App Science(TM) Audiences Outperform CTV Industry For Attention
MWN-AI** Summary
Sabio Holdings has reported that its App Science™ audience segments consistently outperform the Connected TV (CTV) industry's attention metrics. Research from TVision highlights that campaigns utilizing App Science audiences achieved higher attention and attention-to-duration ratios compared to CTV averages. Significant findings included that campaigns for a telecommunications client showed these audiences had a 3% higher attention-to-duration ratio and were more frequently viewed in co-viewing situations than traditional premium inventory.
The successful campaigns leveraged a diverse range of App Science audience segments, such as Hispanic adults, tech enthusiasts, Baby Boomers, and Android users, often with tailored Spanish-language creative. This strategic alignment of content with targeted demographics proved crucial for maximizing viewer engagement.
Helen Lum, EVP of App Science, emphasized the value of connecting user behavior and demographics with client objectives to enhance campaign performance. Sabio's inventory was reported to be viewed more often during co-viewing scenarios, surpassing hybrid SVOD/AVOD and AVOD apps by 4% and 8%, respectively. This indicates that engaging viewers become increasingly essential in enhancing ad effectiveness.
TVision's CTV Campaign Measurement tool employs person-level data to monitor viewer attention and co-viewing, ensuring that data is gathered through a passive, second-by-second analysis of millions of viewing sessions. The scalability of App Science, which connects data from over 1 billion devices and encompasses a household graph of 80 million, allows advertisers to engage a richly diverse audience.
As media consumption continues to evolve, the findings reinforce the need for advertisers to prioritize viewer engagement through advanced targeting and audience analytics, cultivating a more impactful advertising experience across CTV platforms.
MWN-AI** Analysis
The recent announcement from Sabio Holdings highlighting that their App Science™ audience segments significantly outperform the CTV industry average in attention metrics presents an intriguing opportunity for investors and advertisers alike. With higher attention rates and co-viewing metrics, supported by robust data from TVision, Sabio is carving a niche in the ad-tech market, particularly within the fragmented landscape of streaming TV.
Investors should take note of several key implications. First, the superior performance of Sabio's audience targeting could lead to increased ad spend from brands seeking higher engagement, positively impacting revenue growth. The ability to demonstrate effectiveness through validated metrics positions Sabio advantageously against competitors, which could enhance its market share.
Moreover, Sabio’s unique positioning, leveraging data from 1 billion device IDs and a household graph encompassing 80 million U.S. households, enables the company to provide advertisers with insights that align closely with diverse consumer demographics and behaviors. This capability not only enhances audience engagement but also promises to sustain long-term partnerships with advertisers who rely on data-driven strategies.
However, while the immediate metrics are compelling, investors should also assess potential risks. The ad-tech sector is characterized by rapid technological changes and regulatory scrutiny, particularly concerning data privacy. Therefore, ongoing innovation in audience analytics and compliance will be crucial for Sabio's sustained success.
In conclusion, certified data-driven performance provided by App Science presents a significant competitive advantage for Sabio. Investors looking for opportunities in the ad-tech space should consider the implications of this research on Sabio's growth trajectory and potential market leadership, while also remaining cognizant of evolving market dynamics and regulatory challenges.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Canada NewsWire
TVision research validates the impact of App Science's data-powered audience segments, exclusive to Sabio
TORONTO, Jan. 13, 2026 /CNW/ -- Sabio Holdings (TSXV: SBIO) (OTCQB: SABOF) (the "Company" or "Sabio"), a Los Angeles-based ad-tech company specializing in helping top global brands reach, engage, and validate (R.E.V.) streaming TV audiences, today announced that App Science™ audience segments used in Sabio campaigns gained higher levels of attention than the CTV average in the same period.
According to multiple research reports conducted by TVision, campaigns for a telecommunications company using App Science's audiences consistently exceeded CTV averages for attention and attention-to-duration. The reports also found that Sabio-placed inventory was more likely to be seen in co-viewing situations than "premium" inventory.
The campaigns leveraged multiple exclusive App Science audience segments, including Hispanic adults, tech enthusiasts, Baby Boomers and Android users combined with Spanish-language creative. This alignment of creative with the right audiences was key to driving higher attention metrics.
"This research validates the Sabio and App Science approach to reaching and validating audiences," said Helen Lum, EVP of App Science. "With our app-based proprietary graph, we can align user behavior, interests, and demographics with our client's objective and KPIs, resulting in better performance."
Inventory placed by Sabio delivered an attention-to-duration ratio as high as 3% above CTV averages for the same time frame. Sabio-placed inventory was also more likely to be seen in co-viewing situations than "premium" inventory, like hybrid SVOD/AVOD (+4%) and AVOD apps (+8%).
"Attention and co-viewing are important metrics for advertisers to understand as they seek to maximize the impact of their CTV campaigns. We know that when viewers are engaged and attentive, ads perform better. By delivering high attention, and highly co-viewed inventory, Sabio is able to optimize the impact of each ad placement for its customers," said Hassan Babajane, CRO of TVision.
App Science, an independent data entity wholly owned by Sabio Holdings, powers exclusive audience segments available only through Sabio. App Science connects mobile device and CTV streaming data from more than 1 billion device IDs and maintains a household graph of 80 million U.S. household, representing 70% of all streaming households. This scale and representation ensure advertisers can engage audiences that reflect the full diversity of the U.S. population.
TVision's CTV Campaign Measurement solution provides person-level data, including presence in room, co-viewing and attention. TVision's always-on, passive, second-by-second CTV panel ensures the company is measuring hundreds of CTV apps and millions of viewing sessions.
About Sabio
Sabio Holdings (TSXV: SBIO, OTCQB: SABOF) is a Los Angeles-based Adtech company specializing in helping top 100 global brands reach, engage, and validate (R.E.V) streaming TV audiences in a highly fragmented media ecosystem. Sabio leverages its complete end-to-end ad-supported streaming tech stack, which features App Science™—a non-cookie-based SaaS analytics and insights platform with a proprietary 80 million household graph and AI capabilities—alongside its ad-serving technology and direct supply.
For more information, visit: sabioctv.com
About TVision
TVision provides second-by-second, person-level data about how people watch TV – who's watching, what they're watching, and how much attention they are paying to both linear and streaming TV. Advertisers, agencies, networks, streaming content providers, measurement companies, and data platforms use TVision data to make more informed media decisions, measure performance, produce content that engages audiences, and benchmark their results against competitors. TVision is headquartered in New York City, with offices in Boston and Tokyo.
Neither the TSX Venture Exchange nor its Regulation Service Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
For further information: Sajid Premji, Chief Financial Officer, investor@sabio.inc, Phone: 1.844.974.2662; Sam Wang, Investor Relations, investor@sabio.inc
SOURCE Sabio Inc.
View original content: http://www.newswire.ca/en/releases/archive/January2026/13/c9756.html
FAQ**
How does Sabio Holdings Inc. (SBIO:CC) ensure that its App Science audience segments consistently outperform CTV industry attention metrics, and what specific strategies contribute to this success?
Can you explain the methodology behind TVision’s research that validates the effectiveness of Sabio Holdings Inc. (SBIO:CC) audience segments in driving higher attention levels compared to CTV averages?
What implications do Sabio Holdings Inc. (SBIO:CC) audience performance metrics have for advertisers looking to maximize engagement during streaming TV campaigns?
How does the integration of App Science's proprietary data with Sabio Holdings Inc. (SBIO:CC) ad tech stack enhance the targeting of diverse audience segments in a fragmented media landscape?
**MWN-AI FAQ is based on asking OpenAI questions about Sabio Holdings Inc. (OTC: SABOF).
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