Riskified Announces Expansion of AI Agent Intelligence to Secure Native Merchant AI Shopping Assistants
MWN-AI** Summary
Riskified (NYSE: RSKD) has announced a significant expansion of its AI Agent Intelligence platform, aimed at enhancing the security and personalization of native AI shopping assistants for merchants. With the rise of AI agents in retail, evidenced by McKinsey & Company research indicating that 82% of retailers have initiated generative AI projects, Riskified positions itself as a critical player in safeguarding these digital interactions from fraud and abuse.
Merchants are increasingly integrating AI shopping assistants to improve customer experiences, offering personalized services based on deep insights into customer preferences. Riskified enhances these efforts by providing a robust risk intelligence layer, analyzing vast amounts of purchase history across its extensive global network of ecommerce brands. This unique data access allows merchants to secure and optimize transactions initiated by AI agents.
Assaf Feldman, CTO and Co-founder of Riskified, emphasized that merchants have a distinct advantage in managing relationships with their customers directly through these virtual assistants. Riskified’s platform acts as a "trust agent," delivering real-time risk intelligence to AI agents, enabling them to make informed decisions during customer interactions. This includes the capability to process instant refunds or exchange requests based on identified risks.
The platform also introduces enhancements like the AI Agent Identity Signals that provides real-time risk indicators to evaluate customer identity, and the AI Agent Policy Builder within Riskified Decision Studio, which allows merchants to set business rules that mitigate risks associated with AI-driven order volumes.
As fraud rings increasingly target conversational AI systems, Riskified’s focused approach ensures that the transition towards AI-powered shopping on merchant websites becomes a strategic advantage rather than a liability, safeguarding revenue streams while enhancing customer engagement. For more details, visit Riskified's official website.
MWN-AI** Analysis
Riskified’s announcement to expand its AI Agent Intelligence platform marks a pivotal shift in the e-commerce landscape, addressing the urgent need for high-security measures as retailers increasingly adopt conversational AI shopping assistants. With 82% of retail organizations piloting generative AI to enhance customer service, the integration of advanced risk intelligence by a leader like Riskified (NYSE: RSKD) presents a compelling investment opportunity for stakeholders interested in the booming e-commerce sector.
As merchants leverage AI-driven solutions to improve personalization and customer loyalty, the potential for fraud and abuse grows significantly. Riskified’s technology mitigates these risks by analyzing robust purchase histories and drawing on a vast network of e-commerce data to ensure that each transaction through an AI assistant is secure and legitimate. Investors should closely observe how this differentiation enhances Riskified’s market positioning against competitors.
The introduction of features such as AI Agent Identity Signals and enhancements to the AI Agent Policy Builder demonstrates Riskified’s proactive approach to safeguarding the future of AI-assisted shopping. By acting as a "trust agent," the company not only protects merchants but also secures its own relevance in a rapidly evolving market. The ability to provide real-time risk signals during customer interactions allows e-commerce platforms to build trust while enabling instant transaction decisions that can directly impact sales conversions.
For investors, the stock's performance may see positive momentum as more retailers adopt these AI-driven solutions, potentially driving significant revenue growth. However, it is crucial to monitor the competitive landscape along with changes in regulatory frameworks around AI and e-commerce fraud. With Riskified’s robust capabilities and a focus on mitigating risks associated with digital transactions, the company is well-positioned to capitalize on the continuing integration of AI in retail, making it a strong candidate for consideration in any forward-looking investment portfolio.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Amidst the growing adoption of native AI agents and chatbots on retail websites, Riskified leverages its unique data infrastructure to help merchants deploy highly personalized, secure AI shopping assistants
Riskified (NYSE: RSKD), a leader in ecommerce fraud and risk intelligence, today announced an expansion of its AI Agent Intelligence platform, positioning the company as the definitive shield for the next era of ecommerce. As merchants explore deploying their own native, conversational AI shopping assistants to elevate their customer experience, Riskified is ensuring that these new touchpoints are protected from sophisticated fraud and abuse.
