Roku Adds Apple TV to Premium Subscriptions
MWN-AI** Summary
Roku has announced the integration of Apple TV into its Premium Subscriptions on The Roku Channel, enhancing streaming options for U.S. users. This collaboration allows Roku customers to easily subscribe to Apple TV leveraging their existing Roku accounts, thus enjoying a variety of enriching content encompassed within Apple TV’s offering. Viewers will gain access to acclaimed series, feature films, documentaries, live sports, and family-friendly entertainment, all within a unified platform.
Gil Fuchsberg, Roku’s President of Subscriptions, Partnerships & Corporate Development, described the addition as beneficial for viewers, platform experience, and Apple alike. He emphasized Roku’s commitment to increasing content discovery and enhancing viewer engagement through partnerships with premium service providers like Apple TV.
Apple TV, launched in 2019 as an all-original streaming service, features exclusive Apple Originals with weekly updates, along with a diverse lineup that includes live sports, such as Formula 1 racing and Major League Soccer. The platform boasts a collection of award-winning series and films, slated to expand significantly with upcoming titles.
The integration facilitates a seamless experience for Roku users, who can subscribe to over 70 streaming services without the need for multiple logins. Customers can access their subscriptions via Roku devices, the mobile app, or the web, ensuring flexibility and ease of use.
For $12.99 per month or $99 annually, Roku customers can now subscribe to Apple TV, with the option of a 7-day free trial for eligible users. This strategic move by Roku not only amplifies its content offerings but also solidifies its position as a leading streaming platform in the competitive landscape.
MWN-AI** Analysis
Roku's recent integration of Apple TV into its Premium Subscriptions on The Roku Channel presents a significant opportunity for both companies and streaming market dynamics. As Roku maintains its position as the leading streaming platform in the U.S., the addition of Apple TV can drive increased viewer engagement and bolster subscriber growth, which bodes well for Roku's future revenue streams.
For Roku (NASDAQ: ROKU), this partnership is strategic. By allowing users to subscribe to Apple TV effortlessly through their existing Roku accounts, Roku enhances its value proposition, making it a more appealing choice for potential customers. This could lead to an uptick in subscriptions across the platform, as users appreciate the convenience of managing multiple services through a single login.
Market analysts should pay close attention to the competitive landscape. The streaming industry is increasingly saturated with major players vying for consumer attention. Roku’s entrenchment in the market paired with Apple’s high-quality content portfolio—featuring exclusive originals and live sports—allows both companies to differentiate themselves from competitors like Netflix, Hulu, and Amazon Prime Video.
Investor sentiment might lean towards optimism as Roku continues to innovate and expand its content offerings. The financial implications of this partnership could translate into increased subscriber retention and growth—a critical measure for Roku's market valuation.
However, caution is warranted as the promotional costs associated with onboarding new subscribers may impact short-term profitability. Analysts are advised to monitor user engagement metrics and conversion rates, particularly during the introductory free trial phase. Overall, if executed effectively, this partnership could solidify Roku's dominance while providing significant upside for investors in both Roku and Apple.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Roku customers in the U.S. can now subscribe to Apple TV on The Roku Channel
Today, Roku (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced the launch of Apple TV on The Roku Channel in the U.S. Using their Roku account, customers can now subscribe to Apple TV through Premium Subscriptions on The Roku Channel to access Apple TV’s premium, compelling drama and comedy series, feature films, groundbreaking documentaries, live sports, and kids and family entertainment in one seamless experience.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260303743576/en/
Using their Roku account, customers can now subscribe to Apple TV through Premium Subscriptions on The Roku Channel to access Apple TV’s premium, compelling drama and comedy series, feature films, groundbreaking documentaries, live sports, and kids and family entertainment in one seamless experience.
“The addition of Apple TV to Premium Subscriptions on The Roku Channel is a win for all – our viewers, our platform experience, and our partners at Apple,” said Gil Fuchsberg, President of Subscriptions, Partnerships & Corporate Development at Roku . “Through the scale and power of Roku’s platform, we’re able to drive viewer engagement and discovery of premium services like Apple TV while increasing choice and flexibility in how viewers access great subscription content. We’re excited to keep expanding the Premium Subscription options for our viewers with more content partners, new collaborations, and compelling promotions.”
Apple TV offers thousands of hours of exclusive Apple Originals with new releases weekly and no ads. Subscribers can also watch all of Formula 1® in the U.S., MLS, and Friday Night Baseball live. Apple TV launched in November 2019 as the first global all-original streaming service and offers award-winning series including “Pluribus,” “Shrinking,” “Severance,” “The Studio,” “Monarch: Legacy of Monsters,” “Hijack,” “Slow Horses,” the highly anticipated upcoming fourth season of “Ted Lasso,” and more. Apple TV’s expanding slate of award-winning Apple Original Films includes the Academy Award-nominated summer blockbuster “F1,” “Eternity,” and the Emmy Award-nominated hit “The Gorge,” along with highly anticipated premieres this year including “Outcome,” “The Dink,” “Mayday,” “Matchbox the Movie,” and “Way of the Warrior Kid.”
Discoverable across the Roku platform and through The Roku Channel, Premium Subscriptions allow users to seamlessly subscribe to more than 70 popular streaming services using their Roku account, without needing to create additional logins or passwords. Premium Subscriptions customers can easily access and stream their entertainment with a single login on their Roku device, the Roku mobile app, or the web, and have the added flexibility to add or cancel services at any time – all directly on their Roku device, or by visiting my.roku.com .
Roku customers can sign up for Apple TV on The Roku Channel for $12.99 per month or $99 per year in the U.S. Eligible customers can also take advantage of a 7-day free trial. Sign-up is supported on Roku devices or by visiting go.roku.com/appletv .
*By hours streamed, Hypothesis Group, December 2025
About Roku, Inc.
Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku-made TVs, Roku TV™ models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals, and the #2 app on our platform in the U.S. by streaming hours. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.
About The Roku Channel
Launched in 2017, The Roku Channel is the home of free ad-supported streaming television on Roku, and features a diverse lineup of more than 80,000 on-demand movies and programs, more than 500 live linear television channels, and Premium Subscription offerings in the U.S. It licenses and distributes content from more than 250 partners and features a growing library of Roku Originals. It is the #2 app on the Roku platform in the U.S. by streaming hours.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260303743576/en/
Media Contact
Roku
Rachel Petersen
rpetersen@roku.com
FAQ**
How will the addition of Apple TV impact Roku Inc. ROKU's overall subscriber growth and engagement on The Roku Channel over the next quarters?
What strategies does Roku Inc. ROKU plan to implement to promote its new Apple TV subscription offering among its existing and potential users?
Can we anticipate any exclusive content collaborations between Apple TV and Roku Inc. ROKU that could enhance the viewer experience on The Roku Channel?
What metrics will Roku Inc. ROKU use to gauge the success of integrating Apple TV into its Premium Subscriptions and the overall user satisfaction with this service?
**MWN-AI FAQ is based on asking OpenAI questions about Roku Inc. (NASDAQ: ROKU).
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