Shiseido: Struggling To Regain Momentum
Source: SeekingAlpha
2025-04-02 14:11:38 ET
Summary
- Shiseido's profitability has been declining due to weak sales in China and a significantly higher SG&A margin compared to competitors.
- The company's revenue from Japan and China, its main markets, has underperformed, impacting its overall growth trajectory.
- Despite high R&D margins, Shiseido's product portfolio and consumer awareness are less extensive than competitors, limiting its market reach.
- Given the competitive pressures and ineffective restructuring, I rate Shiseido as a Sell with a price target of $15.35, indicating an 18.8% downside.
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Shiseido: Struggling To Regain Momentum
Shiseido Co. Ltd.
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