Gorilla Glue names Rise as media agency of record
MWN-AI** Summary
The Gorilla Glue Company has named Rise, a media agency under Quad (NYSE: QUAD), as its media agency of record. This announcement, made on February 19, 2026, follows Gorilla Glue's previous selection of Betty, another Quad agency, for its creative efforts. This strategic partnership aims to streamline Gorilla Glue’s marketing execution by integrating media planning, buying, and measurement across its brands, including Gorilla Glue and O'Keeffe's.
Rise is tasked with enhancing brand strength by leveraging Quad's extensive data solutions, which can access nearly 97% of the U.S. adult population. This capability allows Rise to identify high-value audiences and devise effective outreach strategies scaled for impact. The agency employs its CORE platform, featuring over 100 platform integrations, AI-powered optimizations, and advanced measurement tools, to ensure accountability and clear data insights.
Randy Limes, VP of Global Digital Marketing & Media Strategy at The Gorilla Glue Company, highlighted the importance of rigorous measurement and accountability in their media approach, particularly in connecting with various consumer segments from DIY enthusiasts to professionals. The engagement with Rise was the result of a competitive process led by ACCELPartners Group.
Joshua Lowcock, President of Media at Quad, emphasized the shared values of trust and performance between Rise and Gorilla Glue, affirming their collaborative spirit and commitment to disciplined execution. This partnership marks a pivotal evolution in Gorilla Glue’s marketing strategy, continuing from its "Chief Tough Officer" campaign launched in collaboration with Betty.
Overall, the collaboration between Rise and Gorilla Glue aims to cultivate stronger connections with consumers while achieving significant business outcomes for the iconic adhesive brand.
MWN-AI** Analysis
In light of Gorilla Glue's recent decision to name Rise as its media agency of record, a strategic analysis of this partnership is important for investors and stakeholders. This collaboration with Rise, under the umbrella of Quad, signals a pivotal move towards consolidating creative and media strategies for both Gorilla Glue and its O'Keeffe's brand.
From a market perspective, this alliance enhances Gorilla Glue’s ability to reach targeted audiences effectively, leveraging Rise's robust data capabilities that cover nearly 97% of the adult U.S. population. This level of data-driven targeting is essential in today’s competitive marketplace, especially for brands like Gorilla Glue that rely on consumer trust and direct engagement.
The integration of Rise's media planning, buying, and measurement expertise will likely result in more cohesive and impactful marketing campaigns. By minimizing the hand-off process and fostering collaboration with the creative agency Betty, Gorilla Glue can expect streamlined operations, maximizing efficiency and potentially lowering marketing costs. This newfound synergy may also accelerate brand growth through enhanced visibility and engagement across digital and traditional channels.
Moreover, the adoption of advanced tools such as the CORE platform signifies that Gorilla Glue is not just evolving in its marketing approach but also embracing technological innovation for campaign measurement and optimization. This could lead to better insights and a greater return on investment for advertising expenditures.
For investors, this development suggests a commitment to long-term brand strength and resilience in the face of market challenges. Keeping an eye on Gorilla Glue's consumer engagement metrics and sales figures post-collaboration with Rise will be crucial. Overall, the partnership positions Gorilla Glue to strengthen its market presence and drive sustainable growth in an increasingly competitive landscape.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
Client consolidates media and creative under Quad
SUSSEX, Wis., Feb. 19, 2026 /PRNewswire/ -- Quad (NYSE: QUAD), a marketing experience company that solves complex marketing challenges for its clients, today announced that its media agency, Rise, has been selected as media agency of record by The Gorilla Glue Company, a nationwide manufacturer of tough adhesives and adhesive products. Rise becomes the second Quad AOR for Gorilla Glue, following the brand's 2025 selection of Betty, a Quad agency, for its creative work.
The consolidated partnership streamlines marketing execution for Gorilla Glue. The Rise and Betty teams work as integrated partners to minimize hand-offs through coordinated campaigns that make more meaningful and direct connections with consumers.
