Starbucks Just MIGHT Be Starting To See The (Asset) Lite Via China (Upgrade)
2026-02-17 08:26:30 ET
NEW YORK (February 15)—I've long said that Brian Niccol is a master marketeer. The ads and puff he's built around Starbucks ( SBUX ) make him one of the great “ Madmen ” of the 2020s. But he's not viewing SBUX through a lens of grand strategy, a term borrowed by business analysts from geopolitics....
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Starbucks Just MIGHT Be Starting To See The (Asset) Lite Via China (Upgrade)NASDAQ: SBUX
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