Wingstop and PopUp Bagels Team Up on "Lemon Pepper Schmear" for Bold Flavor, All Day Long
MWN-AI** Summary
Wingstop and PopUp Bagels are joining forces to introduce a unique culinary creation called "Lemon Pepper Schmear." This limited-edition spread, inspired by Wingstop's renowned Lemon Pepper flavor, will be available at all PopUp Bagels locations beginning on January 29, 2026, until supplies last. The collaboration represents a fusion of two popular brands, both recognized for their distinct offerings, aiming to elevate breakfast and snack experiences into a bold new territory.
The "Lemon Pepper Schmear" combines the iconic seasoning from Wingstop's famous Lemon Pepper wings into a creamy cheese spread crafted by PopUp Bagels. It captures the same zesty citrus notes and pepper heat that fans adore, allowing for an exciting new way to incorporate this beloved flavor into morning routines or game day gatherings. Michael Skipworth, President and CEO of Wingstop, emphasized that the partnership was a natural fit, allowing fans to experience one of Wingstop's most popular flavors beyond their usual wing order.
Adam Goldberg, Founder of PopUp Bagels, also noted the joy of translating a recognizable flavor into a schmear that complements their signature bagels, enhancing the overall experience for customers. The collaboration is timely, arriving just before the Super Bowl, where fans typically indulge in flavorful treats.
With over 3,000 Wingstop locations worldwide and a growing reputation for gourmet bagels, both brands continue to expand their reach and deepen customer loyalty through innovative offerings. The "Lemon Pepper Schmear" exemplifies the shared commitment of Wingstop and PopUp Bagels to bring bold flavors and quality ingredients to their consumers, setting the stage for an exciting launch.
MWN-AI** Analysis
The recent collaboration between Wingstop and PopUp Bagels to launch the "Lemon Pepper Schmear" presents a compelling investment opportunity for market analysts. This partnership is a strategic move that leverages both brands' strengths to engage consumers in a unique way, driving foot traffic and creating buzz ahead of the Big Game—a peak season for food sales.
From a market perspective, Wingstop has demonstrated robust growth, evidenced by its impressive $5 billion in system-wide sales and 21 consecutive years of same-store sales growth. This trend showcases not only brand loyalty but also its ability to innovate and expand its product offerings. By extending the popular Lemon Pepper flavor into a morning bagel spread, Wingstop appeals to a broader consumer base while maintaining its core flavor identity. This innovative approach can enhance customer engagement, encouraging both existing and new customers to explore the brand beyond traditional mealtime offerings.
For investors, this collaboration could lead to increased sales and greater brand recognition. Additionally, the partnership with PopUp Bagels—a company making waves for its artisanal approach and commitment to quality—could provide Wingstop access to a new customer demographic, particularly among those looking for breakfast options. The move positions Wingstop as a versatile brand that caters to various dayparts and occasions.
Moreover, this collaboration generates social media buzz, further amplifying brand visibility. For investors, this phenomenon signifies a chance for growth not only in sales but also in brand equity.
In conclusion, analysts should closely monitor consumer response to the "Lemon Pepper Schmear," as successful reception may indicate future collaborative efforts and innovative product strategies, enhancing Wingstop's market position and appeal in an increasingly competitive dining landscape.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
PR Newswire
Two brands known for driving fan obsession come together for a bold new spread
DALLAS, Jan. 22, 2026 /PRNewswire/ -- Wingstop (NASDAQ: WING) and PopUp Bagels®, two brands known for unapologetic flavor, are collaborating on a limited-edition "Lemon Pepper Schmear" that delivers bold flavor to morning routines before carrying that crave into game day and beyond.
Available at all PopUp Bagels locations from Jan. 29 until supplies last, the Wingstop-inspired "Lemon Pepper Schmear" brings one of Wingstop's most iconic flavors to PopUp Bagels' signature cream cheese spread. Made with Wingstop's Lemon Pepper seasoning, the schmear delivers the same citrusy kick and pepper-forward heat fans love from Wingstop's fresh, made to order wings.
