Stingray Elevates In-Car Entertainment with Next-Generation Karaoke Experience in BYD Vehicles
MWN-AI** Summary
On September 8, 2025, Stingray Group (TSX: RAY.A; RAY.B), a notable player in music and video content distribution, unveiled an innovative karaoke experience for BYD vehicles, specifically for the Ocean and Dynasty series, with plans for Denza models soon. This integrated system represents the first fully formed in-car karaoke solution, combining Stingray's expertise with advanced technology from its acquisition of Singing Machine.
The highlight of this karaoke experience is the introduction of a new scoring mode paired with Singing Machine’s next-generation microphones, which feature Perfect Pitch technology to enhance vocal performance assessments. These microphones allow for real-time pitch correction and dynamic scoring, transforming every driving moment into a musical showdown.
Users can enjoy a broad spectrum of voice effects including KTV, music hall, and recording studio enhancements, designed to elevate their singing experience. This feature aims to bring professional quality to everyday karaoke while encouraging creativity in vocal performances.
Jim Riley, President of the US Division at Stingray, emphasized the company's commitment to enhancing in-car entertainment, stating that the integration of Singing Machine technology will ensure a seamless and immersive experience for music enthusiasts on the road. Meanwhile, Stella Li, Executive VP at BYD, highlighted the company's dedication to providing joyful experiences by integrating innovative technology into their vehicles.
This multimedia approach not only broadens the entertainment spectrum in vehicles but also serves as a potential growth driver for both Stingray and BYD, positioning them as leaders in the evolving in-car entertainment landscape. With access to over 100,000 licensed songs, the partnership aims to redefine travel experiences into engaging musical retreats, setting a new standard for interactive entertainment in the automotive sector.
MWN-AI** Analysis
The recent announcement by Stingray Group regarding its integration of an advanced karaoke system within BYD vehicles signifies a notable evolution in in-car entertainment. This innovative feature, coupled with Singing Machine’s next-generation microphones equipped with Perfect Pitch technology, positions Stingray as a frontrunner in the automotive entertainment landscape.
Investors should carefully consider the implications of this development. Firstly, this partnership enhances Stingray's marketability in a space that is becoming increasingly crowded as automakers look to differentiate their products. By leveraging its unique karaoke functionalities, Stingray is likely to attract a loyal customer base among younger consumers and families, who seek interactive experiences during commutes.
Moreover, the integration of real-time gamification and vocal scoring features is expected to bolster user engagement, potentially leading to increased subscriptions to Stingray's services. The initial launch in popular BYD models, such as the Ocean and Dynasty series, sets a strong precedent for future expansions, which could capture significant market share in the growing electric vehicle segment.
For SAS: RAY.A and RAY.B, moderate trading volatility can be anticipated as market participants react to this news. Forward-looking statements regarding revenue growth from this new feature should be monitored closely. Analysts should also assess how this technology adoption aligns with broader trends in consumer preferences for personalized, immersive experiences.
In conclusion, investors would do well to remain optimistic about Stingray's growth trajectory. The strategic collaboration with BYD not only positions the company for expanded revenue streams but also reinforces its leadership in the on-demand entertainment sector. A watchful approach to market reaction and further operational developments will be essential to fully grasp the implications of this innovative venture.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
MONTREAL, Sept. 08, 2025 (GLOBE NEWSWIRE) -- Stingray Group (TSX: RAY. A; RAY.B), an industry leader in music and video content distribution, business services, and advertising solutions, today announced the launch of an advanced karaoke experience for BYD vehicles. The new feature will initially be available for most of the Ocean and Dynasty series models and will be extended to Denza models in the near future. This launch marks the debut of Stingray Karaoke’s new scoring mode, now fully integrated with the recently acquired Singing Machine’s next-generation microphones featuring the revolutionary Perfect Pitch technology to deliver unparalleled accuracy in vocal performance evaluation.
Following its acquisition of the Singing Machine Company, Stingray now offers the industry's first fully integrated in-car karaoke system for BYD drivers and passengers. The new system features two of Singing Machine’s state-of-the-art microphones, equipped with proprietary real-time technology that delivers seamless gamification, vocal scoring, and real-time auto pitch correction—all powered by a custom chipset. These microphones offer instant connectivity, ultra-low latency, and a dynamic scoring mode that gamifies every performance, turning each drive into an interactive musical experience.
