Predactiv Launches Secure PII Onboarding & Identity Integration with LiveRamp
MWN-AI** Summary
Predactiv has unveiled a groundbreaking integration with LiveRamp, enhancing its data capabilities by enabling secure onboarding of Personally Identifiable Information (PII). This development, announced on March 4, 2026, allows brands and organizations to transform offline PII data—such as names, email addresses, and phone numbers—into privacy-compliant identifiers for activation within The Predactiv Data Platform.
The integration significantly broadens the potential for data enablement within Predactiv's ecosystem, facilitating access to advanced features including the new Lookalike Modeling capability. By supporting secure identity resolution workflows, Predactiv invites a diverse range of data owners to convert their first-party PII assets into monetizable, privacy-safe data products. This addresses privacy concerns and regulatory constraints that have traditionally hampered the direct use of PII in advertising and modeling.
Data owners can now securely transfer PII to LiveRamp, where it is transformed into compliant identifiers such as Hashed Email Addresses and Mobile Advertising IDs. These identifiers can be seamlessly integrated into The Predactiv Data Platform, allowing for enhanced modeling, analytics, and audience activation while preserving user privacy.
The implications for various stakeholders—retailers, data providers, and research firms—are significant. The ability to onboard PII provides a lucrative avenue for generating new revenue streams by converting existing data into actionable audience products without complex technical requirements. Michael Gorman, Chief Product Officer at Predactiv, emphasizes that this integration aligns with the company's vision of enabling a privacy-safe and performance-driven ad tech economy.
Overall, with new offerings like PII onboarding and Lookalike Modeling, Predactiv is evolving into a robust platform for data enablement, merging first-party data, identity resolution, and audience activation seamlessly.
MWN-AI** Analysis
The recent launch of Predactiv's Secure PII Onboarding and Identity Integration with LiveRamp signifies a transformative moment in data management and marketing strategies. In a landscape increasingly dominated by privacy regulations and user concerns, this integration presents organizations with an innovative pathway to responsibly manage and monetize PII (Personally Identifiable Information).
Key to this development is Predactiv's ability to convert offline PII data into privacy-compliant identifiers. This gives brands the opportunity to leverage their existing data assets without compromising on user privacy, thus expanding their audience modeling capabilities. The introduction of the Lookalike Modeling feature further empowers businesses to identify high-potential segments, which can drive targeted marketing efforts and improve ROI.
For companies holding rich datasets, such as retailers and survey-based firms, this integration unlocks new revenue streams. By facilitating the transformation of static PII data into dynamic, privacy-safe products, Predactiv allows organizations to participate in the burgeoning ad tech economy without the burden of complex engineering processes. This capability could well position Predactiv as a driving force among data technology companies, especially given the industry's pivot towards privacy-first strategies.
Investors looking at Predactiv's stock should pay attention to how effectively the company harnesses this new feature to capture market share. The partnership with LiveRamp, a recognized leader in data collaboration, enhances Predactiv's credibility and may lead to increased client acquisition.
In conclusion, with the combination of Predactiv's proprietary platform and robust PII onboarding capabilities, organizations now have more tools than ever to drive data-driven decision-making. As they navigate this privacy-sensitive landscape, embracing such innovations will be crucial for sustained growth and competitive advantage. Looking forward, businesses would benefit from quantifying the impact of these integrations through pilot programs, which could refine their approach and enable larger-scale implementations.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Predactiv Launches Secure PII Onboarding & Identity Integration with LiveRamp
PR Newswire
New capability offers data owners the ability to translate PII into privacy-safe identifiers, unlocking data enablement capabilities including modeling and audience activation within The Predactiv Data Platform.
PALO ALTO, Calif., March 4, 2026 /PRNewswire/ -- Predactiv today announced a new integration with LiveRamp (NYSE: RAMP), the leader in data collaboration, that enables brands and organizations using offline data (i.e., PII data elements such as name, address, email, phone) to responsibly onboard and translate that data into secure and interoperable identifiers for activation within The Predactiv Data Platform.
This release marks a significant expansion of the types of data that can be enabled within Predactiv's ecosystem. Organizations are no longer restricted by PII when it comes to leveraging data enablement opportunities with The Predactiv Data Platform and can now benefit from all platform features, including the company's newly launched Lookalike Modeling feature. By enabling secure identity resolution workflows, Predactiv now supports a broader universe of data owners seeking to transform first-party PII assets into monetizable, privacy-safe data products.
Expanding What's Possible with Privacy-First Design
Historically, privacy regulations and platform constraints have limited the direct onboarding of PII into advertising and modeling environments. With this new integration, data owners and Predactiv clients can:
- Send PII securely to LiveRamp for identity resolution.
- Translate PII into privacy-compliant identifiers, including Hashed Email Addresses (HEMs), Mobile Advertising IDs (MAIDs), and IP-based identifiers.
- Seamlessly onboard those translated identifiers into The Predactiv Data Platform for modeling, analytics, enrichment, and activation.
The result is a simplified workflow that preserves user privacy while dramatically expanding the scope of usable data for all platform capabilities. Once PII has been translated into acceptable identifiers, clients can build modeled audiences based on first-party customer data and expand their seed datasets into scalable, high-propensity segments for activation or even build new privacy-compliant data products.
Unlocking New Revenue Streams
For data providers, retailers, survey-based research firms, and other organizations holding PII-rich datasets, the ability to onboard PII creates an enticing pathway to new revenue streams. By connecting secure identity resolution with automated modeling, Predactiv enables partners to convert existing PII assets into revenue-generating audience products and solutions, all without the need for internal identity graphs or custom engineering workflows.
"This integration with LiveRamp is a natural extension of our Lookalike Modeling release and our broader platform vision," said Michael Gorman, Chief Product Officer at Predactiv. "We've always believed that the future of data enablement must be both privacy-safe and performance-driven. Now, we're enabling a new class of data owners to participate in the ad tech economy."
A Connected Platform Vision
With the launch of Lookalike Modeling and now PII onboarding, the Predactiv Data Platform continues to evolve into a comprehensive infrastructure layer for data enablement that brings together first party data, identity resolution, modeling, insights, and audience activation in a unified environment.
About Predactiv
Predactiv is a data and technology company specializing in transforming data assets through a proprietary AI-driven platform. The Predactiv Data Platform features real-time consumer insights, analytics, audience creation, and activation. The core of Predactiv's platform is its proprietary real-time global digital behavioral dataset. Predactiv collects and analyzes vast amounts of online data to help businesses understand consumer intent and optimize marketing strategies. The Predactiv Data Platform emerged from the success of ShareThis, a leading data and programmatic advertising provider, recognized for pioneering the use of AI in audience and insight creation. ShareThis is now a Predactiv Company. Predactiv, and ShareThis, a Predactiv Company, are based in Palo Alto, CA.
SOURCE Predactiv
FAQ**
How does the integration with LiveRamp Holdings Inc. RAMP enhance data security and privacy for organizations onboarding PII into The Predactiv Data Platform?
What new revenue opportunities can data owners expect from transforming PII into privacy-safe identifiers through the collaboration with LiveRamp Holdings Inc. RAMP?
Can you explain the impact of the Lookalike Modeling feature in conjunction with LiveRamp Holdings Inc. RAMP on audience activation and modeling within The Predactiv Data Platform?
What are the specific privacy compliance measures in place when translating PII into identifiers with LiveRamp Holdings Inc. RAMP, and how do these align with industry regulations?
**MWN-AI FAQ is based on asking OpenAI questions about LiveRamp Holdings Inc. (NYSE: RAMP).
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