Retailers are heavily investing in bringing AI agents directly to their digital storefronts. Research from McKinsey & Company underscores this trend, noting that 82% of retail organizations have already launched generative AI pilots focused on reinventing customer service.
As merchants build out their AI shopping assistants to offer deep personalization and loyalty programs based on customer preferences, Riskified provides a critical risk intelligence layer that makes these interactions both smart and secure. Because Riskified analyzes the complete purchase history of the end customer across an expansive global network of ecommerce brands, it provides highly differentiated data that merchants cannot access on their own.
“Merchants looking to launch their own virtual shopping assistants have a home-field advantage maintaining direct, personalized relationships with their shoppers,” said Assaf Feldman, CTO and Cofounder of Riskified. “Riskified’s role is to serve as the definitive risk intelligence layer to both enhance and secure AI agent interactions. By augmenting a merchant's proprietary customer history with insights from our vast multi-merchant network, we help to ensure that every transaction and claim enacted through a merchant’s AI agent is a verified identity.”
Riskified aims to protect these new touchpoints from sophisticated fraud and abuse, introducing several capabilities designed specifically for merchants’ conversational AI shopping assistants:
- AI Agent Identity Signals : Allows a merchant’s AI shopping agent to directly query Riskified’s Identity Graph to retrieve associated risk indicators and resolve an identity programmatically. This can be done either through enhancements to our MCP integration AI Agent Approve on AWS Marketplace , via Google’s Agent-to-Agent (A2A) protocol , or via standard RESTful APIs. In this model, Riskified acts as a “trust agent,” serving up real-time risk intelligence directly into different moments of the shopping experience where they add the most value. For example, native AI agents can get real-time risk signals while they are in the conversation with the consumer to offer instant refunds or exchange decisions based on consumer risk and eligibility.
- Enhancements to AI Agent Policy Builder: Within Riskified Decision Studio, merchants can identify and apply business rules to manage the risk of order volume coming from their native AI shopping agents. This control will allow merchants to confidently deploy their branded conversational AI agents without exposing themselves to programmatic refund claim abuse, reseller arbitrage, or promotion abuse.
Riskified’s pragmatic and focused approach addresses the reality that fraud rings are already exploiting early agentic protocols and chatbots. By focusing on identity resolution and anomalies in purchasing patterns, Riskified ensures that the transition to AI-mediated shopping on merchant websites remains a revenue driver, not a liability. Learn more about additional agentic capabilities on the Riskified blog .
About Riskified
Riskified (NYSE:RSKD) empowers businesses to unleash ecommerce growth by outsmarting risk. Many of the world’s biggest brands and publicly traded companies selling online rely on Riskified for guaranteed protection against chargebacks, to fight fraud and policy abuse at scale, and to improve customer retention. Developed and managed by the largest team of ecommerce risk analysts, data scientists, and researchers, Riskified’s AI-powered fraud and risk intelligence platform analyzes the individual behind each interaction to provide real-time decisions and robust identity-based insights. Learn more at riskified.com .
View source version on businesswire.com: https://www.businesswire.com/news/home/20260303742138/en/
Corporate Communications:
Cristina Dinozo
Senior Director of Communications
press@riskified.com
Investor Relations:
Chett Mandel
Head of Investor Relations
ir@riskified.com
FAQ**
How does Riskified Ltd. Class A RSKD plan to leverage its unique data infrastructure to differentiate itself in the competitive landscape of AI shopping assistants for retail merchants?
What specific strategies does Riskified Ltd. Class A RSKD employ to protect merchants from fraud as they implement AI shopping assistants on their websites?
Can you elaborate on the integration capabilities of Riskified Ltd. Class A RSKD’s AI Agent Intelligence platform with existing retail systems for identity resolution and risk management?
As more retailers adopt AI technology, how does Riskified Ltd. Class A RSKD ensure that its services remain indispensable for enhancing customer experience while mitigating fraud risks?
**MWN-AI FAQ is based on asking OpenAI questions about Riskified Ltd. Class A (NYSE: RSKD).
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