The Rise work will focus on media planning, buying and measurement to build long-term brand strength for Gorilla Glue. Using Quad's proprietary data stack, which reaches nearly 97% of the adult U.S. population, Rise will identify the most valuable audiences and customer groups, enabling Gorilla Glue to reach them effectively and at scale. The agency's CORE platform – with more than 100 platform integrations, AI-powered optimization and agentic AI tools – will provide automated reporting with advanced measurement and insights.
"As a brand built on performance and reliability, it's critical that our marketing works just as hard as our products do," said Randy Limes, Vice President of Global Digital Marketing & Media Strategy at The Gorilla Glue Company. "Rise stood out for its ability to bring rigor, accountability and clear measurement to our media approach, helping us connect more effectively with DIYers, professionals and everyone in between, while driving real business impact for the Gorilla Glue and O'Keeffe's brands."
The Rise win followed a competitive proposal process that was led by industry analyst firm ACCELPartners Group. The engagement includes media planning, buying and measurement for both the Gorilla Glue brand and O'Keeffe's, the hardworking skincare brand owned by Gorilla Glue. Rise will also lead the brands' digital and traditional media strategy across search, social, video, out-of-home and connections planning across channels.
"Gorilla Glue and O'Keeffe's are brands that win by earning trust through performance, and that mindset mirrors how the Quad family of agencies approaches every partnership," said Joshua Lowcock, President of Media at Quad. "From the start, it was clear that Rise and Gorilla Glue share a belief in collaboration, disciplined execution and building brands the right way over time. Together, we'll help the brand reach real people, make real connections and drive real business outcomes."
The strategic collaboration with Rise marks the next step in Gorilla Glue's brand evolution, which began with its recently launched "Chief Tough Officer" campaign created in partnership with Betty.
About The Gorilla Glue Company
Based in Cincinnati, Ohio, The Gorilla Glue Company has been delivering tough, reliable solutions for more than 20 years. Its portfolio includes premium adhesives, tapes, and sealants such as Gorilla Tape®, Gorilla® Super Glue, and Gorilla® Construction Adhesive, as well as O'Keeffe's®, a leading brand of hardworking skincare. Visit www.gorillatough.com and www.okeeffescompany.com.
About Quad
Quad (NYSE: QUAD) is a marketing experience, or MX, company that helps brands make direct consumer connections, from household to in-store to online. The company does this through its MX Solutions Suite, a comprehensive range of marketing and print services that seamlessly integrate creative, production and media solutions across online and offline channels. Supported by state-of-the-art technology and data-driven intelligence, Quad simplifies the complexities of marketing by removing friction wherever it occurs along the marketing journey. The company tailors its uniquely flexible, scalable and connected solutions to each client's objectives, driving cost efficiencies, improving speed-to-market, strengthening marketing effectiveness and delivering value on client investments.
Quad employs approximately 10,000 people in 10 countries and serves approximately 2,100 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked among the largest agency companies in the U.S. by Ad Age, buoyed by its full-service media agency, Rise, and creative agency, Betty. Quad is also one of the largest commercial printers in North America, according to Printing Impressions.
For more information about Quad, including its commitment to operating responsibly, intentional innovation and values-driven culture, visit quad.com.
Quad Media Contact
Hali Sawyer
Agency Communications Manager
414-622-2297
hasawyer@quad.com
Gorilla Glue Media Contact
Randy Limes
Vice President, Global Digital Marketing & Media Strategy
randylimes@gorillaglue.com
SOURCE Quad
FAQ**
How does the partnership with Rise, as media agency of record for Gorilla Glue, align with Quad Graphics Inc Class A QUAD's overall strategic vision for marketing effectiveness and brand engagement?
Can you elaborate on the expected impact of using Quad's proprietary data stack in identifying valuable audiences for Gorilla Glue through Rise, especially in relation to investor interests in Quad Graphics Inc Class A QUAD?
What specific metrics will Gorilla Glue and Rise utilize to measure the success of their integrated marketing efforts, and how does this reflect on investor confidence in Quad Graphics Inc Class A QUAD?
Given the recent competitive proposal process that led to Rise being named the AOR, what key differentiators did Quad Graphics Inc Class A QUAD identify that set Rise apart from other agencies during the selection?
**MWN-AI FAQ is based on asking OpenAI questions about Quad Graphics Inc Class A (NYSE: QUAD).
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