LiveRamp: How Its Agentic AI Could Be Essential For Digital Marketing

2026-03-12 07:19:43 ET

LiveRamp ( RAMP ) recently announced that it is going to integrate Agentic AI into its infrastructure. Agents can take independent decisions and even negotiate on behalf of marketers. The company launched two primary agents, SemantIQ , which targets healthcare and life science sectors, as it helps them to build audiences from RAMP's Clean Room. The other agent is Newton Research , which provides real-time analysis of advertising campaigns through different channels, such as digital platforms or even televisions, via simple commands in English. ...

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