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Dogfish Head & the Grateful Dead Launch NEW Grateful Dead Citrus Daydream Lager

MWN-AI** Summary

Dogfish Head Craft Brewery has teamed up once again with the iconic Grateful Dead to launch Grateful Dead Citrus Daydream Lager, a refreshing addition to their collaborative lineup. Officially introduced on February 18, 2026, this easy-drinking American Rice Lager boasts a 5.3% ABV and is brewed with a blend of rice and sustainable Fonio grain from Africa, imparting a crisp and clean profile. Enhanced by Lemondrop and Contessa hops, and infused with lemongrass, lime, and lemon peel, Citrus Daydream Lager delivers a bright citrus explosion that evokes summer vibes.

In tandem with the beer launch, Dogfish Head has introduced the “Daydream Playbook,” an online creative resource hub designed to inspire curiosity and encourage innovative thinking. This platform aligns with the ethos shared by Dogfish Head and the Grateful Dead, promoting exploration beyond conventional boundaries. The playbook includes stories, videos, and Q&A sessions aimed at nurturing creativity and off-centered ideas.

Celebrating more than a decade of collaboration, this new lager follows the success of the Grateful Dead Juicy Pale Ale, which was launched in early 2025 and became one of Dogfish Head’s top-selling innovations. Both beers feature the Grateful Dead's “Steal Your Face” logo, further solidifying their connection to the band’s rich culture.

Sam Calagione, founder of Dogfish Head, reflected on the profound journey of collaborating with such a culturally significant group: “It is only by continuously pushing the boundaries […] that both Dogfish and the Grateful Dead have blossomed into what we are now.” Available in 6-packs across the nation, Grateful Dead Citrus Daydream Lager aims to inspire fans to embrace their creativity and live life off the beaten path, much like the band has done for decades.

MWN-AI** Analysis

The recent collaboration between Dogfish Head and the Grateful Dead to launch the Grateful Dead Citrus Daydream Lager is a notable event in the craft beer market, representing both innovation and cultural resonance. This new offering builds on the success of their previous joint venture, the Grateful Dead Juicy Pale Ale, which became the biggest product launch in Dogfish Head's history. With the inclusion of sustainable ingredients like Fonio grain and a focus on unique flavor profiles, they are tapping into the growing consumer demand for sustainable and artisanal products.

For investors and market analysts, this partnership illustrates the power of brand synergy. Dogfish Head's ability to leverage the cultural significance of the Grateful Dead provides it with a strong marketing edge against competitors. The planned accompanying resource, the “Daydream Playbook,” promotes creativity and curiosity, aligning perfectly with the Grateful Dead's ethos and enhancing brand loyalty among fans and consumers.

As the craft beer segment continues to evolve, products like the Citrus Daydream Lager cater to consumers looking for sessionable options, with the added appeal of storytelling and cultural cachet. With a 5.3% ABV, the lager is positioned as an approachable choice for diverse markets, appealing especially to younger demographics.

Investors should keep an eye on the lager's sales performance and its impact on Dogfish Head’s broader portfolio. As seen from previous launches, successful outcomes can enhance brand reputation and increase market share. Observing the responses to this new product and the metrics from the accompanying promotional platforms could provide valuable insights into the future trajectory of craft collaborations. Overall, Dogfish Head's innovative approach could yield significant returns in the craft beverage market, reinforcing the importance of creativity, sustainability, and community connection in driving growth.

**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.

Source: GlobeNewswire

MILTON, Del., Feb. 18, 2026 (GLOBE NEWSWIRE) -- Dogfish Head and the Grateful Dead are back for a repeat performance with Grateful Dead Citrus Daydream Lager. This week, the longtime collaborators unveiled their latest year-round brew, accompanied by the launch of Dogfish Head’s “Daydream Playbook,” an online resource hub for creative exploration. Just like the beer, the “Daydream Playbook” is built on the belief that some of the most meaningful ideas (and the tastiest beers) emerge when wandering off the main path.

