TiVo OS Expands Entertainment Horizons with New Features, Content Partnerships, and Growing Device Footprint at CES 2026
MWN-AI** Summary
At CES 2026, TiVo Platform Technologies LLC, a subsidiary of Xperi Inc., unveiled significant enhancements to its independent media platform, TiVo OS. The updates focus on enhancing user experience through new features, expanded partnerships, and a broader device footprint, all while providing an engaging and personalized entertainment landscape.
TiVo OS, already gaining global traction, now supports a variety of smart TVs, set-top boxes, soundbars, and mini-LED monitors, catering to a wide range of device preferences. Key new features include a "Partner Picks Carousel" for tailored content suggestions, "Home Page Hero Video Trailers" that utilize autoplay to captivate users, and improved recommendations that incorporate live programming alongside on-demand options. Additionally, voice functionality has been enhanced for better content discoverability across different languages.
TiVo's content portfolio has also expanded, including partnerships with major providers such as Crunchyroll for anime, Cineverse, and iHeartRadio for music and podcasts. This diversification aims to cater to audiences with varied tastes. Sports fans will benefit significantly from increased coverage, including access to the official NBA app and a variety of free channels dedicated to sports like NASCAR and Tennis TV, positioning TiVo as a prime destination for live and on-demand sports content.
Geir Skaaden, EVP and Chief Product and Services Officer at Xperi, emphasized the mission to simplify and enhance television viewing experiences, while also creating valuable opportunities for advertisers. For those interested, TiVo will showcase its updated platform at CES 2026, further demonstrating its commitment to delivering high-quality entertainment to viewers worldwide.
MWN-AI** Analysis
TiVo OS, a prominent platform in the media landscape, made notable strides at CES 2026 by revealing exciting enhancements. This includes new features, expanded content partnerships, and an increase in device availability, indicating a proactive approach to enhancing consumer engagement in entertainment.
Investors should view TiVo's strategy positively, as it signals a shift towards a more personalized and content-rich viewing experience, which is crucial in today’s highly competitive streaming market. The introduction of innovative features like the Partner Picks Carousel and live program recommendations could enhance user engagement, thereby increasing subscription retention rates and ad revenue.
In addition to the tech enhancements, TiVo's commitment to broadening its content library through partnerships with major brands such as Crunchyroll and iHeartRadio enhances its value proposition to consumers. These partnerships not only cater to niche markets—like anime fans—but also position TiVo as a versatile platform capable of attracting a wider audience.
Moreover, the increased device footprint—from smart TVs to soundbars—ensures that TiVo can tap into a broader market of consumers looking for streamlined media experiences. This growth in accessibility boosts its competitive stance against platforms that might be limited to more traditional TV setups.
The expansion into sports content is particularly noteworthy. By collaborating with major sports leagues, TiVo is set to become a favored destination for sports enthusiasts, further solidifying consumer loyalty. This is crucial as live sports constitute a significant draw in content consumption.
Financially, these developments present an opportunity for investors to consider TiVo as a stock with potential growth, especially in a market increasingly driven by personalized content experiences. The unique positioning and expanded offerings could result in favorable long-term revenue streams as TiVo continues to capture consumer interest across diverse demographics.
**MWN-AI Summary and Analysis is based on asking OpenAI to summarize and analyze this news release.
Leading Independent Media Platform Offers a Content Rich, Seamless and Personalized Viewing Experience
TiVo Platform Technologies LLC (“TiVo”), a wholly owned subsidiary of Xperi Inc. (“Xperi”), today announced exciting enhancements to its independent media platform at CES 2026, including new features for TiVo OS, expanded content partnerships, greater availability on a diversity of devices, and a deeper sports lineup that delivers more ways for consumers to watch what they love.
TiVo OS continues to gain traction globally, powering smart TVs from leading brands and delivering a content-first experience to millions of households. The platform is now available on a full range of Smart TV devices, ranging from 2K to 4K, and has extended to a number of additional consumer electronics device types, including set-top boxes, soundbars, and mini-LED monitors.
New Features Driving Engagement
TiVo OS is introducing several innovative features designed to enhance content discovery and engagement:
- Partner Picks Carousel : A dedicated row for content provider recommendations, enabling personalized content suggestions while optimizing monetized space.
- Home Page Hero Video Trailers : Autoplay video support for the TiVo One Hero unit, creating eye-catching experiences that boost engagement and conversion.
- Live Programs in Recommendations : Surfacing live programming alongside VOD and TVOD content, ensuring users never miss time-sensitive events like sports or live specials.
- Voice Improvements : Leveraging advanced technology and insights to improve discoverability and accuracy across languages and regions.
Expanded Content Partnerships
TiVo continues to offer a wide range of entertainment from leading content providers, including the recent addition of the global anime brand Crunchyroll, Cineverse , and iHeartRadio, the all-in-one free streaming music, radio and podcast app. The expanded lineup underscores TiVo’s commitment to delivering diverse, high-quality content across genres.
Broad Sports Coverage
Sports fans will find more to love on TiVo OS, with comprehensive coverage of major leagues including the official NBA app, plus an expanded lineup of free channels dedicated to a wide variety of sports, including NASCAR, Tennis TV, Red Bull TV and dozens more. The diversity of sports offerings on TiVo includes something for every fan, making it the ultimate destination for live and on-demand sports content.
“Our mission is to simplify and enrich television for everyone,” said Geir Skaaden, EVP and Chief Product and Services Officer at Xperi. “With these new features, partnerships, and sports offerings, TiVo continues to deliver extraordinary entertainment experiences while creating compelling opportunities for advertisers and content providers.”
To experience the TiVo media platform in action, visit Xperi at CES 2026 in the West Hall, Booth 4041.
About TiVo
TiVo brings entertainment together, making it easy to find, watch, and enjoy. We serve up the best movies, shows, and videos from across live TV, on-demand, streaming services, and countless apps, helping people watch on their terms. For studios, networks, and advertisers, TiVo targets passionate viewers to increase engagement across all screens. TiVo is a wholly owned subsidiary of Xperi Inc. Learn more at tivo.com .
About Xperi Inc.
Xperi invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS®, HD Radio™, TiVo®), are integrated into consumer devices and media platforms worldwide, powering smart devices, connected cars, and entertainment experiences.
©2026 Xperi Inc. All Rights Reserved. Xperi, TiVo, DTS, HD Radio, and their respective logos are trademark(s) or registered trademark(s) of Xperi Inc. or its subsidiaries in the United States and other countries. All other trademarks and content are the property of their respective owners.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20260105445910/en/
FAQ**
How do the new features announced at CES 2026 for TiVo OS enhance viewer engagement compared to competitors, and what impact will this have on Xperi Corporation XPER's market share?
What specific strategies does Xperi Corporation XPER plan to employ to attract more content partners to TiVo OS, especially in light of recent additions like Crunchyroll and iHeartRadio?
Considering the expanded sports lineup, how does Xperi Corporation XPER intend to market TiVo OS to sports enthusiasts, and what metrics will be used to measure success in this demographic?
What are Xperi Corporation XPER’s future plans for international expansion of TiVo OS, particularly in regions where smart TV adoption is increasing?
**MWN-AI FAQ is based on asking OpenAI questions about Xperi Corporation (NASDAQ: XPER).
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