TiVo Ads Launches New Home Screen Features to Drive Viewer Engagement and Brand Awareness

TiVo Ads, a subsidiary of Xperi Inc., has launched innovative features aimed at enhancing viewer engagement and brand awareness through its home screen user interface. The latest offerings focus on providing advertisers with effective new tools, including full-screen video advertisements and shoppable QR codes, to connect meaningfully with highly engaged consumers across various television platforms.

With TiVo's strong legacy in user interface technology, the updated platform ensures viewers can easily discover and enjoy content across multiple devices and providers. This personalized approach has resulted in users engaging with the home screen more than ten times daily on average. TiVo Ads now operates on a global scale, serving a versatile platform that spans Smart TV, linear TV, and over-the-top (OTT) environments, thereby reaching a diverse audience of more than 5.3 million active monthly users across over 100 TV brands.

Matt Milne, President of TiVo Ads and Chief Revenue Officer at Xperi, emphasized the company’s commitment to redefining how advertisers link with audiences at the core of the TV viewing experience. He highlighted the precise, data-driven capabilities offered by TiVo Ads, including streamlined integration for both demand-side and supply-side platforms, delivering a highly automated and personalized advertising experience.

To showcase these new capabilities, TiVo Ads will be presenting demonstrations at CES in Las Vegas from January 6-9, 2026. This strategic move aligns with TiVo's mission to enhance viewer interaction while providing advertisers a comprehensive understanding of ad performance in an evolving media landscape.

For further details, inquiries can be directed to press@xperi.com.

The recent announcement from TiVo Ads regarding new features for their home screen user interface marks a significant development in the advertising landscape. With the introduction of full-screen video ads and shoppable QR codes, TiVo is poised to enhance viewer engagement and create new monetization channels for brands, particularly on Smart TVs. This move is particularly timely as advertisers seek innovative ways to capture audience attention amidst a crowded digital marketplace.

TiVo's ability to offer a global and diversified platform, able to reach over 5.3 million active users across more than 100 TV brands, positions it uniquely in the advertising space. The integration of automated buying experiences coupled with server-to-server capabilities significantly streamlines the ad purchasing process, providing both demand-side and supply-side platforms with enhanced functionality.

For brands and advertisers, investing in TiVo Ads could yield considerable advantages. The opportunity to leverage personalized recommendations and engage an audience that interacts with the home screen up to 10 times daily is invaluable. Furthermore, the incorporation of QR codes into advertising is a strategic move that caters to modern consumer behavior, where immediate engagement through smartphones is a growing trend.

Potential investors and advertisers should closely monitor the Las Vegas CES demonstrations in January 2024, as these will showcase the practical applications of TiVo's innovations and provide insights into their effectiveness in real-time.

In conclusion, TiVo Ads represents a forward-thinking opportunity for advertisers looking to harness the changing dynamics of consumer engagement. Their technology not only enhances viewer experiences but promises to deliver measurable advertising success if leveraged strategically. Investors should consider this evolution in advertising as a strong indicator of TiVo's growth potential in the digital advertising marketplace.