Hitting shelves in 6pk/12oz cans nationwide, Grateful Dead Citrus Daydream Lager (5.3% ABV) is an easy drinking American Rice Lager brewed with carefully selected rice and sustainable Fonio grain from Africa, hopped with a mix of Lemondrop and Contessa hops, and brightened with lemongrass, lime and lemon peel. The resulting beer is crisp, clean and super-sessionable with a splash of citrus for a drinking experience reminiscent of sunshine and daydreams. Track down some Grateful Dead Citrus Daydream Lager using Dogfish Head’s Fish Finder.

INTRODUCING THE “DAYDREAM PLAYBOOK”

To celebrate the debut of Grateful Dead Citrus Daydream Lager, Dogfish Head unveiled its “Daydream Playbook,” a digital guide championing creativity, encouraging curiosity and rewarding off-centered thinking – components integral to the dreamer-like ethos Dogfish Head and the Grateful Dead share. Inviting drinkers on an off-the-beaten-path journey, the resources, stories, videos and Q&As featured in the “Daydream Playbook” will act as a living, breathing hub for folks seeking enjoyment, experimentation and the same “road-less-traveled” creativity that has made Dogfish Head and the Grateful Dead the categorial icons they are today.

“Dogfish Head and the Grateful Dead both began as mere ideas, and thinking back to the beginnings of Dogfish, never in my wildest daydreams did I imagine we would one day be collaborating with a group as culturally influential as the Grateful Dead,” said Sam Calagione, Dogfish Head Brewer & Founder. “One heck of a wild ride, our now more than 10-year relationship with the Dead has reinforced my belief in the value of thoughtful, authentic, against-the-grain experimentation ... failures be damned. It is only by continuously pushing the boundaries of the beer and music industries that both Dogfish and the Grateful Dead have blossomed into what we are now, and together, I hope we can inspire others to do the same – to chart their own courses as they embark on their own explorations of goodness.”

Offering a content-rich counterpoint to life’s overly serious hustle culture, Dogfish Head’s “Daydream Playbook” is meant to inspire drinkers and music-lovers alike, helping them turn their daydreams into realities – just like the founders of Dogfish Head and the Grateful Dead have! Check out Dogfish Head’s “Daydream Playbook” at www.dogfish.com/daydream-playbook, and bookmark that page, as new content will be added weekly.

A CREATIVE PHILOSOPHY YOU CAN TASTE

Continuing Dogfish Head and the Grateful Dead’s more than 10-year partnership, Grateful Dead Citrus Daydream Lager builds on the success of Grateful Dead Juicy Pale Ale (5.3% ABV), launched in early 2025. A light, easy-drinking pale ale brewed with Kernza perennial grains from The Land Institute, and hopped with a mix of El Dorado and Azacca hops, Grateful Dead Juicy Pale Ale was the biggest product launch in Dogfish Head history, concluding 2025 as the #1 innovation 6pk* in the Craft Domestic Specialty (CDS) category.

“Fans of the Grateful Dead are totally engrained in its culture and can easily identify when something doesn’t fit seamlessly with the band’s ethos,” said David Lemieux, the Grateful Dead’s Archivist & Legacy Manager. “It’s Dogfish and the Dead’s shared values of creativity and non-conformity, and their laser focuses on remaining true to themselves that has made this partnership so successful. Fans felt the genuine connection between our brands with Grateful Dead Juicy Pale Ale and I’m certain they will with Grateful Dead Citrus Daydream Lager, too.”

Similar to Grateful Dead Juicy Pale Ale, Grateful Dead Citrus Daydream Lager is a light, easy-drinking craft beer option featuring two distinct hop varieties and one sustainability-oriented grain. It also features the Grateful Dead’s iconic “Steal Your Face” logo on its bright green and psychedelic yellow packaging, just like its predecessor. Complementary offerings, Grateful Dead Citrus Daydream Lager and Grateful Dead Juicy Pale Ale will live side-by-side in Dogfish Head’s year-round lineup of beers.

For more on Dogfish Head and the Grateful Dead, see www.dogfish.com and www.gratefuldead.net, respectively.

