TUI: Another Confirmation Of Upside, Updating For 2026E

2026-01-16 08:59:11 ET

I've been a long-time owner of TUI AG ( TUIFF ) shares now. I was the analyst, among others, who was positive on the company when it was "down in the dumps" some years ago during the post-COVID-19 fallout. I believe it's a testament to my ability to find value, if not to find the perfect timing for exits and entries. The reason I say this is that while the company has performed more than twice as well as the SPY, I also missed a bit of a rotation potential in 2025, as you can see below....

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