Springbig Expands Executive Team with Strategic Hires to Drive Next Phase of Growth
MWN-AI** Summary
Springbig, a prominent provider of marketing automation software and customer loyalty solutions, has announced a strategic expansion of its executive team to propel its next phase of growth. Located in Boca Raton, Florida, the company has recently welcomed three seasoned executives, signifying its commitment to innovation and operational excellence as it scales its SaaS platform across North America.
Notably, Jaret Christopher has taken on the roles of CEO and President and has been appointed to the Board of Directors. With over 25 years of experience in the technology sector and a proven track record of success in high-growth vertical SaaS companies, Jaret brings invaluable expertise in SaaS, AI, CRM, MarTech, and Analytics. His history of leading successful exits positions Springbig for future growth opportunities.
Joining Jaret is James Cabral as Chief Operating Officer. James possesses a rich background in directing high-performance go-to-market teams, having most recently served at Warehouse Exchange. His previous roles at Gordian and OneSource demonstrate his capacity to guide companies through successful acquisitions and growth phases.
Additionally, the company welcomes Jason Moos as Chief Financial Officer. Jason, who succeeds Paul Sykes, has over two decades of financial leadership experience, including pivotal roles at Fleetworthy Solutions and SMS Assist, where he significantly boosted revenue and oversaw major acquisitions.
David Schachter has also been appointed Vice President of Business Development, contributing over a decade of experience in CRM and SaaS. His entrepreneurial background and extensive network will aid Springbig in expanding its customer acquisition strategies.
With this enhanced leadership team, Springbig positions itself to accelerate product innovation, operational scale, and deepen client relationships, aligning with its mission to deliver impactful marketing solutions in regulated industries.
MWN-AI** Analysis
The recent strategic expansion of Springbig's executive team, highlighted by the appointments of Jaret Christopher as CEO, James Cabral as COO, and Jason Moos as CFO, signals a pivotal moment for the company. With an established track record in scaling technology companies, these hires underscore Springbig's commitment to enhancing its position in the competitive MarTech landscape, particularly in the realm of customer loyalty solutions and marketing automation.
From an investment perspective, this transition could present a compelling opportunity for potential investors. The experience that Jaret Christopher brings, especially in navigating complex regulatory environments and driving growth in vertical SaaS, positions Springbig favorably for scaling its operations across North America. His previous successes with high-profile acquisitions illustrate his capability to enhance shareholder value, a positive indicator for future expansions and profitability.
James Cabral’s experience in go-to-market strategies indicates a renewed focus on optimizing sales and operational efficiencies, which could lead to increased market share and enhanced customer retention rates. Meanwhile, Jason Moos’s deep financial acumen bodes well for improving operational metrics and guiding Springbig through M&A opportunities that could provide lucrative growth avenues.
Moreover, David Schachter's role in business development is vital to forging partnerships that will expand Springbig's footprint in regulated industries, which is crucial for sustained growth in niches that demand compliance and specialized marketing solutions.
For investors, it is advisable to monitor Springbig closely as these changes unfold. The company’s focus on innovation, operational excellence, and strategic partnerships, combined with robust leadership, suggests an upward trajectory. As Springbig aims to leverage its enhanced capabilities, it could provide an attractive investment proposition for those looking to capitalize on growth in the evolving MarTech ecosystem.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
BOCA RATON, Fla., May 08, 2025 (GLOBE NEWSWIRE) -- Springbig (OTCQB: SBIG), a leading provider of marketing automation software and customer loyalty solutions, is excited to announce the addition of three seasoned executives to its leadership team. These strategic hires reflect the company’s commitment to continued growth, innovation, and operational excellence as it scales its SaaS platform and services across North America.
