WPP: WPP Is A Contrarian Play For 2026-2028

2026-02-26 15:42:12 ET

I have been getting back into marketing and communications as these companies have been getting more and more undervalued. My picks so far have mostly been Publicis Groupe ( PUBGY ) and Omnicom ( OMC ). WPP ( WPP ), while a solid contrarian play, hasn't been high on my overall priority list due to some of the higher uncertainties and considerations inherent to the company. WPP is going through major structural changes related to some very significant client losses and a supposition of slow AI adoption in a world where AI is seen as the future of many sectors, including, in this case, advertising. The company has since gotten a new CEO, who is being tasked with turning the company around....

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