TECH - $1000 For 5 Weeks: Uber Launches New Program For Car Owners As It Pushes Alternative Modes Of Transport Including Walking | Benzinga
Uber Technologies Inc. (NYSE:UBER) has initiated a new program, the “One Less Car” trial, to persuade drivers to abandon their vehicles for other modes of transport. The trial is set to run from July 22 to August 25.
What Happened: On Thursday, Uber unveiled this initiative to promote a lifestyle less dependent on cars. The trial will select up to 175 participants from the U.S. and Canada who will give up their cars for five weeks. Instead, they will rely on alternate modes of transportation such as walking, public transit, cycling, and rideshare.
Uber will offer selected participants $1,000, based on the average monthly cost of vehicle ownership in the U.S., to use alternative transportation options. These options will include public transit, ...