Springbig also recently announced that Jaret Christopher has joined the company as its new CEO & President and has been appointed to its Board of Directors. Jaret is a highly accomplished technology entrepreneur with over 25 years of experience building high-growth vertical SaaS companies. He has led multiple successful exits, including transactions to WM Technology, Ellie Mae (acquired by Thoma Bravo), and DBusiness, a data and lead-gen platform backed by Wasserstein Perella & Co. and Tribune Ventures. His deep expertise in SaaS, AI, CRM, MarTech, and Analytics makes him a major addition to the leadership team. A proven and visionary executive, Jaret’s track record of scaling software businesses and delivering innovation in regulated and complex industries significantly strengthens Springbig’s position for future growth.
James Cabral joins as Chief Operating Officer, bringing a wealth of experience in leading high-performance go-to-market teams. With a track record of success at both early-stage startups and large public companies, James most recently served as Chief Operating Officer at Warehouse Exchange. There, he oversaw sales, marketing, and operations for a platform dedicated to optimizing commercial real estate usage. Prior to that, he held key executive roles at Gordian—where he led the RSMeans division through its acquisition by Fortive—and OneSource, where he played a pivotal role in guiding the company through a successful acquisition.
Jason Moos joins Springbig as Chief Financial Officer, with over 20 years of financial and operational leadership, succeeding Paul Sykes, who has stepped down from the role. Jason previously served as CFO at Fleetworthy Solutions, where he led two major acquisitions and expanded the company’s market presence in the fleet software sector. He also held senior leadership roles over 12 years at SMS Assist, where he was instrumental in scaling the company’s revenue by over 1500% and driving one of the largest private-to-private deals in proptech history. Jason is a CPA and a graduate of Miami University, with a deep background in M&A, financial strategy, and operational growth.
David Schachter has been appointed Vice President of Business Development, further strengthening Springbig’s customer acquisition and partnership strategy. A successful entrepreneur and sales executive, David brings over a decade of experience in CRM and SaaS, including co-founding Vice CRM and playing a founding role at Sprout CRM, which was acquired by WM Technology. His deep network and expertise in regulated industries will be vital as Springbig continues to expand its reach.
“These hires reflect our ongoing commitment to building a world-class team capable of scaling Springbig to new heights,” said Jaret Christopher, CEO & President of Springbig. “James, Jason, and David each bring exceptional leadership, deep industry expertise, and proven track records of success. I am thrilled to welcome them aboard as we continue our mission to deliver innovative, results-driven marketing solutions to regulated industries and beyond.”
Springbig’s enhanced leadership team positions the SaaS company to accelerate its product innovation, scale operations, and deepen relationships with clients and partners across the rapidly evolving MarTech ecosystem.
About Springbig
Springbig (OTCQB: SBIG) is a leading provider of marketing solutions, customer loyalty programs, and omnichannel communication technology for retailers and brands. With a powerful suite of CRM and marketing automation tools, Springbig helps businesses grow customer retention, increase revenue, and drive engagement in regulated markets.
Contact:
Gabby Marazzi
gmarazzi@springbig.com
FAQ**
How does Springbig's recent leadership expansion, including Jaret Christopher as CEO, align with its strategic goals for future growth, especially considering the competitive landscape involving Tuatara Capital Acquisition Corporation TCAC?
Can you explain how the experiences of James Cabral and Jason Moos will enhance Springbig's operational capabilities, particularly in light of emerging opportunities in the MarTech sector influenced by trends set by Tuatara Capital Acquisition Corporation TCAC?
In what ways does Springbig plan to leverage David Schachter's expertise in CRM and SaaS to strengthen customer acquisition and partnerships, especially in comparison to initiatives by Tuatara Capital Acquisition Corporation TCAC?
Given your commitment to innovation and operational excellence, how does Springbig intend to differentiate itself in the market, especially as it relates to potential collaborations or industry positioning with Tuatara Capital Acquisition Corporation TCAC?
**MWN-AI FAQ is based on asking OpenAI questions about SpringBig Holdings Inc. (OTC: SBIG).
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