Skylar and Leah Kateb Unveil Her First Signature Fragrance for Skylar: Double Dates
MWN-AI** Summary
Skylar has officially launched "Double Dates," the first signature fragrance crafted by Leah Kateb, who has recently taken on the role of Chief Creative Officer at Skylar. Set to redefine the brand’s identity, this new eau de parfum embodies a bold and elevated aesthetic, appealing to a fresh generation of fragrance enthusiasts.
Inspired by Leah Kateb’s Middle Eastern heritage and her penchant for delightful scents, Double Dates features an indulgent blend of sweet dates, sticky toffee, and brown sugar. This fragrance aims to evoke the intimate experience of sharing a dessert and captures the enchanting atmosphere of a perfect date night. Kateb expressed her excitement, stating, "Creating my first fragrance with Skylar has been the sweetest dream come true," and hopes her creation will resonate with others as much as it does with her.
Ross Sklar, CEO of Starco Brands—which owns Skylar—highlighted that this fragrance marks a significant chapter in the brand's journey, showcasing its commitment to personal and expressive scents. Further emphasizing its clean beauty ethos, Double Dates is vegan, cruelty-free, hypoallergenic, and safe for sensitive skin, merging indulgence with ethical responsibility.
Launching on October 9, 2025, the fragrance will be available in a 50ml eau de parfum for $90 and a 10ml travel spray for $30, initially on the Sephora app before a wider rollout on October 10. With the addition of Kateb, Skylar is poised for continued growth, embracing California's relaxed luxury and innovative scent experiences. For more information, interested consumers can visit Skylar's website or their social media channels.
MWN-AI** Analysis
Skylar's recent launch of Leah Kateb's first signature fragrance, Double Dates, marks a significant pivot in the brand's trajectory—emphasizing elevated, sophisticated sensibilities within the clean beauty space. As a financial analyst, I recommend keeping a close eye on this development, as it presents both risks and opportunities for investors.
Skylar is attempting to tap into the growing demand for unique fragrances that resonate with younger consumers, particularly those seeking sustainable and hypoallergenic products. Leah Kateb's cultural presence and her fresh perspective as a "Refounder" can create substantial brand loyalty and market buzz, potentially leading to increased sales and expansion in the premium fragrance sector.
However, investors should also consider the competitive landscape. The fragrance market is saturated with established brands and emerging niche players, all vying for consumer attention. Success hinges not only on the product quality but also on effective marketing and distribution. The partnership with Sephora is strategically crucial, as it provides an established platform for visibility. I recommend monitoring sale trends closely post-launch to gauge initial consumer response.
Furthermore, the investment in clean beauty aligns with broader consumer trends favoring sustainable and health-conscious products. If Skylar can successfully convey its unique value proposition and leverage Leah's influence, it could solidify its position in the market.
Overall, a cautious yet optimistic approach is warranted for stakeholders in Starco Brands (OTCQB: STCB). Continued innovation, the articulation of brand identity, and strategic marketing will play pivotal roles in determining the success of Double Dates and the future performance of Skylar. Engaging with consumer feedback will also be critical in refining product offerings and ensuring customer satisfaction.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
Inspired by Leah Kateb's heritage and obsession with smelling edible, Double Dates blends sweet dates, sticky toffee, and brown sugar into Skylar's most indulgent scent yet.
LOS ANGELES , Oct. 3, 2025 /PRNewswire/ -- Skylar is proud to announce the launch of Double Dates , the first fragrance created under the vision of Skylar's new Chief Creative Officer and "Refounder," Leah Kateb . This indulgent new eau de parfum signals a bold new era for Skylar as the brand continues its evolution into a more elevated, sophisticated territory while deepening its connection with a new generation of fragrance lovers.
Decadent yet refined, Double Dates blends the sweetness of ripe dates, the indulgence of sticky toffee, and the richness of brown sugar into a fragrance that is as inviting as it is sophisticated. Inspired by Kateb's Middle Eastern heritage and her playful love of smelling delicious at all times, the fragrance captures the intimacy of a shared dessert and the allure of a perfect date night, designed to linger long after the moment ends.
