(TheNewswire)
Regina, SK – TheNewswire - March 20, 2024 –FrontRunner Technologies Inc. (“FrontRunner”), a leader in thedigital out-of-home advertising industry, has taken a step towardscarbon neutral advertising by purchasing the first carbon credits fromCarbon RX Inc. (“Carbon RX”). The initial purchase will haveFrontRunner acquire nature-based carbon credits at $20 per tonnefrom Carbon RX's Canadian Prairies Cropland Project.
"Our first sale of carbon credits to FrontRunnerTechnologies is not just any business transaction; It demonstrates agrowing industry trend where companies are increasingly factoringenvironmental impact into their business strategies and operations,”says Marty Seymour, CEO of Carbon RX. “This transaction establishesthe floor price of regenerative agriculture practices on First Nationand non-First Nations Canadian lands."
“This carbon creditpurchase marks a significant advancement in the digital advertisingsector.” Says Nathan Elliott, Founder and CEO of Frontrunner. “Theeco-conscious business practices of FrontRunner are becoming integralto corporate responsibility and industry leadership of ourorganization as well as our clients in both the media and real estatesectors.”
The transaction completes the first tranche of carboncredits purchases outlined in a long-term agreement by FrontRunner topurchase carbon credits from Carbon RX. FrontRunner will use thesecarbon offsets as part of a low carbon advertising campaigns featuringthe likes of DoorDash, Paramount+, CaliWater, and Netflix in Canada,the US, and the UK.
About CarbonRX
Headquartered on Treaty 4 Territory in Regina, SK,Carbon RX specializes in the origination and streaming of carboncredits. Backed by a team of agriculture, forestry, and hydrocarbonexperts, Carbon RX provides high-fidelity carbon credits to theinternational voluntary carbon market, ultimately aiding Canada in therace to net-zero emissions.
For more information, visit carbonrx.com .
AboutFrontRunner Technologies
FrontRunner was founded in Canada by Founder andCEO Nathan Elliott in2017 to create a new standard of digital media by leveraging HighStreet retail WindowFronts® to deliver high-definition videocontent. The company provides a robust digital out-of-home contentsolution for national and international brands looking to hyper-targetcampaigns, while simultaneously creating a new revenue stream forlandlords, brokerages and store owners searching for creative ways tomonetize their spaces.
For more information, visit frontrunner-tech.com
For mediainquiries
Carson Sinclair
Cell: 306-690-9235
E ? mail: carson.sinclair@carbonrx.com
Forward Looking Statements
This news release contains "forward-lookinginformation" within the meaning of applicable Canadian securitieslegislation, which are based upon Delta CleanTech Inc.(“ Delta ”) and Carbon RX (Delta’s subsidiary), current internalexpectations, estimates, projections, assumptions and beliefs andviews of future events. All statements other than statements ofhistorical fact are forward-looking information. Forward-lookinginformation can be identified by the use of forward-lookingterminology such as "expect", "likely","may", "might", "will","shall", "should", "intend","anticipate", "project", "contemplate","continue", "potential", "proposed","estimate" and other similar words, including negative andgrammatical variations thereof, or statements that certain events orconditions "may", "would" or "will"happen, or by discussions of strategy. Forward-looking informationinclude estimates, plans, expectations, opinions, forecasts,projections, targets, guidance, or other statements that are notstatements of fact. These statements involve known and unknown risks,uncertainties and other factors that may cause actual results orevents to differ materially from those anticipated in suchforward-looking information. No assurance can be given that theseexpectations will prove to be correct and such forward-lookinginformation included in this news release should not be unduly relied upon. These statements speak only as of the dateof this news release. Carbon RX does not undertake any obligations topublicly update or revise any forward-looking information except asrequired by securities law.
The CSE does not accept responsibility for the adequacyor accuracy of this release.
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