Stingray Launches a Co-Branded Music, Podcast and Radio Solution, Debuting with BYD to Power the Ultimate In-Car Entertainment Experience
MWN-AI** Summary
On December 10, 2025, Stingray (TSX: RAY.A; RAY.B) announced the launch of a co-branded music, podcast, and radio solution, debuting as BYD Audio by Stingray in collaboration with BYD, a leader in new energy vehicles. This innovative partnership represents a significant enhancement in Stingray’s automotive offerings, reinforcing its status as a top provider of in-car entertainment.
The BYD Audio by Stingray service integrates a comprehensive suite of music products, including Stingray Karaoke and Calm Radio, aiming to revolutionize the driving experience. The solution allows users to access a vast library of curated music channels, over 4 million podcasts, and a plethora of global radio channels. The platform offers user-friendly navigation by genre and era, and features high-resolution album artwork alongside customizable visualizer color themes, all designed for streamlined, driver-safe use.
Additionally, this service provides flexibility with both premium and ad-supported subscription models, catering to a diverse range of customer preferences. According to Jim Riley, President of Stingray Music USA, this launch signifies a commitment to delivering exceptional entertainment experiences, further enhanced by early positive consumer feedback.
BYD, represented by Executive Vice President Stella Li, emphasized the importance of integrating such innovative technology in their vehicles to enhance the customer experience. The rollout for BYD Audio by Stingray is set to begin in early 2026, starting in European markets and expanding globally.
With this partnership, Stingray not only expands its reach within the automotive industry but also offers a holistic audio environment that includes vibrant music, interactive karaoke, and soothing soundscapes, promising to transform journeys for drivers and passengers alike.
MWN-AI** Analysis
Stingray's recent partnership with BYD to launch "BYD Audio by Stingray" marks a pivotal moment in both the automotive and entertainment sectors. This co-branded in-car entertainment solution integrates a comprehensive suite of audio products, enhancing the driving experience with features like a vast music library, podcasts, and the unique addition of karaoke. As a financial analyst, it’s imperative to consider the market implications of such innovations.
In the rapidly evolving landscape of electric vehicles (EVs), companies like BYD are well-positioned at the forefront, while Stingray's foray into this space highlights its strategic pivot to reach broader consumer bases through partnerships. This collaboration not only underscores Stingray’s commitment to enhancing user engagement but also amplifies BYD’s value proposition to customers seeking advanced technology within their vehicles.
Investors should observe how this initiative could contribute to both revenue growth and market share for Stingray. The scalability of this offering—due to its flexible premium and ad-supported subscription models—could create multiple revenue streams, appealing to diverse customer segments. Given that the service will roll out in European markets first, stakeholders should monitor consumer reception closely. If successful, it could augment Stingray's influence in the global market of digital content distribution.
The potential for over-the-air updates and the inclusion of cutting-edge infotainment suggests Stingray is leveraging technology to stay ahead of its competition. As consumer preferences increasingly tilt towards seamless digital experiences in higher-tech vehicles, this partnership could signal a strong growth trajectory for both companies.
In summary, investors should remain vigilant regarding Stingray’s performance post-launch, evaluate ongoing partnerships within the automotive sector, and assess consumer uptake of the BYD Audio offering. This could position Stingray favorably for future expansion in the evolving in-car entertainment landscape.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
MONTREAL, Dec. 10, 2025 (GLOBE NEWSWIRE) -- Stingray (TSX: RAY. A; RAY.B), an industry leader in music and video content distribution, business services, and advertising solutions, today announced the launch of a co-branded music, podcast and radio solution for automakers worldwide. The service will debut as BYD Audio by Stingray in a unique partnership with BYD, a world-leading manufacturer of new energy vehicles. This launch is one of several automotive OEM deals underway and further strengthens Stingray’s position as the premier provider for an unparalleled in-car entertainment experience, as BYD now integrates Stingray’s full suite of music products, including Stingray Karaoke with microphone, and Calm Radio , which delivers a relaxing sanctuary for drivers.
