Where Food Comes From Provides Investors and Media with Video Links to Live Auction of First RaiseWell® Certified Cattle
MWN-AI** Summary
On January 6, 2026, Where Food Comes From, Inc. (WFCF), which specializes in third-party verification of food production practices, introduced the RaiseWell® Certified cattle standard. This initiative aims to satisfy rising consumer and retailer demands for responsibly raised proteins. The inaugural auction featuring RaiseWell Certified cattle will take place at the Superior Livestock Auction in Oklahoma City, with live video links available for interested viewers at specific auction times (10:15 am CST, 10:30 am CST, and 10:45 am CST).
Leann Saunders, President and COO of WFCF, highlighted the significance of the RaiseWell Certified standard, noting that it establishes rigorous animal care protocols. Cattle under this certification are raised without antibiotics or added growth hormones, ensuring traceability and responsible practices throughout their lifecycle. This clarity and accountability are designed to appeal to high-end retailers, foodservice operators, and brands looking to distinguish themselves in the marketplace.
WFCF supports over 17,500 stakeholders across the agricultural sector using proprietary technology and innovative processes. Alongside the verification of food claims, the company offers valuable analytics, optimizing production practices and enhancing supply chain transparency. Their branding initiatives also connect consumers with the origins of their food, fostering greater consumer engagement.
Investors and stakeholders are urged to view the live auction and to reach out to WFCF for more information about the RaiseWell Certified program. However, potential investors should exercise caution, as the press release contains forward-looking statements that carry inherent uncertainties. Factors such as competition, regulatory changes, and market conditions could significantly impact WFCF’s future performance.
MWN-AI** Analysis
As Where Food Comes From, Inc. (WFCF) gears up for the inaugural auction of its RaiseWell® Certified cattle, investors should consider the implications of this development within the broader context of consumer demand for responsibly sourced food. This innovative certification aims to meet the increasing expectations of consumers and retailers for transparency and quality in food production.
The RaiseWell certification guarantees that cattle are raised humanely and sustainably, with stringent regulations prohibiting antibiotics and growth hormones. This aligns with current trends, where more consumers prioritize health-conscious and ethically sourced food options. As people become increasingly aware of their food sources, WFCF stands at the forefront of a growing market that emphasizes integrity in food production.
From an investment perspective, this initiative signifies a strategic move by WFCF to differentiate itself from competitors in the agri-food sector. Continuous growth in organic and clean-label food markets provides a strong undercurrent for potential profitability. More importantly, the successful rollout of the RaiseWell standard can bolster WFCF's position in a lucrative niche, potentially attracting high-end retailers and restaurants eager to enhance their brand integrity.
Investors should closely monitor the engagement and response during the auction, as demand for the certified cattle will serve as a real-time market indicator of consumer interest. Additionally, WFCF’s proven technological tools to analyze and verify food claims suggest a well-rounded business model capable of adapting to market dynamics.
However, potential investors should remain cautious about external factors like regulatory changes, industry competition, and global supply chain issues that could impact the company's aspirations. Overall, WFCF appears well-positioned for growth, making it a compelling consideration for those looking to invest in sustainable agriculture solutions.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
CASTLE ROCK, Colo., Jan. 06, 2026 (GLOBE NEWSWIRE) -- Where Food Comes From, Inc. (WFCF) (Nasdaq: WFCF), the most trusted resource for independent, third-party verification of food production practices in North America, today launched the RaiseWell® Certified cattle verification standard, with the first group of certified cattle being sold at the Superior Livestock Auction in Oklahoma City, OK.
The “live” auction of RaiseWell Certified cattle can be viewed at the following video links:
10:15am CST – Lot #1111
https://superiorlivestock.com/onlineCatalog/?contractId=338753&auctionId=1347
10:30 am CST – Lot #1114
https://superiorlivestock.com/onlineCatalog/?contractId=338610&auctionId=1347
10:45 am CST – Lot #1129
https://superiorlivestock.com/onlineCatalog/?contractId=339086&auctionId=1347
“RaiseWell Certified is a groundbreaking new standard in cattle production and we’re excited to offer our constituents the opportunity to view the inaugural auction live via video link,” said Leann Saunders, President and COO of Where Food Comes From.
Developed to meet growing consumer and retailer demand for responsibly raised proteins, RaiseWell Certified provides clear, third-party verified claims for brands, high-end retailers and foodservice operators who want to differentiate on integrity, quality, and certified production practices.
The standard requires that animals are responsibly raised at every stage of life, with rigorous animal care requirements, with no antibiotics or added growth hormones ever, and source-verified back to the source of origin, creating traceability throughout the supply chains that retailers and consumers can trust.
High-end natural retailers, foodservice operators, brands and supply chains interested in learning more about RaiseWell Certified can contact WFCF for program requirements and onboarding information.
Learn more at www.wherefoodcomesfrom.com.
About Where Food Comes From, Inc.
Where Food Comes From, Inc. is America’s trusted resource for third party verification of food production practices. Through proprietary technology and patented business processes, the Company estimates that it supports more than 17,500 farmers, ranchers, vineyards, wineries, processors, retailers, distributors, trade associations, consumer brands and restaurants with a wide variety of value-added services. Where Food Comes From solutions are used to verify food claims, optimize production practices and enable food supply chains with analytics and data driven insights. In addition, the Company’s Where Food Comes From® retail and restaurant labeling program uses web-based customer education tools to connect consumers to the sources of the food they purchase, increasing meaningful consumer engagement for our clients.
CAUTIONARY STATEMENT
This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995, based on current expectations, estimates and projections that are subject to risk. Forward-looking statements are inherently uncertain, and actual events could differ materially from the Company’s predictions. Important factors that could cause actual events to vary from predictions include those discussed in our SEC filings. Specifically, statements in this news release about industry leadership and expectations that the Company’s services will add value for producers, retailers, and consumers; and demand for, and impact and efficacy of, the Company’s products and services on the marketplace, are forward-looking statements that are subject to a variety of factors, including availability of capital, personnel and other resources; competition; governmental regulation of the agricultural industry; the market for beef and other commodities; and other factors. Readers should not place undue reliance on these forward-looking statements. The Company assumes no obligation to update its forward-looking statements to reflect new information or developments. For a more extensive discussion of the Company’s business, please refer to the Company’s SEC filings at www.sec.gov.
Company Contacts:
Jennifer Moore-Stover
Manager, Livestock Marketing & Communications
jmoore@wherefoodcomesfrom.com
303.895.3002
wherefoodcomesfrom.com
Jay Pfeiffer
Investor Relations Manager
jpfeiffer@wherefoodcomesfrom.com
303-880-9000
FAQ**
How does Where Food Comes From Inc. WFCF plan to ensure that the RaiseWell Certified cattle meet the rigorous animal care requirements stated in their new verification standard?
What competitive advantages does Where Food Comes From Inc. WFCF believe the RaiseWell Certified standard will provide to producers and retailers in the beef market?
Can you elaborate on how Where Food Comes From Inc. WFCF's proprietary technology assists in the verification process for the RaiseWell Certified cattle?
What is the expected impact of the RaiseWell Certified standard on consumer demand and retailer trust in cattle sourcing for Where Food Comes From Inc. WFCF?
**MWN-AI FAQ is based on asking OpenAI questions about Where Food Comes From Inc. (NASDAQ: WFCF).
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