Guidefitter Deepens Strategic Partnership with Rocky Brands, Inc., Expands Platform to Include Muck and XTRATUF
MWN-AI** Summary
Guidefitter, an outdoor recreation technology platform, has expanded its strategic partnership with Rocky Brands, Inc. (NASDAQ: RCKY), integrating two additional brands, The Original Muck Boot Company and XTRATUF, into its network. This expansion stems from a successful collaboration established with Rocky Boots in 2021, highlighting the strength and effectiveness of this partnership within the outdoor industry.
Jason Brooks, Rocky Brands' President/CEO, emphasized the significance of this expansion, noting that Guidefitter provides access to a dedicated community of outdoor professionals who rely on high-performance gear. The platform has proven to facilitate authentic connections and strengthen brand credibility among core users—guides, outfitters, and outdoor enthusiasts.
Since joining earlier, Rocky Boots has leveraged Guidefitter to engage with verified professionals, and the addition of Muck and XTRATUF signals Rocky Brands' trust in Guidefitter's capability to yield meaningful outcomes across its product range. Brian Worthington, VP of Brand Partnerships for Guidefitter, highlighted the value of Muck and XTRATUF, two highly trusted names in outdoor footwear, and pointed out the platform's role in connecting these brands with experienced professionals whose endorsements carry substantial weight with consumers.
Guidefitter supports over 194,000 verified outdoor experts through pro programs, storytelling, and product education, serving more than 325 brand partners in the hunting, fishing, and outdoor recreation sectors. This expansion not only strengthens Guidefitter's platform but also enhances the visibility of Muck and XTRATUF within an engaged professional network. For more details, visit Guidefitter's website or their social media channels.
MWN-AI** Analysis
Guidefitter's recent expansion of its partnership with Rocky Brands, Inc. (NASDAQ: RCKY) to include The Original Muck Boot Company and XTRATUF presents significant prospects for investors. The move builds on a previously successful collaboration with Rocky Boots and emphasizes Guidefitter's role as a leading technology platform in outdoor recreation, connecting brands with a verified audience of over 194,000 outdoor professionals.
This strategic expansion underscores two vital trends in the outdoor market: the increased consumer demand for quality outdoor gear and the strength of community-driven marketing. By integrating Muck and XTRATUF into its platform, Guidefitter leverages the credibility of recommendations from industry professionals, enhancing brand trust. Brands that effectively engage with audiences in authentically trusted environments tend to outperform competitors; thus, this collaboration can drive sales not only for Rocky Brands but for Guidefitter as well.
From a market perspective, this partnership signals a positive outlook for Rocky Brands, as Muck and XTRATUF establish deeper connections with their target demographics. As outdoor recreation continues to gain popularity, particularly in a post-pandemic environment, companies that adapt their marketing strategies to utilize platforms like Guidefitter are likely to enhance their market positions.
Investors should monitor Rocky Brands' stock performance, particularly as it relates to revenue growth from the new partnerships. The successful marketing of Muck and XTRATUF through a trusted network could provide a revenue boost in the coming quarters. Additionally, if Guidefitter continues to expand its brand partnerships, it may become a pivotal player in outdoor gear marketing, influencing broader market dynamics.
In conclusion, both Guidefitter and Rocky Brands appear poised for growth, presenting an opportunity for investors seeking exposure to the outdoor recreation sector.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
Expansion Builds on Longstanding Collaboration with Rocky Boots, Bringing Additional Rocky Brands Portfolio Leaders into Guidefitter's Professional Network
BOZEMAN, Mont., April 2, 2026 /PRNewswire/ -- Guidefitter, a leading outdoor recreation technology platform connecting brands with verified outdoor professionals, today announced an expanded partnership with Rocky Brands, Inc. (NASDAQ: RCKY). Building on a successful relationship established with Rocky Boots in 2021, two additional brands from the Rocky portfolio - The Original Muck Boot Company and XTRATUF - have now joined the Guidefitter platform.
This expansion marks a significant milestone in the ongoing collaboration between Guidefitter and Rocky Brands, reflecting the strength of the partnership and the proven impact of Guidefitter's professional network in driving brand engagement and credibility within the outdoor industry.
"Following the success we've seen with Rocky on the platform, expanding our partnership to include Muck and XTRATUF was a natural evolution," said Jason Brooks, President/CEO at Rocky Brands. "Guidefitter provides direct access to a highly engaged community of professionals who rely on performance-driven gear every day. It's a powerful way for our brands to build authentic connections and reinforce trust with core users."
Since joining Guidefitter in 2021, Rocky Boots has leveraged the platform to connect with a verified audience of guides, outfitters, and outdoor professionals. The addition of Muck and XTRATUF underscores Rocky Brands' confidence in the platform's ability to deliver meaningful results across its portfolio.
"Rocky Brands has been a valued partner since 2021, and what we've built together with the Rocky brand made this expansion inevitable," said Brian Worthington, VP of Brand Partnerships for Guidefitter. "Muck and XTRATUF are two of the most trusted names in outdoor footwear. Our Insiders - guides, outfitters, military, law enforcement - these are professionals who destroy boots for a living. They know what holds up and what doesn't, and their recommendations carry real weight with the consumers who follow their lead. Giving Muck and XTRATUF direct access to that audience is exactly what our platform is built to do."
Through Guidefitter, The Original Muck Boot Company and XTRATUF will engage directly with a network of more than 194,000 verified outdoor professionals through pro programs, targeted storytelling, and product education. The platform currently supports more than 325 brand partners across hunting, fishing, shooting sports, and outdoor recreation. For more information, visit www.guidefitter.com.
About Guidefitter
Guidefitter is an emerging leader in outdoor recreation technology, powering the industry's most comprehensive pro graph—a verified, data-rich network of licensed guides, outfitters, conservation advocates, educators, military service members, and first responders. Our platform converges community, commerce, and software to transform pro purchase programs into full-funnel marketing engines, driving authentic content, education, and commerce at scale.
We are the indispensable network connecting brands, pros, enthusiasts, associations, and agencies in a single, high-trust network. More than 325 brands—including Swarovski Optik, Crispi Boots, Weatherby, Jetboil, and Garmin—use Guidefitter's platform.
Guidefitter is headquartered in Bozeman, Montana. Learn more at www.guidefitter.com or follow @guidefitter on Instagram.
About Rocky Brands, Inc.
Rocky Brands, Inc. (NASDAQ: RCKY) is a leading designer, manufacturer, and marketer of premium quality footwear and apparel marketed under a portfolio of well-recognized brand names including Rocky, Georgia Boot, Durango, Lehigh, The Original Muck Boot Company, XTRATUF, and Ranger. More information can be found at RockyBrands.com.
Media Contacts:
Guidefitter: media@guidefitter.com
Rocky Brands: emily@hfscommunications.com
SOURCE Guidefitter
FAQ**
How does the expanded partnership between Guidefitter and Rocky Brands Inc. (RCKY) enhance brand engagement and credibility for The Original Muck Boot Company and XTRATUF on the Guidefitter platform?
What specific strategies will Guidefitter implement to leverage its network of over 194,000 outdoor professionals for Rocky Brands Inc. (RCKY) brands like Muck and XTRATUF?
Given the proven impact of the partnership, what key performance metrics will Guidefitter and Rocky Brands Inc. (RCKY) use to evaluate the success of this expanded collaboration?
How does involving trusted outdoor professionals in product education and storytelling benefit the brands under Rocky Brands Inc. (RCKY) in terms of consumer trust and purchasing decisions?
**MWN-AI FAQ is based on asking OpenAI questions about Rocky Brands Inc. (NASDAQ: RCKY).
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