Versus Systems to Collaborate with LiftMedia to Launch Audience-Enhancing Digital Out-of-Home Experiences Across Key Markets
MWN-AI** Summary
On December 3, 2025, Versus Systems Inc. (Nasdaq: VS) announced a collaborative initiative with LiftMedia LDA to enhance audience engagement through Digital Out-of-Home (DOOH) media environments. This partnership aims to integrate Versus’ proprietary interactive engagement tools, utilizing innovative QR code technology, across LiftMedia's extensive elevator-based advertising networks in the Iberian Peninsula, which reaches approximately 2.65 million people daily.
The initiative, pending a Master Services Agreement (MSA) set to be finalized in the next 60 days, will initially launch in Spain and Portugal, capitalizing on LiftMedia’s established media presence. This collaboration is expected to deliver nearly 1 billion impressions annually, providing a robust platform for interactive consumer engagement. Central to this partnership is the shared vision that combining authentic engagement with strategic real-time interactions can drive sustainable growth in advertising.
Versus Systems’ CEO, Luis Goldner, expressed enthusiasm about the partnership, highlighting LiftMedia's strengths in audience engagement and the opportunity to connect with diverse consumer bases. Flavio Polay, Founder of LiftMedia, echoed this sentiment, emphasizing the transformation of traditional advertising into more interactive and measurable experiences.
The collaboration seeks to redefine consumer interactions with digital content, offering promotional activations, rewards, digital games, and exclusive branded content directly accessible via smartphones. This initiative not only supports the growth of Versus Systems in the burgeoning DOOH sector of the Iberian Peninsula but also sets the stage for potential expansion into additional global markets.
In summary, the partnership exemplifies a proactive step towards marrying gamification with advertising, aiming to revolutionize how brands connect with consumers through engaging digital touchpoints within everyday environments.
MWN-AI** Analysis
Versus Systems Inc. (Nasdaq: VS) is poised for strategic growth through its collaboration with LiftMedia, which leverages its innovative interactive engagement technology within the booming Digital Out-of-Home (DOOH) market in the Iberian Peninsula. This partnership, aimed at enhancing audience interaction and driving monetization through engaging digital experiences, presents an enticing opportunity for investors seeking exposure to the evolving advertising landscape.
The initiative, which includes the deployment of QR code technology, targets elevator-based media and boasts an impressive reach of 2.65 million people daily. This reach not only signifies a vast potential audience but also positions Versus Systems favorably within a market that increasingly values real-time interaction and engagement—a key driver of advertising effectiveness today.
Despite the promising outlook, potential investors should remain cautious. The collaboration is still in its infancy; a Master Services Agreement is expected to be finalized within the next 60 days. This timeline creates a degree of uncertainty that investors should monitor closely. However, if successful, this initiative could serve as a scalable model for future expansions into other global DOOH markets, enhancing long-term growth potential.
Furthermore, the interactive elements—such as promotional activations and digital games—are likely to appeal to a tech-savvy audience, fostering customer loyalty and repeat engagement. As highlighted by executives from both companies, the integration of Versus’ technology into LiftMedia's platform aims to transform traditional advertising into dynamic opportunities for audience engagement.
In summary, while the current market sentiment towards Versus Systems appears optimistic due to this strategic collaboration, investors should watch for the formal completion of agreements and initial performance indicators of the partnership. Investing in Versus now may yield significant returns if the collaboration is executed smoothly and delivers on its promise of interactive consumer experiences.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
MIAMI, Dec. 03, 2025 (GLOBE NEWSWIRE) -- Versus Systems Inc. (“Versus” or the “Company”) (Nasdaq: VS) today announced a new initiative with LiftMedia LDA., to leverage Versus Systems’ proprietary interactive engagement tools within Digital Out-of-Home (DOOH) screen environments to monetize user interaction, generate audience engagement, and increase customer participation across key markets in the Iberian Peninsula. This initial activation will employ Versus’ innovative QR code technology in tens of thousands of elevator-based media properties and targeted advertising channels hosted by LiftMedia LDA (“Liftmedia”), reaching 2,650,000 people a day—representing 4.4% of the Iberian population and nearly 1 billion impressions a year. A pilot launch in Spain and Portugal will initiate upon the execution of a Master Services Agreement (MSA), with further phases forthcoming.
