Epson Introduces New Photo Printer Designed to Inspire Creatives, Hobbyists and Families
MWN-AI** Summary
Epson has launched its new Expression Photo XP-980, a wireless color all-in-one photo printer designed to cater to the diverse needs of families, creatives, and hobbyists. As more homes evolve into creative hubs, the XP-980 aims to fuel creativity by producing vibrant, professional-quality photo prints. This innovative printer comes equipped with a 6-Color Claria® Photo HD ink system, enabling users to print borderless images up to 11" x 17" in size, and yields high-quality 4" x 6" photos in just 11 seconds, making it an excellent choice for everything from wall art to imaginative school projects.
Megha Shukla, Epson’s group product manager, highlighted the printer's user-friendly design that offers both convenience and reliability, allowing for seamless integration into any home or workspace. Its compact size is complemented by a built-in scanner, copier, and a 4.3" color touchscreen, which includes an Easy Mode for enhanced usability. The XP-980 also features built-in Wi-Fi Direct connectivity, enabling wireless printing from various devices, including laptops, smartphones, and tablets.
The printer's capabilities are further enhanced through the Epson Smart Panel® app and the Creative Print Mobile App, providing versatile options for photo adjustments and printing. With a retail price of $379, the Expression Photo XP-980 is available nationwide through major retailers and on Epson's online store.
Epson, a global leader in technology, is dedicated to enriching lives through compact, efficient innovations while pursuing goals of sustainability, including becoming carbon negative by 2050. For more details, visit their website at epson.com.
MWN-AI** Analysis
Epson's launch of the Expression Photo XP-980 presents a compelling opportunity for investors considering the home technology and printing sectors. Priced at $379, this all-in-one photo printer is designed to attract a diverse customer base, including families, creatives, and hobbyists looking for professional-quality prints in the comfort of their homes.
The XP-980 features a cutting-edge 6-color ink system which enhances the vibrancy and detail of prints, catering to an audience that increasingly seeks high-quality outputs for personal projects. With borderless printing capabilities and fast print speeds, the printer promises to meet the demands of busy households while promoting creativity—an essential factor as many people continue to embrace DIY projects.
Epson's strategic positioning in elevating home printing experience aligns with growing consumer trends towards customization and creativity, particularly in a post-pandemic world where home environments are repurposed for multifaceted activities such as remote work, homeschooling, and hobbies. The printer’s compatibility with smartphones and tablets through the Epson Smart Panel app simplifies the printing process and targets tech-savvy millennials and Gen Z consumers who prioritize convenience.
Moreover, as consumer habits shift toward sustainable living, Epson's commitment to eco-friendly practices adds to its brand appeal. The company's emphasis on becoming carbon negative by 2050 positions it favorably in an increasingly environmentally conscious market.
For investors, keeping an eye on sales performance and market reception of the XP-980 could be beneficial, especially in light of the expanding market for home and office printing solutions. As Epson feeds into the rising demand for versatile, quality printing within the home, their innovative product offerings may significantly enhance revenue channels, making it a stock worth considering for those focused on growth in tech and consumer goods sectors.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
New Expression Photo XP-980 Delivers Exceptional Color Prints On-Demand in a Compact Design for Creatives
LOS ALAMITOS, Calif., Jan. 6, 2026 /PRNewswire/ -- As many homes turn into creative studios, craft rooms and even classrooms, today's families and creatives are seeking technology that sparks inspiration and blends effortlessly into any environment. To support this transformation, Epson today announced the Expression® Photo XP-980 wireless color all-in-one wide-format printer, an innovative solution designed for families and hobbyists looking for vibrant, professional-quality photo prints. Featuring a 6-Color ink system and borderless printing up to 11" x 17", the XP-980 fosters creativity and collaboration, producing everything from frame-worthy wall art and custom posters to colorful vision boards and imaginative school projects.
