Rogers Satellite Transforming IoT Connectivity for Asset and Fleet Management Technology
MWN-AI** Summary
On February 24, 2026, Rogers Communications unveiled its latest innovation in IoT connectivity—satellite-powered asset tracking technology in collaboration with Geotab, a prominent provider of connected transportation and asset management solutions. Describing the launch, Tom Turner, President of Rogers Business, emphasized that this positions Rogers as the first Canadian wireless carrier to provide satellite-to-mobile service for IoT applications.
The new service, branded as GO Anywhere Plus, is designed to enhance tracking capabilities for businesses managing critical assets such as trailers, containers, and equipment across Canada, even in regions lacking traditional cellular coverage. This development is particularly essential for organizations operating in Canada’s expansive landscape, offering near real-time visibility into asset location and status. Applications span several industries, including logistics, forestry, and mining, improving operational uptime and efficiency.
Geotab's CEO, Neil Cawse, highlighted the critical nature of knowing the operational status of equipment, particularly in remote regions of Canada. The partnership enables a level of visibility that outperforms traditional cellular networks, offering a reliable solution for businesses regardless of their geographical location. With only 18% of Canada covered by standard wireless networks, Rogers Satellite employs low-earth orbit (LEO) satellites, allowing existing IoT devices to switch between Rogers' wireless network and satellite service seamlessly.
Rogers plans to introduce GO Anywhere hardware this spring, expanding its portfolio and strengthening its position in the marketplace. This innovation underlines both companies' commitment to leveraging advanced technology to drive efficiency and connectivity in an increasingly mobile world. For more information on Rogers and Geotab, interested parties are encouraged to visit their respective websites.
MWN-AI** Analysis
Rogers Communications' recent launch of satellite-powered asset tracking technology in partnership with Geotab represents a significant development in the Internet of Things (IoT) landscape, particularly for asset and fleet management in Canada's vast and often remote areas. Investors should pay close attention to this initiative, as it signifies a competitive advantage for Rogers and could positively impact its market position and revenue growth.
The strategic collaboration leverages low-earth orbit (LEO) satellites to provide seamless connectivity for IoT devices, even in locations where traditional mobile networks are sparse. This enhancement addresses the pressing issue that only 18% of Canada is covered by conventional cellular networks, offering a vital solution for businesses that rely on knowing the precise location and operational status of their assets. Given Canada’s resource-oriented economy, sectors such as mining, forestry, and logistics can significantly benefit from improved asset visibility, ensuring continuity and efficiency in operations.
From an investment perspective, the introduction of GO Anywhere Plus can potentially drive increased demand for Rogers' services, particularly in underserved regions. Investors should evaluate the impact of this satellite technology on Rogers' competitive landscape, especially against other telecommunications providers. Additionally, as the company enhances its IoT capabilities, it may attract a broader customer base, including Fortune 500 companies reliant on advanced fleet management solutions, thereby boosting long-term profitability.
Potential investors should also consider market dynamics surrounding satellite technologies and the expanding demand for connected solutions across various industries. The success of this initiative will largely depend on Rogers’ ability to execute effectively and scale its offerings alongside Geotab, maintaining its market leadership. Therefore, forward-looking investors might view Rogers Communications as an appealing opportunity in the tech-driven transformation of asset management and logistics solutions.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
TORONTO, Feb. 24, 2026 (GLOBE NEWSWIRE) -- Rogers Communications today announced it is launching satellite-powered asset tracking technology with Geotab, a global leader in connected transportation, video and asset tracking solutions.
“We’re proud to be the first Canadian wireless carrier to offer satellite-to-mobile service for IoT,” said Tom Turner, President, Rogers Business. “Businesses will now be able to seamlessly track critical assets like trailers, containers and equipment across the country, whether they’re connected to our 5G+ network or in areas where traditional cell coverage is not available.”
Powered by Rogers Satellite, GO Anywhere Plus extends visibility of assets where traditional cell coverage is not available, giving Rogers Business customers near real-time location of critical assets wherever they operate.
With Canada’s vast geography and resource-based economy, this new capability helps organizations improve uptime, strengthen logistics, and accelerate delivery of mission critical equipment. Applications include fleet and asset tracking along remote highways and rail corridors, as well as powering automated sensors for sectors like forestry and mining.
“Knowing where equipment is and whether it is ready to work is critical on a job site, especially across Canada’s vast and often remote geography,” said Neil Cawse, CEO, Geotab. “Working with Rogers and their coast-to-coast IoT satellite-to-mobile coverage allows us to deliver an asset tracking solution to Canadian businesses that performs where other cellular networks cannot. This partnership provides our customers with the visibility and confidence they need to manage their most important assets, regardless of where they operate.”
Only 18 per cent of Canada is covered by traditional wireless networks. Using low-earth orbit (LEO) satellites and Rogers national wireless spectrum, Rogers Satellite enables existing IoT devices to switch seamlessly between Rogers wireless network and satellite-to-mobile service, keeping IoT devices connected in some of the most remote regions of the country.
Rogers will introduce satellite-enabled GO Anywhere hardware this spring.
About Rogers Communications Inc.
Rogers is Canada’s leading communications and entertainment company, and its shares are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For more information, please visit rogers.com or investors.rogers.com.??
About Geotab
Geotab is a global leader in connected vehicle and asset management solutions, with headquarters in Oakville, Ontario and in Atlanta, Georgia. Our mission is to make the world safer, more efficient, and sustainable. We leverage advanced data analytics and AI to transform fleet performance and operations, reducing cost and driving efficiency. Backed by top data scientists and engineers, we serve over 55,000 global customers, processing 100 billion data points daily from more than 5 million vehicle subscriptions. Geotab is trusted by Fortune 500 organizations, mid-sized fleets, and the largest public sector fleets in the world, including the US Federal government. Committed to data security and privacy, we hold FIPS 140-3 and FedRAMP authorizations. Our open platform, ecosystem of outstanding partners, and Geotab Marketplace deliver hundreds of fleet-ready third-party solutions. This year, we're celebrating 25 years of innovation. Learn more at www.geotab.com and follow us on LinkedIn or visit Geotab News and Views.
Geotab and Geotab GO Anywhere Plus are trademarks or registered trademarks of Geotab Inc., used with permission.
For more information:
Rogers Communications, media@rci.rogers.com,1-844-226-1338
Geotab, pr@geotab.com
FAQ**
How does Rogers Communications Inc. RCIAF plan to differentiate its satellite-powered asset tracking technology from competitors in the IoT market?
What strategic advantages does the partnership with Geotab provide for Rogers Communications Inc. RCIAF in reaching remote sectors like forestry and mining?
Given that only 18% of Canada is covered by traditional wireless networks, how does the launch of satellite-to-mobile service impact the growth potential for Rogers Communications Inc. RCIAF in underserved areas?
What are the expected financial implications for Rogers Communications Inc. RCIAF following the introduction of the satellite-enabled GO Anywhere hardware in the upcoming spring?
**MWN-AI FAQ is based on asking OpenAI questions about Rogers Communications Inc. Class A Shares (TSXC: RCI.A:CC).
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