*Circana 52 W/E 12/28/25

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DOGFISH HEAD CRAFT BREWERY:
With quality, creativity and non-conformity at its core, Dogfish Head has been committed to brewing unique beers with high-caliber culinary ingredients outside the Reinheitsgebot since the day it opened nearly 30 years ago. Dedicated to exploring goodness of all kinds, Dogfish Head later expanded its beverage artistry beyond just craft beer to produce award-winning portfolios of full-proof spirits – whiskeys, gins, vodkas, rums and more – and spirits-based, ready-to-drink canned cocktails. A Boston Beer Company brand and proud supporter of the Independent Craft Brewing Seal, Dogfish Head is a Delaware-based entity consisting of Dogfish Head Craft Brewery, a production brewery and tasting room; Dogfish Head Distilling Co., a production distillery; Brewings & Eats, a brewpub and live music venue; Chesapeake & Maine, a seafood and cocktail spot; and the Dogfish INN, a beer-themed, canal-front hotel. For more about Dogfish Head, please visit www.dogfish.com or follow the brand on social media.      

GRATEFUL DEAD:
The Grateful Dead is a social and musical phenomenon that grew into a genuine American treasure. In 1965, an entire generation was linked together by common ideals, gathering by the hundreds and thousands. This movement created a seamless connection between the band and its fans. As the band toured, Dead Heads would follow. Not because it was a part of popular culture but because it is a true counterculture that exists to this very day-one that earnestly believes in the value of its beliefs. By 1995, the Grateful Dead had attracted the most concertgoers in the history of the music business, and today remains one of the all-time leaders in concert ticket sales. Eventually, the caravan evolved into a community with various artists, craftsmen and entrepreneurs supplying a growing demand for merchandise that connected them to the music with their final tally being 2,318 total concerts. The band was inducted into the Rock & Roll Hall of Fame in 1994 and received a Recording Academy Lifetime Achievement Award in 2007, commemorated in the 47th class of the Kennedy Center Honorees, as well as the 2025 MusiCares Persons of the Year honored at the 67th Annual GRAMMY® Awards. The Grateful Dead celebrated their 66th Top 40 album on the Billboard chart —a feat no other artist has achieved —claiming the Guinness World Records title for the most Top 40 albums charted on the US Billboard 200.

Attachments


Megan BaylesDogfish Head Craft Brewery3024993149megan.bayles@dogfish.com

FAQ**

How does the collaboration between Dogfish Head and the Grateful Dead, specifically with the Grateful Dead Citrus Daydream Lager, reflect the values of Boston Beer Company Inc. SAM?

The collaboration between Dogfish Head and the Grateful Dead, exemplified by the Grateful Dead Citrus Daydream Lager, reflects Boston Beer Company's values of innovation, creativity, and community, celebrating unique cultural partnerships while delivering distinctive, quality craft beer experiences.

What marketing strategies are being implemented for Grateful Dead Citrus Daydream Lager, and how do they align with Boston Beer Company Inc. SAM's vision for creativity and non-conformity?

Grateful Dead Citrus Daydream Lager employs experiential marketing, collaborations with artists, and a focus on community engagement, aligning with Boston Beer Company Inc.'s vision for creativity and non-conformity by celebrating unique culture and artistic expression.

Given the success of the Grateful Dead Juicy Pale Ale, what expectations does Boston Beer Company Inc. SAM have for Grateful Dead Citrus Daydream Lager's performance in the market?

Boston Beer Company Inc. expects Grateful Dead Citrus Daydream Lager to build on the success of Grateful Dead Juicy Pale Ale, anticipating strong market performance driven by brand loyalty and growing consumer interest in innovative craft beers.

How does the “Daydream Playbook” tie into Boston Beer Company Inc. SAM's commitment to cultivating innovative experiences related to its products?

The "Daydream Playbook" aligns with Boston Beer Company Inc. SAM's commitment to innovation by offering creative strategies that enhance consumer engagement and create immersive experiences around its products, ultimately fostering brand loyalty and market differentiation.

**MWN-AI FAQ is based on asking OpenAI questions about Boston Beer Company Inc. (NYSE: SAM).

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