Splash Beverage Group Announces Joint Venture With BAAD Ventures, Accelerating Entry Into the Rapidly Expanding Hemp-Based THC Beverage Category
MWN-AI** Summary
Splash Beverage Group, Inc. (NYSE American: SBEV) has announced a strategic joint venture with B.A.A.D Ventures LLC (BAAD), aimed at enhancing its position in the burgeoning hemp-based THC beverage sector. This partnership, formalized after three months of collaboration, sees Splash acquiring a 51% ownership of the joint venture, while BAAD retains 49%.
The venture will center on Nimbus, a hemp-derived THC flavored seltzer that has already shown promising results in various retail channels. With its composition of 10 mg of hemp-derived THC, Nimbus has recorded strong sales, repeat purchases, and consumer interest, positioning it for swift expansion into multiple states. William Meissner, President and CMO of Splash, emphasized the rapid growth within the THC beverage category and expressed confidence that Nimbus’ innovative branding and market performance will facilitate further portfolio expansion.
BAAD voiced optimism about the joint venture, noting that Nimbus exceeded early expectations, highlighting the brand's potential for growth. The partnership is expected to capitalize on Splash’s robust distribution networks and brand development expertise, complemented by BAAD’s established presence in the hemp beverage market, production capabilities, and knowledge of regulatory challenges.
The immediate plan includes expanding into six additional states where regulations permit the sale of hemp-derived THC beverages, with longer-term objectives for broader distribution, including direct-to-consumer avenues. This venture reflects a broader strategy, as both companies aim to create a vertically integrated platform to enhance supply-chain efficiencies and introduce new products within the expanding THC beverage landscape.
This strategic collaboration showcases Splash’s dedication to innovation, seeking to leverage the dynamic nature of the cannabis-infused beverage market for sustained growth.
MWN-AI** Analysis
The recent announcement by Splash Beverage Group (NYSE American: SBEV) entering a joint venture with B.A.A.D Ventures marks a significant strategic move into the burgeoning hemp-based THC beverage market. This sector is poised for rapid growth, driven by changing consumer preferences and evolving regulations. As a financial analyst, I see several key factors for investors to consider when evaluating this opportunity.
First, the joint ownership structure—where Splash retains a 51% stake—provides a balanced approach to risk and reward. Splash's established distribution networks and brand-building expertise, combined with BAAD's successful hemp-derived product, notably the Nimbus seltzer, could lead to effective scaling and market penetration. This symbiotic relationship could enhance brand visibility and accelerate growth.
The performance indicators for Nimbus are particularly promising. Reports of strong velocities and repeat purchases reflect robust consumer demand and potential for sustained market traction. With plans for multi-state expansion and a vertically integrated platform, Splash and BAAD can streamline operations and respond quickly to market needs.
Furthermore, the decision to expand into states allowing direct-to-consumer shipping of hemp-derived THC beverages indicates not just ambition but strategic foresight. This could facilitate a broader customer base and enhance revenue streams.
It is essential for investors to recognize the evolving regulatory landscape surrounding THC products, which could impact market dynamics. However, Splash's proactive approach helps mitigate these risks, positioning the company favorably as the market matures.
In conclusion, this joint venture not only strengthens Splash Beverage's footprint in a high-growth area but also presents an attractive opportunity for potential investors looking to capitalize on the future of innovative beverage products. Monitoring Nimbus's performance and market responses will be critical as this venture unfolds.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
FORT LAUDERDALE, FL - November 25, 2025 (NEWMEDIAWIRE) - Splash Beverage Group, Inc. (NYSE American: SBEV) (“Splash” or the “Company”), a portfolio company of emerging and innovative beverage brands, today announced it has entered into a joint venture (“JV”) with B.A.A.D Ventures LLC (“BAAD”), marking the Company’s strategic expansion into the fast-growing hemp-based THC beverage category. Under the terms of the JV, Splash will hold a 51% ownership interest, with BAAD owning 49%.
This JV formalizes more than three months of coordinated work between the companies and combines complementary strengths to accelerate growth in one of the most dynamic segments in the beverage industry.
Splash brings deep brand-building expertise, established distribution networks, and proven beverage-innovation capabilities. BAAD brings a high-performing hemp-derived THC beverage brand already succeeding in market, alongside growth capital, secure production capacity, and specialized experience navigating the nuances of the category.
At the center of the JV is Nimbus, a 10 mg hemp-derived THC flavored seltzer that has delivered exceptional early performance across multiple retail formats. With strong velocities, repeat purchase and compelling consumer pull-through, Nimbus is now positioned for rapid multi-state expansion.
“The THC beverage category is expanding at an extraordinary speed, and this partnership with the team at Nimbus and BAAD puts us meaningfully ahead of the curve,” said William Meissner, President and Chief Marketing Officer at Splash. “Nimbus is a standout trademark, light, airy, and evocative of the product’s core functional benefit. It’s already a top performer in its launch markets, and we see significant room for innovation and portfolio expansion under the Nimbus banner,” Meissner continued.
BAAD highlighted Nimbus’s early success and the strategic importance of the JV. “Nimbus exceeded expectations from day one. It was clear we had a brand with significant potential, and partnering with Splash brings the scale and category expertise needed to unlock its next phase of growth,” BAAD Ventures said in a statement.
The Nimbus growth plan is already underway. The JV intends to expand into six additional states immediately, followed by broader rollouts in states permitting direct-to-consumer shipment of hemp-derived THC beverages.
Nimbus is the first of several anticipated assets within the new venture. Together, Splash and BAAD plan to build a vertically integrated platform, expanding supply-chain efficiencies, deepening manufacturing capabilities, and bringing forward new brands across key sub-categories of the growing THC beverage landscape.
About Splash Beverage Group, Inc.
Splash Beverage Group, Inc. owns and operates a portfolio of alcoholic and non-alcoholic beverage brands. The Company’s strategy includes developing early-stage brands as well as acquiring and accelerating established brands with unique market positioning or category innovation. Led by an experienced management team, Splash focuses on scaling its portfolio through strategic acquisitions, disciplined brand development, and expansion of its national and international distribution network.
More information:
www.SplashBev.com
www.chispotequila.com
www.nimbuschill.com
Follow Splash Beverage Group on X (Twitter):
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of U.S. federal securities laws. These statements reflect management’s current expectations and assumptions and involve risks and uncertainties that may cause actual results to differ materially. For a discussion of these risks, please refer to the Company’s filings with the U.S. Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q. The Company undertakes no obligation to update forward-looking statements except as required by law.
Contact Information:
Splash Beverage Group 954-745-5815 Info@SplashBeverageGroup.com
Dennis Burns 567-237-4132 dburns@SplashBeverageGroup.com
FAQ**
How does the joint venture between Splash Beverage Group Inc. (NV) SBEV and B.A.A.D Ventures LLC enhance the competitive positioning of Nimbus in the expanding hemp-based THC beverage market?
In what ways does Splash Beverage Group Inc. (NV) SBEV plan to leverage its established distribution networks to facilitate the multi-state expansion of Nimbus?
What specific innovations and new brands does Splash Beverage Group Inc. (NV) SBEV anticipate developing under the Nimbus brand within the hemp-derived THC beverage category?
How do the early sales velocities and consumer response for Nimbus impact the strategic growth plans of Splash Beverage Group Inc. (NV) SBEV in the rapidly evolving THC beverage landscape?
**MWN-AI FAQ is based on asking OpenAI questions about Splash Beverage Group Inc. (NV) (NYSE: SBEV).
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