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What Target's New CEO Michael Fiddelke Is Overestimating About American Consumers Right Now

Source: Motley Fool

2026-03-08 04:05:00 ET

Investors believe in Target 's (NYSE: TGT) turnaround plan. That's the takeaway from the stock's near-7% gain following Tuesday's unveiling of said plan, anyway. Despite reporting a 13th consecutive decline in quarterly same-store sales that very same day, the retailer says an overhaul of its merchandise assortment and further investment in its in-store experience will finally start growing revenue again.

And maybe it will.

Target's new CEO, Michael Fiddelke, however, may not fully appreciate what's really standing in the retailer's way at this time.

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