Utz Brands Showcases New Chips, Pretzels and Bestsellers at Natural Products Expo West
MWN-AI** Summary
Utz Brands, Inc. is set to showcase its newest salty snack innovations at the 2026 Natural Products Expo West, running from March 4-6 at the Anaheim Convention Center. Attendees can visit Booth 1117 in Hall A to sample offerings from Boulder Canyon, one of America's fastest-growing salty snack brands. Among its impressive lineup, Boulder Canyon will introduce the new "Boulder Batch Agave Sriracha" flavored kettle-style potato chips, which combine the sweetness of agave with the kick of sriracha, all cooked in avocado oil. This product, recognized for its gluten-free and Non-GMO Project Verified certifications, aims to satisfy consumers' growing preference for snacks made with healthier oils and bold, international flavors.
In addition to Boulder Canyon's new product launch, Utz will present its inaugural line of Protein Pretzels and Cheese Curls. Responding to the demand for protein-rich snacks—60% of consumers are looking to increase protein intake—Utz's Protein Pretzels come in three flavors: Classic Sea Salt, Honey Mustard, and Cheddar, each offering substantial protein without artificial flavors. The Protein Cheese Curls, in Cheddar and Hot & Spicy Cheddar varieties, also deliver a robust 10 grams of protein per serving.
Stacey Schultz, Senior Vice President of Marketing at Utz Quality Foods, emphasized the brand's commitment to healthier snack options, reflecting over two decades of leadership in the better-for-you snack category with Boulder Canyon. Both product lines will be available for purchase from natural and grocery retailers nationwide starting in April 2026, underlining Utz’s dedication to quality ingredients and consumer enjoyment.
MWN-AI** Analysis
The unveiling of Utz Brands’ innovative snacks at the 2026 Natural Products Expo West presents a strategic opportunity for investors looking into the salty snack sector. With growing consumer trends favoring healthier, protein-rich alternatives, Utz’s introduction of Protein Pretzels and Cheese Curls could position the company favorably within a competitive marketplace.
Boulder Canyon's new Boulder Batch Agave Sriracha flavored chips exemplify the brand’s ability to merge taste with health-conscious trends. Utilizing avocado oil and catering to dietary preferences such as gluten-free and Non-GMO, these offerings may drive sales, especially in the natural food channel, where Boulder Canyon is already a leader. The emphasis on premium ingredient sourcing aligns with the increasing consumer inclination toward ethically produced food items.
Investors should take note of the significant market insight indicating that 60% of consumers are actively seeking to incorporate more protein into their diets. This trend underscores the potential success of Utz's Protein Product line. The triple protein content in their Pretzels and Cheese Curls meets consumer demands, and the absence of artificial flavors adds value to the brand's proposition, promoting health without compromising on taste.
Furthermore, Utz's established distribution network enhances accessibility, positioning the new products to capitalize on growing consumer interest across various retail platforms. With strong brand equity built over a century, Utz is likely to benefit from its innovative approaches to product development.
In conclusion, as consumer preferences shift towards healthier snacking options, Utz Brands stands to gain market share with its forward-thinking product offerings. Investors should closely monitor Utz's performance post-expo, as these new releases may significantly impact revenues and brand loyalty, presenting potential growth opportunities for stakeholders in the salty snack industry.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Boulder Canyon showcases innovation including tortilla chip lineup and new Boulder Batch Agave Sriracha Flavored Potato Chips and Utz debuts new line of Protein Pretzels and Cheese Curls
Utz Brands, Inc ., a leading U.S. manufacturer of branded salty snack foods will showcase new innovative products from Boulder Canyon ® and Utz ® at Booth 1117 in Hall A at the 2026 Natural Products Expo West, held March 4-6 at the Anaheim Convention Center in Anaheim, CA.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260227548219/en/
Utz Brands Showcases New Chips, Pretzels and Bestsellers at Natural Products Expo West (Source: Utz Brands, Inc.)
At the show, Boulder Canyon, America's fastest growing salty snack brand 1 and the No. 1 salty brand in the natural channel 2 , will showcase its full lineup of products including classic kettle style chips, assortment of tortilla chips and new Boulder Batch Agave Sriracha flavored kettle style potato chips — all made with avocado oil.
Boulder Canyon’s Boulder Batch Agave Sriracha flavored chips bring together the subtle sweetness of agave and the bold heat of sriracha for a perfectly balanced, globally inspired bite. Cooked in avocado oil, the chips deliver a satisfying crunch while tapping into growing consumer interest in snacks cooked in non-seed oils and adventurous international inspired flavors.
Like all Boulder Canyon snacks, the new flavor features attributes that many shoppers value, including gluten-free, Non-GMO Project Verified ® and Kosher certifications. Boulder Batch Agave Sriracha kettle style chips launch in April 2026 and will be available at natural and grocery retailers nationwide.