"At Epson, we help users create and print with confidence, and the new Expression Photo XP-980 makes it simple for creative households and hobbyists to produce vivid, studio-worthy results at home," said Megha Shukla, group product manager, Consumer Inkjet, Epson America, Inc. "Blending convenience and reliability with rich, long-lasting color, this all-in-one solution delivers colorful family photos, wide-format capabilities and fits seamlessly into any home or workspace."
Crafted for creativity and reliability, the Expression Photo XP-980 brings creative ideas to life with 6-color Claria® Photo HD ink and outstanding print resolution. It produces stunning borderless prints up to 11" x 17" and yields brilliantly detailed 4" x 6" borderless photos in as little as 11 seconds.1 With a built-in scanner and copier in a compact design to fit in any home workspace, the all-in-one printer features built-in wireless connectivity, compatibility with the Epson Smart Panel® app,2 and versatile paper handling, including a rear feed for specialty paper. For added convenience, the XP-980 includes a 4.3" color touchscreen, including Easy Mode for enhanced visibility and ease of use.
The Expression Photo XP-980 offers advanced features that make printing effortless for busy families and creators. With convenient wireless printing from laptops, desktops, smartphones, or tablets3 via Wi-Fi Direct®,4 users can print from any room, anytime. Additional capabilities like the Creative Print Mobile App5 and integrated photo adjustment tools further boost productivity and creative expression for everyone to enjoy.
Pricing and Availability
The Expression Photo XP-980 ($379) is now available through major retail stores nationwide and at Epson's e-store, www.epsonstore.com. For more information, please visit www.epson.com.
About Epson
Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson's goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.
Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1 trillion. global.epson.com/
Epson America, Inc., based in Los Alamitos, Calif., is Epson's regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson, please visit: epson.com. You may also connect with Epson America on Facebook (facebook.com/Epson), X (x.com/EpsonAmerica), YouTube (youtube.com/epsonamerica), and Instagram (instagram.com/EpsonAmerica).
1 Color photo in Draft Mode on Premium Photo Paper Glossy measured from start of paper feed. Actual print times will vary based on factors including system configuration, software and page complexity. For more information, visit epson.com/printspeed
2 Requires Epson Smart Panel app download. Data usage fees may apply.
3 Most features require an Internet connection to the printer, as well as an Internet- and/or email-enabled device. For a list of Epson Connect™ enabled printers and compatible devices and apps, visit epson.com/connect
4 Wi-Fi CERTIFIEDTM; level of performance subject to the range of the router being used. Wi-Fi Direct® may require printer software.
5 Requires Creative Print Mobile App download and a compatible smart device. Data usage fees may apply. For more information, please visit epson.com/support
EPSON, Claria, Epson Smart Panel and Expression are registered trademarks and Epson Connect is a trademark of Seiko Epson Corporation. Wi-Fi Direct® is a registered trademark and Wi-Fi CERTIFIEDTM is a trademark of Wi-Fi Alliance®. All other product and brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks. Copyright 2026 Epson America, Inc.
SOURCE Epson America, Inc.
FAQ**
How does the Expression Photo XP-980's 6-color ink system compare to competitors in the same price range, particularly for professional-quality photo prints, in terms of color accuracy and durability, and what role does "Seiko Epson Corp Suwa Unsponsored ADR SEKEY" play in this market?
Considering the compact design of the XP-980, how does Epson plan to market this model to families and hobbyists, and what potential market share could "Seiko Epson Corp Suwa Unsponsored ADR SEKEY" capture in the growing home printing segment?
What are the expected sales projections for the newly introduced Expression Photo XP-980, and how might the pricing at $379 affect its competitiveness against similar offerings from other brands currently represented by "Seiko Epson Corp Suwa Unsponsored ADR SEKEY"?
With the integration of features like wireless connectivity and mobile app compatibility, how does Epson expect to leverage these advancements to increase user engagement, and what implications does this have for "Seiko Epson Corp Suwa Unsponsored ADR SEKEY" in terms of future product development?
**MWN-AI FAQ is based on asking OpenAI questions about Seiko Epson Corp Suwa Unsponsored ADR (OTC: SEKEY).
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