LiveRamp Launches Agentic AI Upgrades to Power Smarter Growth, Planning, and Measurement
MWN-AI** Summary
LiveRamp (NYSE: RAMP), a leader in data collaboration, has unveiled significant AI enhancements to its marketing platform, aimed at streamlining how marketers strategize, execute, and gauge their campaigns. The new features leverage specialized AI agents to create a more efficient marketing ecosystem, shifting from manual, fragmented processes to intelligent, governed performance optimization.
These AI agents facilitate autonomous collaborations with partners, allowing for faster tasks such as audience building and cross-media measurement. Marketers will benefit from a centralized hub where they can access AI-powered applications for comprehensive marketing management. Notable partnerships, like those with SemantIQ and Newton Research, offer tailored solutions, such as activating healthcare provider audiences or obtaining instant measurement insights through natural language queries.
Furthermore, the latest update introduces flexible tools for precision growth, including enhanced lookalike modeling from various data sources, which simplifies audience expansion and performance measurement across multiple channels. This innovation aims to tackle traditional challenges faced by marketers, such as data sourcing and workflow integration.
Industry experts, such as John Hoctor from Newton Research and Austin Leonard from DG Media Network, emphasize the substantial performance increases achievable through these AI capabilities, all while maintaining strict data security and privacy. LiveRamp’s advancements represent a significant step towards more intelligent and efficient marketing practices, empowering marketers to harness AI in their day-to-day operations.
In summary, LiveRamp's new agentic capabilities allow marketers to optimize their strategies more quickly and effectively, ensuring that they can meet evolving consumer demands while improving overall marketing performance.
MWN-AI** Analysis
LiveRamp (NYSE: RAMP) recently announced significant updates to its platform, introducing AI capabilities designed to streamline marketing operations. These developments signal a potential transformation in the way marketers plan, execute, and measure campaigns, paving the way for smarter growth and enhanced performance.
The introduction of agent-powered access allows users to leverage specialized AI agents for tasks such as audience building, cross-media performance measurement, and optimizing marketing spend. This automation has the potential to replace traditional manual processes, enabling marketers to operate more efficiently within a trusted and governed environment.
From a market perspective, this innovation positions LiveRamp favorably against competitors, particularly as brands increasingly seek to integrate AI into their marketing strategies. The company’s proactive partnerships with entities like SemantIQ and Newton Research enhance its credibility and expand its service offerings, enabling marketers to harness AI-driven insights and precision targeting. This not only enhances operational efficiency but also provides a more seamless user experience.
Investors should note that the ability to improve campaign performance while ensuring data privacy and security is a significant market differentiator for LiveRamp. As digital marketing evolves, the demand for comprehensive, data-driven solutions is poised to grow, with companies increasingly prioritizing platforms that provide clarity amid complex datasets.
Furthermore, with the rise of data collaboration technologies, LiveRamp’s commitment to creating a secure and robust data environment increases its value proposition. The emphasis on lookalike modeling across first, second, and third-party data diminishes traditional barriers faced by marketers.
In summary, LiveRamp's new AI upgrades represent a strategic advancement likely to bolster its growth trajectory. For investors, this presents a compelling opportunity to consider RAMP as a key player in the technology-driven marketing landscape. Monitoring the adoption rates of these AI capabilities will be crucial in assessing long-term performance, positioning the stock as a potential growth investment in the ever-evolving digital space.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Platform updates multiply effectiveness of agent-powered marketing
LiveRamp (NYSE: RAMP), the leader in data collaboration, today announced the launch of new AI capabilities designed to transform how marketers plan, execute, measure, and optimize campaigns agentically. As part of the updates, LiveRamp is introducing agent-powered access to the LiveRamp platform, enabling specialized AI agents to autonomously collaborate with any partner, helping the marketing ecosystem move from manual, fragmented workflows to intelligent, governed execution that delivers exponential performance. Customers will be able to access these new capabilities in alignment with their organization’s AI policies and the applicable usage guidelines of the underlying AI provider.
“We're making it possible for AI agents to do what marketers have been doing manually — build audiences, measure cross-media performance, and optimize spend — but faster and within the governed environment our customers already trust,” said Matt Karasick, Chief Product Officer at LiveRamp. “The agents from Newton Research and SemantIQ are live today, and they're the first of many partners we're bringing onto the platform.”