“Boulder Canyon has been a pioneer in better-for-you snacking since 1994. Whether it’s through our classic kettle style chips, specialty Boulder Batch line or our new tortilla chips, we’re committed to providing consumers with snacks made from select ingredients and perfect for enjoying life’s moments,” said Stacey Schultz, Senior Vice President, Marketing at Utz Quality Foods, LLC, a subsidiary of Utz Brands, Inc. “At the show we will also debut our new line up of Utz Protein Pretzels and Cheese Curls, bringing our tradition of Utz crunch and flavor to the protein snack category for the first time.”
According to Innova Market Insights , 60% of consumers are looking to incorporate more protein into their diets. 3 Utz’s new protein line of snacks meets that demand with a protein twist on favorite salty snack classics.
Utz Protein Pretzels are made with no artificial flavors and are available in three flavors: Classic Sea Salt with 10 grams of protein per serving and Honey Mustard and Cheddar, both providing 8 grams of protein per serving. 4
Utz Protein Cheese Curls are available in two varieties with no artificial flavors: Cheddar and Hot and Spicy Cheddar, the No. 1 flavor in the cheese snack category 5 , each providing 10 grams of protein per serving. 6
Boulder Canyon and Utz products are available for purchase online or in retailers nationwide. To learn more about Boulder Canyon and its lineup of snacks, visit the Boulder Canyon website or follow @BoulderCanyon or #BoulderCanyon on Facebook , Instagram and TikTok . For more information about Utz, visit the Utz Snacks website or follow @UtzSnacks or #UtzSnacks on Facebook , Instagram and TikTok .
About Utz Brands, Inc.
Utz Brands, Inc. (NYSE: UTZ) manufactures a diverse portfolio of savory snacks through popular brands, including Utz ® , On The Border ® Chips & Dips, Zapp's ® and Boulder Canyon ® , among others.
After a century with a strong family heritage, Utz continues to have a passion for exciting and delighting consumers with delicious snack foods made from top-quality ingredients. Utz’s products are distributed nationally through grocery, mass merchandisers, club, convenience, drug and other channels. Based in Hanover, Pennsylvania, Utz has multiple manufacturing facilities across the U.S. to serve its growing customer base. For more information, please visit www.utzsnacks.com or call 1?800?FOR?SNAX.
About Boulder Canyon
A leader in the better-for-you snack category 1 , Boulder Canyon was founded as a family company in 1994. The founders used only select ingredients to make great tasting snacks. Boulder Canyon uses premium, North American grown potatoes and is America's fastest growing salty snack brand 1 and the No. 1 Salty Brand in the Natural Channel 2 .
About Utz
A leading U.S. salty snack brand, Utz was founded as a family company in 1921. For more than 100 years, Utz has been crafting bold snacks with unmatched taste and crunch, made from high-quality ingredients. From iconic potato chips and pretzels to cheese balls, Pub Mix and other favorite snacks, Utz products are distributed nationally and enjoyed by generations of snack lovers.
1 Circana, Total US MULO+ L52Ws Ending 12/28/2025
2 SPINS, US Natural Channel, Salty Snack Sales for 2025 YTD as of 12/28/2025
3 Innova Market Insights, Innova’s Top Ten Trends 2026: Shaping the Future of Food & Beverage , October 2025.
4 Per 1oz serving of Utz Protein Pretzels:
Sea Salt Pretzels: 10g protein (13% DV), 420 mg sodium
Cheddar Pretzels: 8g protein (11% DV), 300 mg sodium
Honey Mustard Pretzels: 8g protein (10% DV), 310 mg sodium
5 Circana scan data, MULO+ & Conv, L52 WE 9/28/25
6 Per 1oz serving of Utz Protein Cheese Curls:
Cheddar Cheese Curls: 10g protein (16% DV), 300 mg sodium
Hot & Spicy Cheese Curls: 10g protein (16% DV), 230 mg sodium
Non-GMO Project Verified ® is a registered trademark of The Non-GMO Project, a 501(c)(3) California nonprofit corporation
View source version on businesswire.com: https://www.businesswire.com/news/home/20260227548219/en/
SPM Communications
Agency Media Contact
Ashley Lennington
ashleyL@spmcommunications.com
Utz Brands, Inc.
Media
Colleen Farley
cfarley@utzsnacks.com
Utz Brands, Inc.
Investor
Trevor Martin
tmartin@utzsnacks.com
FAQ**
How does Utz Brands Inc Class A (UTZ) plan to leverage the growing consumer interest in better-for-you snack options and protein-rich products showcased at the Natural Products Expo West to drive future growth?
What competitive advantages do Utz Brands Inc Class A (UTZ) and Boulder Canyon have in the salty snack market that position them as leaders in the natural channel?
Can you provide insights on how the introduction of products like Boulder Batch Agave Sriracha Flavored Potato Chips aligns with Utz Brands Inc Class A (UTZ)'s overall product innovation strategy?
How does Utz Brands Inc Class A (UTZ) plan to respond to the increasing consumer demand for non-GMO and gluten-free products highlighted at the expo, and how might this affect future sales?
**MWN-AI FAQ is based on asking OpenAI questions about Utz Brands Inc Class A (NYSE: UTZ).
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