TECH - $3500 Apple Headset? No Problem! Apple Vision Pro Blows Past Expectations Wedbush Upgrades 2024 Sales Prediction | Benzinga
Apple Vision Pro's first-weekend sale surprised the analysts at Wedbush, with sales numbers estimated to be more than double what was expected.
What Happened: After tech analyst Ming-Chi Kuo said the Vision Pro pre-orders were "better than expected," analysts at Wedbush echoed similar sentiments, saying the numbers were "very impressive."
"Fast forward to pre-orders hitting the Apple website this past Friday, and based on our initial reads/delivery times, it looks like close to 180,000 Vision Pro units were sold over the weekend in a very impressive Cupertino launch."
The consensus view was 70,000 to 80,000 units due to the hefty price tag of $3,500 and Apple's focus on getting developers to adopt the visionOS platform, to begin with, the brokerage observed in its latest note seen by Benzinga.
Kuo, too, noted that Apple sold an estimated 160,000 to 180,000 ...