"Creating my first fragrance with Skylar has been the sweetest dream come true," said Leah Kateb . "Double Dates gives me that delicate, warm, and, most importantly, edible feel. I hope you guys love it as much as I do!"
"Leah's first fragrance with Skylar captures everything this next era stands for – personal, expressive, and completely unforgettable," said Ross Sklar , CEO of Starco Brands (parent company of Skylar). "We are thrilled to see her vision come to life in a scent that is so meaningful for Skylar and our community."
Crafted with Skylar's signature clean beauty standards, Double Dates is vegan, cruelty-free, hypoallergenic, and safe for sensitive skin – proving that indulgence and responsibility can exist hand in hand.
Double Dates is available starting October 9th as a 50ml eau de parfum ($90) and 10ml travel spray ( $30 ) exclusively on the Sephora app, rolling out nationwide on October 10 .
For more information about Double Dates or Skylar 's full fragrance portfolio, visit Skylar.com or follow along on Instagram and TikTok @Skylar.
About Skylar
Skylar, a Starco Brands (OTCQB : STCB) company, is redefining fragrance with sophisticated scents that are effortlessly California . Inspired by the natural beauty, creativity, and laid-back luxury of its Los Angeles home, Skylar blends innovative perfumery with West Coast sensibility—creating elevated, unforgettable fragrances designed to move with you from day to night, city to coast. Originally founded in 2017 as a pioneer in clean fragrance, 2025 ushers in a bold new chapter for the brand with LA-native Leah Kateb joining Skylar as its "Refounder" and Chief Creative Officer. With Kateb at the helm, the brand has embraced its roots more than ever—celebrating West Coast confidence, trend-setting individuality, and pushing the bounds of fragrance with adventurous new scents. The brand's full scent portfolio delights fans at stores nationwide, including Sephora, Macy's, Nordstrom, and Anthropologie. Skylar's full lineup, as well as its cult-favorite Scent Club, can also be found on its website - Skylar.com. Skylar is proudly vegan, cruelty-free, hypoallergenic, and safe for sensitive skin.
About Starco Brands
Starco Brands (OTCQB: STCB) invents consumer products with behavior-changing technologies that spark excitement in the everyday. Today, its disruptive brands include Whipshots®, the world's only vodka-infused whipped cream; Art of Sport, the body care brand designed for athletes and co-founded by Kobe Bryant ; Winona®, the first indulgent theater-popcorn spray powered by air; Skylar, the only fragrance that is both hypoallergenic and safe for sensitive skin; and Soylent, the complete non-dairy nutrition brand. A modern-day invention factory to its core, Starco Brands identifies whitespaces across consumer product categories. Starco Brands publicly trades on the OTCQB stock exchange. Visit starcobrands.com for more information.
About Leah Kateb
Leah Kateb has emerged as the undeniable breakout star of Love Island USA Season 6, captivating audiences and dominating the conversation like no one before her. With her unapologetic authenticity and electric charisma, Kateb has sparked one of the biggest social media surges in the show's history, cementing her status as a cultural force. As a trailblazer, Leah has carved out her own lane across media and business. From her signature vintage style that made her a verified trendsetter to her rise as a powerhouse entrepreneur, Kateb continues to evolve, elevate, and expand her empire. Leah continues to rewrite the rules and redefine what's possible across industries.
SOURCE Skylar
FAQ**
How does the launch of Leah Kateb's "Double Dates" fragrance align with Starco Brands Inc STCB's overall strategy to innovate and capture a new generation of consumers in the fragrance market?
What unique elements of Leah Kateb's Middle Eastern heritage influenced the scent profile of "Double Dates," and how does this fit within the broader identity of Starco Brands Inc STCB?
With the launch of "Double Dates" priced at $90 for a 50ml bottle, what are Starco Brands Inc STCB's projections for sales and market penetration in the clean fragrance sector?
How is Starco Brands Inc STCB planning to leverage social media and influencer marketing to promote "Double Dates" and enhance Leah Kateb's brand visibility?
**MWN-AI FAQ is based on asking OpenAI questions about Starco Brands Inc (OTC: STCB).
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