This collaboration represents an exciting move forward for both companies. At the forefront of this launch is the belief that now, more than ever, authentic audience enhancement and strategic real-time digital engagement, will unlock sustainable advertising growth.
The initiative also supports Versus Systems’ strategic expansion into the Iberian Peninsula’s rapidly growing DOOH market, where elevator networks, retail media channels, and daily screen time continue to show strong growth.
Versus and LiftMedia have signed a non-binding Letter of Intent and expect to finalize a MSA within 60 days. Together, the companies intend to elevate how fans engage, play, and participate while commuting, working, and going about their busy days.
Turning Every Touchpoint into a Powerful Moment
Individuals will be able to engage directly with LiftMedia assets and their smartphones to access:
- Promotional activations
- Rewards and prizes
- Digital games
- Exclusive branded content
This collaboration will strive to revolutionize everyday instances into high-impact digital touchpoints, creating a seamless physical-to-digital experience that audiences, companies, and brands can benefit from.
A Step Forward for Interactive Fan Engagement
This collaboration further propels Versus Systems’ role as a key innovator in interactive entertainment and gamified advertising. It also creates a scalable model for expansion into additional global DOOH markets.
“Versus is very pleased to begin working with LiftMedia,” said Luis Goldner, Chief Executive Officer of Versus Systems. “LiftMedia has a powerful history in generating audience engagement in the out-of-home advertising space, and by integrating our technology into their media properties, we’ll have the opportunity to reach various audiences that are eager for connection.”
“Employing Versus’ technology will make our upcoming media schedule even more targeted and special for consumers,” said Flavio Polay, Founder of LiftMedia. “Our goal has always been to broaden traditional advertising by offering discerning audiences a series of unique, interactive, and shareable experiences. With Versus, every LiftMedia screen can now serve as a powerful, measurable engagement touchpoint.”
About Versus Systems
Versus Systems (Nasdaq: VS) is a leading provider of gamification and audience engagement technology. Its platform empowers brands to create rewarding interactive experiences that transform how they connect with consumers. Versus’ solutions are used globally by brands, teams, venues, and entertainment companies.
For more information on Versus Systems and its engagement technologies, visit versussystems.com .
About LiftMedia
LiftMedia is an innovative Digital Out-of-Home advertising company based in Europe specializing in elevator screen content and advertising media. The company specializes in digital out-of-home media, focusing on advertising on digital screens installed in elevators of residential and commercial buildings, enabling local businesses, service providers, and any company looking to reach residential areas to have a cost-effective and innovative marketing solution.
Forward-Looking Statements
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Investor Contact:
Cody Slach
Gateway Group, Inc.
949-574-3860
IR@versussystems.com
or
press@versussystems.com
FAQ**
How does Versus Systems Inc. OPA:CC plan to measure the success of its interactive engagement tools in the Digital Out-of-Home market, particularly in the Iberian Peninsula?
What specific metrics or KPIs does Versus Systems Inc. OPA:CC aim to achieve through its partnership with LiftMedia LDA for the upcoming pilot in Spain and Portugal?
Could you elaborate on the reasons behind Versus Systems Inc. OPA:CC's strategic expansion into the DOOH market, and what factors make this sector particularly appealing right now?
In what ways does Versus Systems Inc. OPA:CC envision transforming traditional advertising into interactive experiences, and how will this impact customer engagement in the elevator screen environments?
**MWN-AI FAQ is based on asking OpenAI questions about Versus Systems Inc. (NASDAQ: VS).
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