the irresistible pull of effortless confidence and sensuality. Anchored by Dancing Lady Orchid, ambrette absolute and an indulgent musky vanilla blend, this rich, sweet fragrance has a seductive charm and lingers like a warm touch.
Perfumer: Caroline Dumur
Fragrance House: IFF
bold elixir (oakwood vanilla)
bold elixir is sensual, woody and addictive, channeling the intensity and rich depth of toasted vanilla. This warmth is contrasted by the unexpected presence of smoky orchid, rich oakwood and jasmine absolute. The result is a daring scent, exuding unapologetic confidence.
Perfumers: Carlos Benaim, Domitille Michalon, Caroline Dumur
Fragrance House: IFF
solar elixir (mango vanilla)
solar elixir is a radiant expression of joy – pure, luminous and full of life. Inspired by the blooming vanilla flower in its rare green and fruity stage, the fragrance is brightened by the warm glow of Golden Orchid and juicy mango. This elixir radiates with vibrant energy, evoking the sensation of skin warmed by the sun.
Perfumer: Nicolas Bonneville
Fragrance House: dsm-firmenich
The Packaging:
The original euphoria bottle remains a timeless, sculptural icon. For the new elixirs, this classic design has been reinvented through color – vivid hues of magnetic pink, bold purple and solar yellow reflect youthful energy and individuality. The signature cap has also been infused with monochromatic color for a striking visual parallel to the intense juice.
The Campaign:
Following her Calvin Klein underwear debut in September 2025, ROSALÍA now stars in the Calvin Klein Fragrances campaign for euphoria elixirs, shot by Carlijn Jacobs. Across the visuals, ROSALÍA amplifies the spirit of euphoria – feminine, sensual and confident – through her unique ability to evoke emotion through movement and performance. Set in a surreal, sensorial world, ROSALÍA embodies each elixir's distinct attitude across magnetic, bold and solar universes as unlimited possibilities of self-expression and freedom come to life.
Calvin Klein euphoria elixirs will be available as of March 1st, 2026, for $129 (100ml), $99 (50ml), $79 (30ml) and $36 (10ml) at Macy's, Ulta and Amazon.
About Calvin Klein
Calvin Klein is one of the world's leading global fashion lifestyle brands, founded in New York in 1968. Shaped by a way of living that meets culture, the brand's distinctive, modern aesthetic informs its approach to iconic product design and influential brand storytelling.
Across underwear, jeans, apparel, accessories, home and fragrance, Calvin Klein creates essential pieces that translate its American fashion roots to an international audience. Global retail sales of Calvin Klein products were approximately $9 billion in 2024.
About COTY Inc.
Founded in Paris in 1904, Coty is one of the world's largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in over 120 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to protecting the planet. Learn more at coty.com or on LinkedIn and lnstagram.
TVC: Linked HERE
Editorial Credit: Calvin Klein euphoria elixirs Collection
Music Credits: Artist: ROSALÍA, Song: "Dios Es Un Stalker" / Album: LUX
Social Media: @calvinklein
SOURCE Calvin Klein Fragrances
FAQ**
How does the partnership with ROSALÍA as the face of the new euphoria elixirs impact brand visibility for Calvin Klein under PVH Corp. PVH, especially in the competitive fragrance market?
In what ways do you anticipate the new euphoria elixirs will contribute to the overall sales growth of Calvin Klein Fragrances within PVH Corp. PVH?
Given ROSALÍA's influence in the music industry, how can Calvin Klein leverage this partnership to enhance its brand narrative and appeal specifically to younger consumers as part of PVH Corp. PVH's strategy?
What are the expected financial implications for Coty Inc. as it collaborates with Calvin Klein and PVH Corp. PVH in launching the euphoria elixirs collection?
**MWN-AI FAQ is based on asking OpenAI questions about PVH Corp. (NYSE: PVH).
NASDAQ: PVH
PVH Trading
1.48% G/L:
$64.875 Last:
249,159 Volume:
$64.11 Open:
