Reserhub Achieves 93% Approval Rate and Optimizes Customer Experience with Riskified
MWN-AI** Summary
Reserhub, an intelligent platform enhancing direct sales and ecommerce for ground transportation companies in Latin America, has partnered with Riskified (NYSE: RSKD) to strengthen its ecommerce fraud protection and risk intelligence capabilities. This collaboration has led to an impressive 93% approval rate for transactions, significantly optimizing the customer experience while tackling ecommerce fraud in the LATAM region.
Riskified leverages advanced AI-driven technology to differentiate legitimate customers from fraudsters in real-time. Its comprehensive suite includes fraud detection during checkout, chargeback guarantees, and automated dispute resolutions—all designed to increase merchant approval rates and minimize operational burdens. The partnership builds on Riskified’s established network aiding renowned ecommerce brands such as Avianca and RedBus, asserting its momentum in the Latin American market where complex payment systems pose challenges.
Operating in high-risk environments across countries like Mexico, Brazil, and Argentina, Reserhub faced constraints from traditional rules-based fraud systems, especially during peak travel times. These systems led to higher false declines, blocking legitimate customers and requiring operational resources to manage. To scale efficiently without sacrificing user experience, Reserhub adopted Riskified's AI platform, transitioning from manual fraud control setups to automated decision-making.
Sergio Rodríguez, Payments and Fraud Manager at Reserhub, emphasized their need for a rapid, AI-based solution, stating that since implementation, acceptance rates soared to 93%. This allowed Reserhub to confidently expand into new markets like Brazil without fearing financial losses from chargebacks.
Breno Gabínio, Riskified’s Senior Sales Director for LATAM, highlighted the partnership's role in overcoming local complexities and enabling growth in digital sales for ground transportation companies, ultimately aligning with the goal of connecting travelers to their destinations effectively.
MWN-AI** Analysis
The partnership between Reserhub and Riskified represents a notable advancement in the fight against e-commerce fraud in the LATAM region, with Reserhub achieving an impressive 93% approval rate. This collaboration leverages Riskified’s sophisticated AI-driven fraud prevention technology, marking a significant turnaround for Reserhub’s operational efficiency and user experience.
As the travel retail landscape continues to evolve, traditional rules-based fraud systems are increasingly becoming obsolete. These systems often create friction in the purchasing process, which can deter legitimate customers. Reserhub’s reliance on Riskified's automated platform enables them to streamline transactions in real time, thereby enhancing customer satisfaction and improving conversion rates. The seamless integration allows Reserhub to scale their services across challenging markets like Brazil without the looming threat of chargebacks, a major concern in this competitive field.
Investors should view this partnership positively, as it positions Reserhub to capture a larger market share in the growing LATAM e-commerce sector. By enhancing security while simultaneously facilitating smoother transactions, Reserhub is likely to improve both customer retention and operational margins.
With the rise of digital sales in ground transportation, Reserhub's commitment to leveraging advanced technologies parallels broader industry trends focusing on customer-centric solutions. The strategic reduction of chargebacks—made possible through Riskified's platform—suggests improved revenue protection, thereby creating a more robust framework for growth.
As Reserhub expands into new territories, companies looking to partner or invest in e-commerce solutions should closely monitor developments within this collaboration. It exemplifies the significance of aligning technological advancements with business strategy to navigate complex market landscapes effectively. Investors may find this approach to optimizing customer experience, reducing fraud, and enhancing scalability to be essential for companies competing in today’s digital economy.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
This latest collaboration strengthens Riskfied’s merchant network work of leading brands fighting ecommerce fraud in the LATAM region
Reserhub , the intelligent platform that centralizes, optimizes, and scales direct sales and ecommerce for leading bus and ground transportation companies in Latin America, has selected Riskified (NYSE:RSKD) as its strategic partner for ecommerce fraud protection and risk intelligence.
Riskified’s AI-powered fraud and risk intelligence platform leverages advanced machine learning models trained on billions of ecommerce transactions to distinguish legitimate shoppers from fraudsters in real time. Riskified’s end-to-end suite of solutions spans fraud detection at checkout, chargeback guarantees, policy abuse protection, account takeover prevention, and automated dispute resolution, enabling merchants to increase approval rates, reduce operational burden, and protect revenue across the entire customer journey.
Riskified brings significant sector expertise to the collaboration, with a merchant network that includes leading ecommerce brands such as Avianca, RedBus, and Bilheteria Digital. The partnership with Reserhub builds on this foundation and reflects Riskified’s accelerating momentum in the Latin American ecommerce market, supporting brands as they navigate complex regional payment landscapes.
Operating across Mexico, Colombia, Brazil, Peru, Chile, and Argentina, Reserhub needed to scale operations in a high-risk environment without compromising the user experience. In the travel sector, where customers expect instant booking confirmation, rules-based fraud systems hinder the purchase experience and growth. During peak travel windows like summer vacations and December holidays, chargeback rates would spike to nearly 1% of total sales, forcing the team to implement stricter fraud rules during high-demand periods. This defensive approach was effective at stopping fraud but led to high false decline rates, blocking legitimate travelers and consuming valuable operational resources.
To support its regional expansion strategy, Reserhub required a solution that could scale instantly. By integrating Riskified’s AI-powered platform, Reserhub replaced its rules-based fraud controls with a fully automated, AI-driven model. This transition allowed them to approve transactions in real time, providing the confidence needed to enter new markets, such as Brazil, without the fear of financial loss.
“We were looking for a solution that utilized artificial intelligence to transact at high speed—in real time,” said Sergio Rodríguez, Payments and Fraud Manager at Reserhub. “Since adopting their technology, our acceptance rate has increased to 93%. Riskified gave us the security to expand into new markets like Brazil, knowing that our chargebacks were covered. We no longer spend operational time creating and adjusting anti-fraud rules; instead, we focus entirely on improving conversion.”
Since deploying the solution, Reserhub immediately improved operational efficiencies. Riskified’s platform, powered by proprietary machine learning models, now automates the decision-making process, significantly reducing the workload for Reserhub’s teams and ensuring a seamless experience for travelers.
“We are proud to partner with Reserhub as they adopt Riskified’s AI-first solution for fraud management,” said Breno Gabínio, Senior Sales Director, LATAM at Riskified. “Latin America is a dynamic, fast-evolving region, and this partnership demonstrates how merchants can overcome local complexities to drive business growth. By taking on the liability of fraud, we enable Reserhub to strengthen the direct digital sales of ground transportation companies and allow them to focus on what they do best: connecting travelers with their destinations.”
About Reserhub
Reserhub is a technology and data intelligence ecosystem that drives direct sales and profitability for the passenger ground transportation industry across Latin America. Through its suite of solutions—Reserhub Commerce, Reserhub Data, and Reserhub Revenue—it enables transportation companies to optimize their direct sales channels, connect with travelers, and make more strategic and data-driven decisions. Reserhub operates across Mexico, Colombia, Brazil, Peru, Chile, and Argentina. For more information, visit reserhub.com .
About Riskified
Riskified (NYSE:RSKD) empowers businesses to unleash ecommerce growth by outsmarting risk. Many of the world’s biggest brands and publicly traded companies selling online rely on Riskified for guaranteed protection against chargebacks, to fight fraud and policy abuse at scale, and to improve customer retention. Developed and managed by the largest team of ecommerce risk analysts, data scientists, and researchers, Riskified’s AI-powered fraud and risk intelligence platform analyzes the individual behind each interaction to provide real-time decisions and robust identity-based insights. Learn more at riskified.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20260217712561/en/
Corporate Communications:
Cristina Dinozo
Senior Director of Communications
press@riskified.com
Investor Relations:
Chett Mandel
Head of Investor Relations
ir@riskified.com
FAQ**
How will the partnership between Reserhub and Riskified Ltd. Class A RSKD specifically enhance the fraud detection mechanisms for the ground transportation sector in LATAM, given the region's unique payment landscapes?
In what ways does Riskified Ltd. Class A RSKD's AI-driven model differ from traditional rules-based fraud systems, and how has this impacted Reserhub’s operational efficiency since implementation?
Can you elaborate on the expected benefits for Reserhub and its users stemming from the increased acceptance rate to 9after adopting Riskified Ltd. Class A RSKD's platform in terms of customer experience and revenue growth?
Considering the expansion into new markets like Brazil, how does Riskified Ltd. Class A RSKD plan to support Reserhub in navigating potential future challenges related to fraud and chargeback rates?
**MWN-AI FAQ is based on asking OpenAI questions about Riskified Ltd. Class A (NYSE: RSKD).
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