Versus Systems Executes Definitive Agreement with LiftMedia to Launch Interactive Digital Out-of-Home Engagement Platform Across Key European Markets
MWN-AI** Summary
Versus Systems Inc. (Nasdaq: VS) has announced a definitive agreement with LiftMedia LDA to launch an interactive Digital Out-of-Home (DOOH) engagement platform across key European markets. This collaboration aims to integrate Versus’ innovative engagement technology into LiftMedia's expansive DOOH network, which currently reaches 2.65 million people daily and generates nearly 1 billion impressions each year.
The agreement focuses on developing a new consumer-facing mobile app, set to launch in select regions across the Iberian Peninsula, particularly in Spain and Portugal, by late Q1 2026, with a full rollout expected in Q2 2026. This app will serve to connect users with LiftMedia’s DOOH network, offering access to exclusive content, interactive games, and digital services. A noteworthy feature will be "LiftGames," an interactive content hub that facilitates games, challenges, and rewards, enhancing user engagement and encouraging interaction across various touchpoints, including residential areas.
Versus Systems’ technology will be embedded within LiftMedia’s commercial model, enabling the sales team to market engagement-driven campaigns leveraging existing infrastructure—there's no need for new installations. Revenue generated from this partnership will be shared equally, with anticipated income sources spanning sponsored games, affiliate partnerships, and data insights.
Flavio Polay, LiftMedia's founder, expressed enthusiasm about the partnership, highlighting its potential to transform the user experience at daily digital touchpoints. This collaboration is positioned to create a scalable monetization engine, driving revenue through enhanced consumer interaction, while positioning Versus Systems for substantial growth in the burgeoning digital engagement landscape.
MWN-AI** Analysis
Versus Systems Inc.'s recent partnership with LiftMedia to deploy an interactive digital engagement platform across Europe represents a significant growth opportunity for the company. This partnership leverages Versus’ gamification technology alongside LiftMedia’s Digital Out-of-Home (DOOH) network, which boasts impressive reach, facilitating approximately 2.65 million people daily and 1 billion impressions yearly.
This initiative, set to pilot in the Iberian Peninsula, positions Versus to tap into new revenue streams, primarily through user engagement. The launch of a consumer-facing mobile app, designed to enhance interaction with LiftMedia’s DOOH network, marks a transformative shift in how brands can engage consumers across multiple touchpoints, particularly in everyday environments such as elevators and residential spaces. With innovative features such as instant games, quizzes, and prize draws, Versus is poised to enhance user retention and drive loyalty.
Investors should note the multi-layered business model that enables a 50:50 revenue share on various digital engagement streams, including sponsored games and affiliate partnerships. This structure suggests a robust potential for recurring revenues, positioning Versus as a provider of engagement-driven content in a growing market sector.
As we look ahead to the expected pilot launch in late Q1 2026 and broader rollout in Q2 2026, the market may respond favorably, driven by the anticipated growth in user interaction and digital advertising spend. However, it's essential to remain cognizant of the competitive landscape in the DOOH sector and monitor how effectively Versus can execute its strategy against competitors.
In summary, Versus Systems’ definitive agreement with LiftMedia presents substantial growth prospects, and early-stage investors may find this an opportune moment to consider entering or increasing positions before the anticipated market rollout.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
MIAMI, Dec. 11, 2025 (GLOBE NEWSWIRE) -- Versus Systems Inc. (“Versus” or the “Company”) (Nasdaq: VS) today announced that it has executed a definitive agreement, furthering the newly announced initiative with LiftMedia LDA., to integrate Versus’ interactive engagement technology across LiftMedia’s extensive Digital Out-of-Home (DOOH) network, reaching 2.65 million people per day and nearly 1 billion impressions annually, creating a scalable monetization engine tied to user interaction and brand engagement. Under this agreement, the parties shall continue the development of a new consumer-facing mobile app to be available in parts of Spain, Portugal, and other key regions across the Iberian Peninsula and Europe. The app will be designed to connect LiftMedia’s vast DOOH network with a digital ecosystem of content, games, commercial services, and daily-life utilities. Through the app, users will be able to access exclusive content displayed on LiftMedia screens and benefit from additional technology-enabled services. A pilot launch in Spain and Portugal will initiate in the second half of Q1 2026, with a full rollout within the aforementioned region, in Q2 2026, with further expansionary phases forthcoming.