Deploying agents today to build smarter audiences, improve measurement, and optimize media
Building on January’s announcement , LiveRamp clients can now license partners’ AI-powered agents and applications. This expansion empowers marketers to execute on their end-to-end marketing via agents — from audience building to measurement and media optimization — with governed access to premium data, all from one central hub.
LiveRamp is building partnerships across the ecosystem to power end-to-end marketing workflows with agents. For example:
- Using SemantIQ, health and life science marketers can build and activate healthcare provider audiences from the LiveRamp Clean Room.
- Using Newton Research, marketers can unlock instant measurement insights from LiveRamp’s Cross-Media Intelligence using simple natural language questions.
- LiveRamp continues to build new agentic partnerships across all categories — powering audience planning, segmentation, optimization, and measurement — unlocking new opportunities.
“LiveRamp and Newton Research have leaned in together to help marketers use AI to drive quantifiable performance increases, today,” said John Hoctor, CEO and Co-founder at Newton Research. “As Newton Research unlocks media performance gains from analytics with specially-trained intelligent agents, and LiveRamp streamlines adoption of these next-gen agents, every marketer will be able to easily tap the power of AI as part of their everyday workflows.”
Powering agents with improved capabilities to drive best-in-class performance
LiveRamp is also introducing new, flexible tools for precision growth and smarter planning, available through the LiveRamp platform and via agents. Marketers utilizing these new capabilities via agents can continuously optimize audience performance across channels.
Today’s updates include the ability for marketers to build and expand audiences using enhanced lookalike modeling across first-, second-, and third-party data, as well as to apply a single identity-powered control group across surfaces and channels to measure performance consistently. This update makes it easier and quicker for marketers to manage experimentation, which can be further compounded with the speed and scalability of agents.
“Building a strong identity foundation has given us confidence in the accuracy, completeness, and precision of our data. As we progress to applying AI?powered lookalike modeling to scale reach for our suppliers and advertisers, we’re able to develop high?quality models that help us identify the right audiences and engage them in the ways they want to be reached,” said Austin Leonard, VP and GM, DG Media Network.
“With data security and consumer privacy protected at every step, we can use AI and data collaboration to model, build, and recommend higher-quality audiences with confidence, driving stronger marketing results and enabling us to scale more efficiently,” said Thomas Atkins, Executive Director of Media, MGM Resorts International.
"Marketers have historically struggled with incorporating lookalike audiences due to three main friction points: data, workflow, and connectivity,” said Ananda Chakravarty, Research VP for Retail Insights at IDC. "With this release, LiveRamp addresses these factors by sourcing from first-, second-, and third-party data, adapting to workflows, and ensuring seamless connectivity and activation across the ecosystem, resulting in a marketer focused solution.”
Learn more about how LiveRamp can help your company drive marketing impact at liveramp.com/our-platform .
About LiveRamp
LiveRamp is shaping the future of responsible data collaboration between the world’s leading brands, retailers, financial services providers, and healthcare innovators. As consumers embrace new AI-driven experiences, the LiveRamp data collaboration network exponentially expands the breadth and accuracy of the data on which marketing AI capabilities operate, powering deeper customer insight and measurable performance on a global scale.
LiveRamp is headquartered in San Francisco, California, with offices worldwide. Learn more at LiveRamp.com .
View source version on businesswire.com: https://www.businesswire.com/news/home/20260303779969/en/
FAQ**
How will the new AI capabilities introduced by LiveRamp Holdings Inc. (RAMP) specifically impact the efficiency of audience building and media optimization for marketers?
Can you elaborate on the partnerships with AI providers like Newton Research and SemantIQ, and how LiveRamp Holdings Inc. (RAMP) plans to integrate their capabilities into its platform?
What measures is LiveRamp Holdings Inc. (RAMP) taking to ensure data security and consumer privacy while deploying AI-powered solutions across marketing campaigns?
How do you foresee the role of agent-powered access in transforming traditional marketing workflows as envisioned by LiveRamp Holdings Inc. (RAMP)?
**MWN-AI FAQ is based on asking OpenAI questions about LiveRamp Holdings Inc. (NYSE: RAMP).
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