MRMD - 'A F—ed-Up Situation' Says MariMed CCO About How State Regulations Complicate Cannabis Edibles Strategy | Benzinga
What is the strategy for branding in a fragmented market? Was the topic Wednesday at the Benzinga Cannabis Capital Conference in Florida, which got things heated up.
"Regulations are critical, in some markets, there are potency caps, in Pennsylvania you can´t sell an edible, so today that's not a market we can win with our brands… It´s just a f—ed-up situation for all of us" said Howard Schacter, chief commercial officer for MariMed (OTC:MRMD). "We are farmers, retails, co-packers, its insanity every day".
As it turns out disparity of products across states can cause headaches. As MariMed is set up to expand, consistency and quality issues arise.
Consistency And Quality A Means For Differentiation
"Hoping for product consistency when we are all striving to be the next Coca-Cola, Starbucks, MacDonalds (…) is so difficult. What we learned is the importance of investing in having a travel team, to make sure that in each market we are delivering the exact same products, if not ...