TECH - $1000 Investment 24/7 Results: How Alibaba Rivals Are Using AI Clones To Drive Chinese E-Commerce | Benzinga
The era of artificial intelligence is upon us, and Chinese e-commerce sellers are making extensive use of it to sell their products with 24/7 livestreams, straight out of a dystopian sci-fi movie.
What Happened: Chinese e-commerce sellers are leveraging AI to generate commercials using deepfakes of influencers and then streaming them 24/7. What makes it even more interesting is that it costs very little, both in terms of money as well as time, to generate these commercials, reported MIT Technology Review.
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Two of China's biggest e-commerce platforms, Alibaba Group-owned (NYSE:BABA) Taobao and JD.com, Inc‘s (NASDAQ:JD) JD Live, have their own live-streaming platforms. Apart from influencers showing off products, buyers can also experience virtual try-ons, where influencers demonstrate these products to simulate ...