The agreement includes a new interactive content hub, “LiftGames,” enabling users to access Versus-powered instant games, challenges, competitions, and reward-based engagement integrated directly into LiftMedia’s elevator and residential screen network, where users can:
- Play Versus-powered instant games
- Participate in quizzes, challenges, and prize draws
- Compete with neighbors, friends, or co-workers
- Share branded content
- Earn rewards through recurring engagement
- Interact with content in elevators, at home, at work, and on weekends
This access to several touchpoints multiplies the total addressable engagement volume.
Multi-Layered Business Model
Versus Systems will become embedded within LiftMedia’s commercial offering, enabling LiftMedia’s sales team to sell engagement-driven campaigns across one of the region’s largest DOOH footprints. The solution leverages LiftMedia’s existing hardware footprint, requiring no new installations. Revenue will be shared 50:50 across qualified digital engagement streams. Predicted revenue streams include but are not limited to:
- Sponsored and branded games
- Engagement based billing
- Affiliate partnerships
- Tournaments
- Subscriptions
- Data Insights
“This partnership positions Versus to unlock recurring digital revenue at scale by transforming LiftMedia’s DOOH network into a dynamic engagement ecosystem,” said Luis Goldner, Chief Executive Officer of Versus Systems.
User Experience That Evolves with Audience Needs
LiftMedia is designing the new mobile app with Versus contributing UX architecture, gamification, and engagement funnels, creating a seamless path from DOOH screens to mobile activation. This creates a unique opportunity to embed Versus’ technology and engagement tools at the core of the user journey.
“This new platform will redefine how residents interact with daily digital touchpoints,” said Flavio Polay, Founder of LiftMedia. “We’re looking forward to working with Versus to create an intentional and exciting user journey for our customers.”
The app is expected to launch in late Q1 2026, followed by broader rollout across key Iberian markets in Q2 2026.
About Versus Systems
Versus Systems (NASDAQ: VS) is a leading provider of gamification and audience engagement technology. Its platform empowers brands to create rewarding interactive experiences that transform how they connect with consumers. Versus’ solutions are used globally by brands, teams, venues, and entertainment companies.
For more information on Versus Systems and its engagement technologies, visit versussystems.com .
About LiftMedia
LiftMedia LDA is an innovative Digital Out-of-Home advertising company based in Europe specializing in elevator screen content and advertising media. The company specializes in digital out-of-home media, focusing on advertising on digital screens installed in elevators of residential and commercial buildings, enabling local businesses, service providers, and any company looking to reach residential areas to have a cost-effective and innovative marketing solution.
Forward-Looking Statements
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Forward-looking statements should not be read as a guarantee of future performance or results and will not necessarily be accurate indications of whether, or the times by which, our performance or results may be achieved. Forward-looking statements are based on information available at the time those statements are made and management’s belief as of that time with respect to future events and are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in or suggested by the forward-looking statements.
Investor Contact:
Cody Slach
Gateway Group, Inc.
949-574-3860
IR@versussystems.com
or
press@versussystems.com
FAQ**
How does the partnership between Versus Systems Inc. and LiftMedia LDA aim to enhance user engagement and monetization within Digital Out-of-Home advertising through the new mobile app? Versus Systems Inc. OPA:CC
What specific technologies will Versus Systems contribute to the LiftMedia mobile app to ensure a seamless user experience, and how will these innovations differentiate them in the DOOH market? Versus Systems Inc. OPA:CC
Can you elaborate on the revenue-sharing model proposed under the agreement, particularly how the 50:50 split will affect Versus's financial projections moving forward? Versus Systems Inc. OPA:CC
What strategies does Versus Systems have in place to address potential risks and uncertainties related to the rollout of the LiftMedia initiative in Spain and Portugal, given the fast-evolving nature of digital engagement technologies? Versus Systems Inc. OPA:CC
**MWN-AI FAQ is based on asking OpenAI questions about Versus Systems Inc. (NASDAQ: VS).
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