The Tile Shop Expands Exclusive Collaboration With Designer Kelli Fontana, Adds New Patterned and Porcelain Tile Designs
MWN-AI** Summary
The Tile Shop, a prominent Minnesota-based retailer specializing in natural stone and man-made tiles, has announced a significant expansion of its exclusive collaboration with designer Kelli Fontana. This enhancement to one of their most successful designer collections follows high customer demand for standout styles like "Inlay Proper," their best-selling patterned tile. The new additions, "Chain Reaction" and "Kloe," incorporate fresh patterns and textures, allowing for expressive and artful home installations.
Designer Kelli Fontana expressed her enthusiasm regarding the expansion, noting that the new designs foster a variety of creative possibilities, from romantic heritage layouts to bold graphic statements. Kirsty Froelich, Director of Design and Product Development at The Tile Shop, echoed this sentiment, highlighting the exceptional response to Fontana's work and its alignment with current trends in texture and pattern play.
"Chain Reaction" features polished marble mosaics that interlock across a matte background, available in colors like Pearl Beige and Black On Black. This design draws inspiration from high-end textiles, adding a modern edge suitable for various applications including walls and backsplashes. Conversely, "Kloe," a 6" x 6" porcelain tile, is named after Fontana's dog and is characterized by its soft ivory colors and decorative floral pattern.
These new designs are available at The Tile Shop's 140 showrooms across the U.S. and online. This collaboration is part of a broader strategy that includes partnerships with other notable designers, amplifying The Tile Shop's offerings in the competitive tile market. The company prides itself on delivering high-quality products and exceptional customer service, reinforcing its standing as a leading specialty retailer in the industry.
MWN-AI** Analysis
The Tile Shop's recent announcement about expanding its exclusive collaboration with designer Kelli Fontana signifies a strategic move that could bolster its market position in the interior design sector. With the introduction of new products like the Chain Reaction and Kloe tile designs, The Tile Shop is capitalizing on current consumer trends favoring personalized, textured, and patterned tiles. Importantly, the success of Fontana’s initial designs—including the top-selling Inlay Proper—illustrates a strong market demand for unique flooring options that blend artistry with functionality.
Investors should closely monitor how this collaboration impacts The Tile Shop's financial performance in the coming quarters. The positive reception from both consumers and designers suggests potential for increased foot traffic in showrooms, translating into higher sales volumes. By diversifying its offerings with exclusive designs that cater to a broad aesthetic palette—from heritage-inspired to bold modern styles—The Tile Shop is positioning itself well to attract a diverse customer base.
Additionally, The Tile Shop's extensive network of 140 locations across the U.S. can facilitate a robust distribution channel for these new product lines. The partnership with high-profile designers like Fontana could enhance the retailer’s brand recognition, make its products more desirable, and increase customer loyalty, which is essential in a competitive market.
However, investors should also remain vigilant of any broader economic factors that may influence consumer spending on home renovation projects, such as housing market fluctuations or changes in disposable income. Overall, The Tile Shop appears poised for growth through innovative product expansions and strategic designer collaborations, making it an attractive consideration for investors seeking exposure to the home improvement sector. Be prepared to reassess the stock performance and market conditions as the new designs hit the shelves.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
MINNEAPOLIS, Dec. 02, 2025 (GLOBE NEWSWIRE) -- The Tile Shop, the Minnesota-based specialty retailer of natural stone and man-made tiles, today announced new additions to its exclusive collaboration with designer Kelli Fontana, expanding one of the retailer’s top-performing designer collections. Following strong customer demand for standout Kelli Fontana styles like Inlay Proper —the company’s current #1 best-selling patterned tile—the new Chain Reaction and Kloe designs offer fresh opportunities for expressive pattern, elevated texture, and artful installations across the home.
“I am so thrilled to continue growing my partnership with The Tile Shop,” says Fontana. “Chain Reaction and Kloe open the door to even more creativity—from romantic, heritage-inspired layouts to bold graphic moments. Seeing how customers bring their own personality to these tiles is endlessly inspiring.”