Stingray’s new offering transforms the driving experience by offering a seamlessly integrated in-vehicle infotainment (IVI) service that can be tailored to any automaker's brand identity and target demographic. With BYD Audio by Stingray, drivers and passengers will gain access to hundreds of expertly curated music channels refreshed weekly with the latest hits and new releases, over 4M popular podcasts and access to thousands of global radio channels. The service provides easy navigation by genre and era, features high-resolution album artwork, and includes a dynamic visualizer with customizable color themes, all managed through streamlined, driver-safe controls.
The platform is highly flexible, supporting both premium and ad-supported subscription models to meet diverse customer needs. This ensures every driver can enjoy a high-quality, uninterrupted listening journey.
"The launch of this new co-branded IVI product marks a significant milestone in our mission to deliver unparalleled entertainment experiences wherever consumers are," said Jim Riley, President of Stingray Music USA. "We are thrilled to deepen our partnership with an innovator like BYD and are excited by early consumer reactions to the product. By integrating our full suite of audio products, from chart-topping music to karaoke and wellness, we are collectively redefining what in-car entertainment can be and providing a co-branded engaging solution for automakers."
The introduction of BYD Audio powered by Stingray , completes the Stingray entertainment suite in BYD vehicles, creating a holistic and immersive audio environment. Drivers can now effortlessly switch between a vibrant music library, an interactive gamified karaoke experience, and calming soundscapes for a more relaxing drive.
"BYD is a technology company, and we're always focused on making the latest innovations accessible to customers," said BYD Executive Vice President Stella Li. "Stingray's suite of audio services will play an important role in our cutting-edge cabin features. We're excited that BYD Audio by Stingray will offer customers an exceptional, world-class music, podcast and radio experience to enhance every journey."
BYD Audio by Stingray is scheduled to begin rolling out over-the-air (OTA) in BYD’s European markets across all vehicle models in early 2026 and will then expand to all BYD markets.
About Stingray
Stingray (TSX: RAY.A; RAY.B), a global music, media, and technology company, is an industry leader in TV broadcasting, streaming, radio, business services, and advertising. Stingray provides an array of music, digital, and advertising services to enterprise brands worldwide, including audio and video channels, 96 radio stations, subscription video-on-demand content, FAST channels, karaoke products and music apps, and in-car and on-board infotainment content. Stingray Business, a division of Stingray, provides commercial solutions in music, in-store advertising solutions, digital signage, and AI-driven consumer insights and feedback. Stingray Advertising is North America's largest retail audio advertising network, delivering digital audio messaging to more than 33,500 major retail locations. Stingray has close to 1,000 employees worldwide and reaches 540 million consumers in 160 countries. For more information, visit www.stingray.com .
About BYD
BYD is a multinational high-tech company devoted to leveraging technological innovations for a better life. Founded in 1995 as a rechargeable battery maker, BYD now boasts a diverse business scope covering automobiles, rail transit, new energy, and electronics, with over 30 industrial parks in China, the United States, Canada, Japan, Thailand, Brazil, Hungary, Uzbekistan, and India. From energy generation and storage to its applications, BYD is dedicated to providing zero-emission energy solutions that reduce global reliance on fossil fuels. Its new energy vehicle footprint now covers 6 continents, over 90 countries and regions. Listed in both Hong Kong and Shenzhen Stock Exchanges, the company is known to be a Fortune Global 500 enterprise that furnishes innovations in pursuit of a greener world.
For more information, please contact:Frédérique GagnierDirector, Communications and PartnershipsStingrayfgagnier@stingray.com
FAQ**
How does the co-branded service "BYD Audio by Stingray" enhance the competitive positioning of Stingray Group Inc. Variable Subordinate Voting Shares RAY.B:CC in the automotive infotainment market?
What are the expected financial implications for Stingray Group Inc. Variable Subordinate Voting Shares RAY.B:CC following the rollout of its in-car entertainment solution in BYD vehicles?
Can you detail how the partnership with BYD may influence consumer adoption rates and overall market share for Stingray Group Inc. Variable Subordinate Voting Shares RAY.B:CC in the coming years?
How will the introduction of customizable subscription models through BYD Audio by Stingray impact revenue streams for Stingray Group Inc. Variable Subordinate Voting Shares RAY.B:CC?
**MWN-AI FAQ is based on asking OpenAI questions about Stingray Group Inc. Subordinate Voting Shares (TSXC: RAY.A:CC).
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