Wingstop's Lemon Pepper wings have long been a go-to order for fans who crave bold flavor, from everyday meals to game-day gatherings. Just in time for the Big Game, this collaboration extends that flavor into a new moment, giving fans another way to experience Lemon Pepper while reinforcing the taste that defines Wingstop.
"When two viral brands come together, bold flavor is the only move – and that's exactly why our famous Lemon Pepper was the perfect fit," said Michael Skipworth, President and CEO of Wingstop. "This collaboration lets fans take their obsession with one of the most iconic flavors in our lineup from a morning bagel straight to their wing order."
"We don't collaborate just to collaborate," said Adam Goldberg, Founder of PopUp Bagels. "Wingstop's Lemon Pepper is one of those flavors people instantly recognize, and the fun for us was figuring out how to translate it into a schmear that actually works on a hot bagel and fits naturally into our Grip, Rip and Dip® experience."
Fans can order the "Lemon Pepper Schmear" starting Jan. 29 at all PopUp Bagels locations.
About Wingstop
Founded in 1994 and headquartered in Dallas, TX, Wingstop Inc. (NASDAQ: WING) operates and franchises more than 3,000 restaurants worldwide – with 98% of the total restaurant count owned by brand partners. Dedicated to Serving the World Flavor, the Flavor Experts offer cooked-to-order and hand sauced-and-tossed classic and boneless wings, tenders and chicken sandwiches, in fans' choice of 12 bold, distinctive flavors, with signature sides and iconic housemade ranch and bleu cheese dips. With approximately $5 billion in system-wide sales in fiscal 2024, 21 consecutive years of same-store sales growth and a vision to become a Top 10 Global Restaurant Brand, Wingstop was recently named the Official Chicken Partner of the NBA. Learn more at wingstop.com or follow @Wingstop on X, Instagram, Facebook and TikTok.
About PopUp Bagels
At PopUp Bagels, our mission is fueled by passion and dedication: to craft unmistakably perfect bagels with no frills, using the essence of simplicity - crispy crusts, soft crumb centers, and an ideal proportion of seeds. Every bagel is a product of precision, from the high-quality ingredients in our dough to the meticulous proofing process and expert bake that achieves the perfect texture and flavor. Our commitment to quality goes beyond the bagel itself - innovating with top brands, chefs, and tastemakers to create epic schmears that elevate the cream cheese experience with bold, unexpected flavors.
What started as a local sensation, founded by Adam Goldberg in Westport, CT, has quickly grown into a celebrated name. It has earned acclaim from bagel lovers and industry experts alike and led to a nationwide expansion. No sandwiches here - we serve our bagels fresh from the oven, hot and whole, to Grip, Rip and Dip. Loyal fans enjoy our bagels right from the bag, or they can be taken home or to the park to enjoy in endless ways. Follow our story on Instagram or our website, and come try for yourself how every bagel crafted is a testament to our commitment to perfection.
Media Contact
Kyra Harbert
media@wingstop.com
SOURCE Wingstop Restaurants Inc.
FAQ**
How does the collaboration between Wingstop Inc. WING and PopUp Bagels enhance the brand image of both companies, particularly in tapping into new consumer segments?
What marketing strategies are being implemented to promote the limited-edition "Lemon Pepper Schmear," and how might they impact Wingstop's sales and brand loyalty?
Given Wingstop's strong growth, how will the success of the "Lemon Pepper Schmear" collaboration be measured in terms of brand engagement and financial performance for Wingstop Inc. WING?
What role does customer feedback play in shaping potential future collaborations between Wingstop Inc. WING and PopUp Bagels after this limited-time offering?
**MWN-AI FAQ is based on asking OpenAI questions about Wingstop Inc. (NASDAQ: WING).
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