A standout feature of this launch is the wide range of voice effects that users can explore to enhance their vocals with professional-grade options such as KTV, music hall, recording studio, and acoustic mode. Whether striving for studio-quality sound or experimenting with creative vocal styles, every singer can find the perfect effect to match their performance and mood.
“Stingray is committed to pushing the boundaries of in-car entertainment. The integration of Singing Machine’s leading microphone technology into our portfolio allows us to deliver an unparalleled, seamless experience for music lovers on the road,” said Jim Riley, President of US Division at Stingray. “Our new scoring mode, combined with real-time pitch correction, makes every karaoke session a truly immersive and rewarding experience. We’re excited to set a new benchmark for road trip fun and musical engagement.”
The new microphones, now part of Stingray’s portfolio, were co-developed with BYD Automotive Product Strategy and the New Technology Research Institute. They feature a custom DSP chip for real-time pitch correction—Perfect Pitch—ensuring every singer stays on key. The microphones are fully integrated with BYD’s infotainment system and the Stingray Karaoke app, offering access to over 100,000 licensed songs across every major genre. The system also includes vocal coaching, harmonizing effects, and a robust scoring system that tracks performance in real time.
“BYD is dedicated to delivering innovative, joyful experiences to our customers,” said Stella Li, Executive Vice President of BYD and CEO of BYD Americas. “By integrating Stingray’s all-in-one karaoke solution, which includes the latest Singing Machine microphones and advanced scoring and pitch correction features, we’re redefining what in-car entertainment can be. Every journey becomes an opportunity to sing, compete, and connect.”
Key Features:
- Professional wireless karaoke microphones with proprietary Pitch Lab(TM) Technology and Perfect Pitch real-time correction
- Seamless integration with BYD’s infotainment system and Stingray Karaoke app
- New scoring mode for gamified, interactive karaoke sessions
- Suite of vocal effects include KTV, music hall, recording studio, and acoustic mode
- Hundreds of the most popular songs are available in scoring mode, with access to a full catalog of over 100,000 licensed songs in multiple languages and genres
- Ultra-low latency and customizable connection options for in-vehicle us
The all-new karaoke experience is coming soon to BYD vehicles, offering an exciting new way for passengers to enjoy their journey.
About Stingray
Stingray (TSX: RAY.A; RAY.B), a global music, media, and technology company, is an industry leader in TV broadcasting, streaming, radio, business services, and advertising. Stingray provides an array of global music, digital, and advertising services to enterprise brands worldwide, including audio and video channels, 97 radio stations, subscription video-on-demand content, FAST channels, karaoke products and music apps, and in-car and on-board infotainment content. Stingray Business, a division of Stingray, provides commercial solutions in music, in-store advertising solutions, digital signage, and AI-driven consumer insights and feedback. Stingray Advertising is North America's largest retail audio advertising network, delivering digital audio messaging to more than 30,000 major retail locations. Stingray has close to 1,000 employees worldwide and reaches 540 million consumers in 160 countries. For more information, visit www.stingray.com
About BYD
BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1995 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Thailand, Brazil, Hungary, Uzbekistan, and India. From energy generation and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers 6 continents, over 90 countries and regions. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known to be a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world.
For more information, please contact:Stingray:Frédérique GagnierDirector, Communications and Partnershipsfgagnier@stingray.com
FAQ**
How does the integration of the advanced karaoke experience for BYD vehicles impact Stingray Group Inc. Variable Subordinate Voting Shares RAY.B:CC’s market position within the digital entertainment sector?
What advantages does the acquisition of Singing Machine provide to Stingray Group Inc. Variable Subordinate Voting Shares RAY.B:CC in terms of product innovation and competitive differentiation?
Considering the new features launched in BYD vehicles, how might Stingray Group Inc. Variable Subordinate Voting Shares RAY.B:CC's revenue streams diversify and expand in the automotive sector?
What are the anticipated challenges for Stingray Group Inc. Variable Subordinate Voting Shares RAY.B:CC as they scale the in-car karaoke system amid evolving consumer preferences and technological advancements?
**MWN-AI FAQ is based on asking OpenAI questions about Stingray Group Inc. Subordinate Voting Shares (TSXC: RAY.A:CC).
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