“The response to Kelli’s designs has been exceptional from the beginning,” said Kirsty Froelich, Director of Design and Product Development at The Tile Shop. “Her work is beautiful, soulful, and instantly recognizable. These latest additions reflect key trends we’re seeing—texture, pattern play, and elevated neutrals—and we’re excited to see how homeowners and designers use them to create layered, collected, and highly personal spaces.”
About the New Designs
Chain Reaction
Available colors: Pearl Beige and Black On Black
Inspired by high-end textiles and luxury fashion houses, the Chain Reaction marble mosaic makes a bold, dynamic statement. Polished marble “chains” interlock across a matte marble background to create a sense of movement, depth, and modern edge ideal for walls, floors, and backsplashes.
Kloe
Available colors: Ivory and In Bloom
Named after Fontana’s dog, Kloe is a 6" x 6" porcelain tile with soft ivory coloring, patina edging, and romantic, heritage-inspired character. The solid Ivory offers timeless simplicity, while the In Bloom design features a charcoal, non-directional floral pattern that repeats seamlessly across tiles. Each style stands beautifully on its own or can be paired for custom layouts.
Chain Reaction, Kloe, and all other styles from The Tile Shop x Kelli Fontana collaboration are available now at The Tile Shop’s 140 showrooms throughout the U.S. and online at tiles?hop.com/collection/kelli-fontana .
In addition to the Kelli Fontana collaboration, The Tile Shop’s portfolio of exclusive designer partnerships includes Alison Victoria , Laura Park , Jeffrey Alan Marks , Nikki Chu , and Nate Berkus (launching Fall 2026), as well as heritage brands Laura Ashley and Morris & Co .
ABOUT THE TILE SHOP
Tile Shop Holdings, Inc., is a leading specialty retailer of natural stone, man-made and luxury vinyl tiles, setting and maintenance materials, and related accessories in the United States. The Tile Shop offers a wide selection of high-quality products, exclusive designs, knowledgeable staff and exceptional customer service in an extensive showroom environment. The Tile Shop currently operates 140 stores in 31 states and the District of Columbia.
The Tile Shop is a proud member of the American Society of Interior Designers (ASID), National Association of Homebuilders (NAHB), National Kitchen and Bath Association (NKBA), and the National Tile Contractors Association (NTCA). For more information, visit tileshop.com. Join The Tile Shop (#thetileshop) on Instagram , TikTok , Facebook , Pinterest and YouTube .
ABOUT KELLI FONTANA
Kelli Fontana is Classic. Bold. Whimsical. These three components inhabit each of her designs in varying degrees. Her warm, harmonious and thoughtfully considered artistic approach has captured the attention of renowned clients—world-class athletes, business leaders, and industry tastemakers. With over two decades of experience, Kelli and her team specialize in the development of multi-faceted residential real estate projects across North America. Her work is regularly featured in industry media, design catalogs, and luxury home publications.
Learn more at kellifontana.co or follow along on Instagram at @kellifontana_ .
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/cb6005f7-d6a2-4ff9-bcf3-4cfe63666441
Tile Shop Media Contact: mark.davis@tileshop.com
FAQ**
How do the recent design additions from Kelli Fontana, particularly Chain Reaction and Kloe, impact Tile Shop Holdings Inc. (TTSH) sales projections in the luxury tile segment?
Considering TTSH's expansion of its designer collaborations, what strategies are in place to leverage these partnerships for increased market share?
What metrics will Tile Shop Holdings Inc. (TTSH) use to evaluate the success of the Kelli Fontana collection compared to their overall product performance?
In light of the new Kelli Fontana designs, how does Tile Shop Holdings Inc. (TTSH) plan to enhance customer engagement both in-store and online?
**MWN-AI FAQ is based on asking OpenAI questions about Tile Shop Holdings Inc. (NASDAQ: TTSH).
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